SlideShare a Scribd company logo
1 of 28
Download to read offline
My personal hero
You’re in trouble


                       and you don’t know who could help you.



Call Alfred, our butler: he knows who can solve your problem




                              will be at your side

                                                                1
The story, fotoromanzo style
The first time I MET ...
He'S ALESSIO, 41 Years old.
A freelance. this morning he's an appointment
far from the office....




                                                his mind is working
                                                fast remembering all
                                                important points of
                                                this meeting...
...but right now his car has decided
                                to die...



                   MA PORCA
                   PUTT...!!!




today was the last
opPortunity to this meeting,
AND I HAVE NO MORE MY CAR.
DUMN..!!!!




                       he doesn't know anything
                       of mechanical stuff




i've some minutes to
resolve this
problem ...                                                     maybe only a
                                                                super-hero
                                                               could help me!




                                  this is the moment to call
                                  "my personal hero"
alfred is at the call
center on the base of
"my personal hero"



          hello! alfred
         speaking!!! how
         can i help you?



         this is alessio, a
       registered member. i
        need help! my car is                     ...hello enrico! are
           not working!                              you ready for
                                                       engage?


                                                                   ok! i could
                                                                   arrive in 25
                               i'll send you a                      minutes!
                                text message
                                  to say you
                                  who's your
                               personal hero
                                    today!
alessio feels better,
the text message is
arrived
enrico is arrived...

                       whassssup alessio?
my problem is
                    the car....,
 you have       i'm not able to....
been very                             don'y worry!
 quickly!                                relax!
                                      let me have a
                                       look here!




 nice to meet
     you!




                     aha! here
                     you are!
thanks thanks !!!!
                             this is also very
                              nice for me!!!




  WROOOM
WROOOMMM!!!




                           you are
                           my hero!




              SLAMMMBB!!
thank you my hero!




alessio can now go to his
appointment...



                             hello! alfred
                            speaking!!! how
                            can i help you?
Who is a superhero?
• Has a secret identity
• Has a special gift
• Is at the service of the community


May I be superhero?
You already are.
                                                                                  YOU ARE A HOUSEWIFE BUT
                                                                                   YOU ARE ALSO A SINGER
• You are more than your day-to-day social profile
• You are really good at something people doesn’t know about
• You are part of the world you live in

When you meet someone, you need to have a super power. If you don't, you're just another
handshake. Don't say, "Hi, I'm Don, I'm from Cleveland." Instead, try, "Hi, I'm Don, I tell
stories that spread." It's not about touting yourself or coming on too strong. It's about
making the introduction meaningful. If I don't know your superpower, then I don't know
how you can help me (or I can help you).
                                                                                    Seth Godin
                                                                                                            3
Who is Alfred?

• Alfred is our call center system, a modern and powerful neighbourhood superheroes
database


• When you call Alfred our call center agents will search the database looking for the right
superhero able to solve your problem

                                               •Our agents are available 24/7 and they
                                               are the only professional figures payed by
                                               our sponsors




                                                                                           4
Personas
Gadgeteer
                         The Gadget hero knows how to use really difficult and rare
                         devices or knows really well how to use tools and to
                         create things by hand

                         Nicola offers himself for:
Identity in real life:
                         • Small repairs
                         • Teaching you how to use technological stuff
Nicola, 27,
                         • Photographer
car electrician




                          Superpowers:!                  Achille’s heel:!
                          • Technological skills
                                                         • He doesn’t want to have to do with
                          • “Do it yourself” knowledge     electric stuff
Alessio

              Alessio is going to a business meeting but suddenly his
              car stops working

              He's not really into cars and engines and he's not in his
Age: 41
              own district

Profession:
Freelance
                   HE DOESN'T KNOW WHAT TO DO



                       A    Gadgeteer         can help him!
User journey & Touchpoints
Users journey




                9
Users journey and touchpoints




                                10
Users journey and touchpoints




                                11
Sponsors
s


    Sponsors

       Civilians                        Alfred             My personal hero



         FREE                                                   FREE
                                     NEEDS
                                     MONEY


                                   How can we do?

                                                         For example:
    We need a company

    • with diffuse presence over the territory
    • globally spread & well known
    • interested in offering a socially positive image
    • owns a Non-profit Organization
                                                                              13
s


    Merchandising
                                                           How else can we do?

        GADGET MY PERSONAL HERO




                     MY
                PERSONAL                                                                                                        M
                                                                                                                             PERS Y

                HERO
                                                      MY
                                                                                                                             HER AL
                                                                                                                                NO
                                                   PERSONAL
                                                                                                                                 O
                                                   HERO                                                                               CAP




                                                                      CUP



           T-SHIRT                   SWEAT SHIRT                            MY                  MY
                                                                       PERSONAL              PERSONAL
                                                                       HERO                  HERO



                             MY
                          PERSONAL
                          HERO
                                                              MY
                                                           PERSONAL
                                                           HERO

                                                                                     MY
                                                                                  PERSONAL
                                                                                 HERO                                MY
                                                                                                                  PERSONAL
                                                                                                                  HERO



                                                                                 PANTIES


                                                                                                     UNDER PANS
           T-SHIRT                   SWEAT SHIRT




                                                                                                                                            14
s


    Merchandising /2
                                Future scenaries: people love them!


     STIKERS APPLICATION MY PERSONAL HERO



        STIKERS A                STIKERS B       THE APPLICATION WINDOW




                    STIKERS C




                                                                          15
Last but not least... credits!
s


    Proposed, developed and prototyped by:


                                             Massimiliano Bitonto,

                                             Laura Bustaffa,

                                             Alessio Ricco,

                                             Nicola Niro,

                                             Massimiliano Trombacco,

                                             Isabel Gomez




                                                                     17

More Related Content

Similar to My personal hero

Creating a book plotting your novel
Creating a book plotting your novelCreating a book plotting your novel
Creating a book plotting your novelDanica Winters
 
Sample Scholarship Essay Why I Deserve
Sample Scholarship Essay Why I DeserveSample Scholarship Essay Why I Deserve
Sample Scholarship Essay Why I DeserveAndrew Molina
 
The Hero’s Journey in Paris (4)
The Hero’s Journey in Paris (4)The Hero’s Journey in Paris (4)
The Hero’s Journey in Paris (4)Peter de Kuster
 
Audreyhepburn remembered aa-pps
Audreyhepburn remembered aa-ppsAudreyhepburn remembered aa-pps
Audreyhepburn remembered aa-ppsMary McGagh
 
Elements of a story powerpoint
Elements of a story powerpointElements of a story powerpoint
Elements of a story powerpointJoe Scully
 
Writing advice from John Steinbeck - Steinbeck's Writing Style (The Pearl)
Writing advice from John Steinbeck - Steinbeck's Writing Style (The Pearl)Writing advice from John Steinbeck - Steinbeck's Writing Style (The Pearl)
Writing advice from John Steinbeck - Steinbeck's Writing Style (The Pearl)Steven Kolber
 
Nifty To Be 50
Nifty To Be 50Nifty To Be 50
Nifty To Be 50Laura Hall
 
Why Are Managers and Supervisors So Stingy With Praise?
Why Are Managers and Supervisors So Stingy With Praise?Why Are Managers and Supervisors So Stingy With Praise?
Why Are Managers and Supervisors So Stingy With Praise?Catherine Sherlock
 
U5 l4 cinderella complex
U5 l4   cinderella complexU5 l4   cinderella complex
U5 l4 cinderella complexAdam Wateman
 
Analysis Of Defeat By Kahlil Gibran
Analysis Of Defeat By Kahlil GibranAnalysis Of Defeat By Kahlil Gibran
Analysis Of Defeat By Kahlil GibranSheri Toriz
 
Conscious leaders - Conscious organizations - Agile leadership
Conscious leaders - Conscious organizations - Agile leadershipConscious leaders - Conscious organizations - Agile leadership
Conscious leaders - Conscious organizations - Agile leadershipSylvain Mahe
 
Story: Unique, Lost, & Abandoned (Ryze Up!)
Story: Unique, Lost, & Abandoned (Ryze Up!)Story: Unique, Lost, & Abandoned (Ryze Up!)
Story: Unique, Lost, & Abandoned (Ryze Up!)ryzeonline
 

Similar to My personal hero (20)

Exploring Theme
Exploring Theme Exploring Theme
Exploring Theme
 
Creating a book plotting your novel
Creating a book plotting your novelCreating a book plotting your novel
Creating a book plotting your novel
 
Sample Scholarship Essay Why I Deserve
Sample Scholarship Essay Why I DeserveSample Scholarship Essay Why I Deserve
Sample Scholarship Essay Why I Deserve
 
The Hero’s Journey in Paris (4)
The Hero’s Journey in Paris (4)The Hero’s Journey in Paris (4)
The Hero’s Journey in Paris (4)
 
Audreyhepburn remembered aa-pps
Audreyhepburn remembered aa-ppsAudreyhepburn remembered aa-pps
Audreyhepburn remembered aa-pps
 
East Midlands Conference 2012 - Tony Seymour
East Midlands Conference 2012 - Tony SeymourEast Midlands Conference 2012 - Tony Seymour
East Midlands Conference 2012 - Tony Seymour
 
Leadership - The Hollywood Way
Leadership - The Hollywood WayLeadership - The Hollywood Way
Leadership - The Hollywood Way
 
Walter and me
Walter and meWalter and me
Walter and me
 
idioms.pptx
idioms.pptxidioms.pptx
idioms.pptx
 
Elements of a story powerpoint
Elements of a story powerpointElements of a story powerpoint
Elements of a story powerpoint
 
Writing advice from John Steinbeck - Steinbeck's Writing Style (The Pearl)
Writing advice from John Steinbeck - Steinbeck's Writing Style (The Pearl)Writing advice from John Steinbeck - Steinbeck's Writing Style (The Pearl)
Writing advice from John Steinbeck - Steinbeck's Writing Style (The Pearl)
 
Idealand 2.0
Idealand 2.0Idealand 2.0
Idealand 2.0
 
Nifty To Be 50
Nifty To Be 50Nifty To Be 50
Nifty To Be 50
 
Why Are Managers and Supervisors So Stingy With Praise?
Why Are Managers and Supervisors So Stingy With Praise?Why Are Managers and Supervisors So Stingy With Praise?
Why Are Managers and Supervisors So Stingy With Praise?
 
U5 l4 cinderella complex
U5 l4   cinderella complexU5 l4   cinderella complex
U5 l4 cinderella complex
 
Analysis Of Defeat By Kahlil Gibran
Analysis Of Defeat By Kahlil GibranAnalysis Of Defeat By Kahlil Gibran
Analysis Of Defeat By Kahlil Gibran
 
Social Support
Social SupportSocial Support
Social Support
 
Conscious leaders - Conscious organizations - Agile leadership
Conscious leaders - Conscious organizations - Agile leadershipConscious leaders - Conscious organizations - Agile leadership
Conscious leaders - Conscious organizations - Agile leadership
 
Inside Of Me
Inside Of MeInside Of Me
Inside Of Me
 
Story: Unique, Lost, & Abandoned (Ryze Up!)
Story: Unique, Lost, & Abandoned (Ryze Up!)Story: Unique, Lost, & Abandoned (Ryze Up!)
Story: Unique, Lost, & Abandoned (Ryze Up!)
 

More from Alessio Ricco

Co-design tools and techniques - world usability day rome 2015
Co-design tools and techniques - world usability day rome 2015Co-design tools and techniques - world usability day rome 2015
Co-design tools and techniques - world usability day rome 2015Alessio Ricco
 
Mobile1st ux/ui with Titanium
Mobile1st ux/ui with TitaniumMobile1st ux/ui with Titanium
Mobile1st ux/ui with TitaniumAlessio Ricco
 
Fifty shades of Alloy - tips and tools for a great Titanium Mobile development
Fifty shades of Alloy - tips and tools for a great Titanium Mobile developmentFifty shades of Alloy - tips and tools for a great Titanium Mobile development
Fifty shades of Alloy - tips and tools for a great Titanium Mobile developmentAlessio Ricco
 
Il lato oscuro della forza - L'eterna lotta tra progettisti e team di sviluppo
Il lato oscuro della forza - L'eterna lotta tra progettisti e team di sviluppoIl lato oscuro della forza - L'eterna lotta tra progettisti e team di sviluppo
Il lato oscuro della forza - L'eterna lotta tra progettisti e team di sviluppoAlessio Ricco
 
Ti.conf titanium on firefoxos
Ti.conf titanium on firefoxosTi.conf titanium on firefoxos
Ti.conf titanium on firefoxosAlessio Ricco
 
Titanium Mobile and Beintoo
Titanium Mobile and BeintooTitanium Mobile and Beintoo
Titanium Mobile and BeintooAlessio Ricco
 
Titanium appcelerator sdk
Titanium appcelerator sdkTitanium appcelerator sdk
Titanium appcelerator sdkAlessio Ricco
 
Titanium appcelerator best practices
Titanium appcelerator best practicesTitanium appcelerator best practices
Titanium appcelerator best practicesAlessio Ricco
 
Titanium appcelerator my first app
Titanium appcelerator my first appTitanium appcelerator my first app
Titanium appcelerator my first appAlessio Ricco
 
Titanium appcelerator kickstart
Titanium appcelerator kickstartTitanium appcelerator kickstart
Titanium appcelerator kickstartAlessio Ricco
 
Best Practices in apps development with Titanium Appcelerator
Best Practices in apps development with Titanium Appcelerator Best Practices in apps development with Titanium Appcelerator
Best Practices in apps development with Titanium Appcelerator Alessio Ricco
 
Un'ora sola ti vorrei
Un'ora sola ti vorreiUn'ora sola ti vorrei
Un'ora sola ti vorreiAlessio Ricco
 
tempi e scaletta presentazione
tempi e scaletta presentazionetempi e scaletta presentazione
tempi e scaletta presentazioneAlessio Ricco
 
Interim presentation GSJ11
Interim presentation GSJ11Interim presentation GSJ11
Interim presentation GSJ11Alessio Ricco
 
documentazione e presentazione GSJ11 1/4
documentazione e presentazione GSJ11 1/4documentazione e presentazione GSJ11 1/4
documentazione e presentazione GSJ11 1/4Alessio Ricco
 
Writing videogames with titanium appcelerator
Writing videogames with titanium appceleratorWriting videogames with titanium appcelerator
Writing videogames with titanium appceleratorAlessio Ricco
 

More from Alessio Ricco (16)

Co-design tools and techniques - world usability day rome 2015
Co-design tools and techniques - world usability day rome 2015Co-design tools and techniques - world usability day rome 2015
Co-design tools and techniques - world usability day rome 2015
 
Mobile1st ux/ui with Titanium
Mobile1st ux/ui with TitaniumMobile1st ux/ui with Titanium
Mobile1st ux/ui with Titanium
 
Fifty shades of Alloy - tips and tools for a great Titanium Mobile development
Fifty shades of Alloy - tips and tools for a great Titanium Mobile developmentFifty shades of Alloy - tips and tools for a great Titanium Mobile development
Fifty shades of Alloy - tips and tools for a great Titanium Mobile development
 
Il lato oscuro della forza - L'eterna lotta tra progettisti e team di sviluppo
Il lato oscuro della forza - L'eterna lotta tra progettisti e team di sviluppoIl lato oscuro della forza - L'eterna lotta tra progettisti e team di sviluppo
Il lato oscuro della forza - L'eterna lotta tra progettisti e team di sviluppo
 
Ti.conf titanium on firefoxos
Ti.conf titanium on firefoxosTi.conf titanium on firefoxos
Ti.conf titanium on firefoxos
 
Titanium Mobile and Beintoo
Titanium Mobile and BeintooTitanium Mobile and Beintoo
Titanium Mobile and Beintoo
 
Titanium appcelerator sdk
Titanium appcelerator sdkTitanium appcelerator sdk
Titanium appcelerator sdk
 
Titanium appcelerator best practices
Titanium appcelerator best practicesTitanium appcelerator best practices
Titanium appcelerator best practices
 
Titanium appcelerator my first app
Titanium appcelerator my first appTitanium appcelerator my first app
Titanium appcelerator my first app
 
Titanium appcelerator kickstart
Titanium appcelerator kickstartTitanium appcelerator kickstart
Titanium appcelerator kickstart
 
Best Practices in apps development with Titanium Appcelerator
Best Practices in apps development with Titanium Appcelerator Best Practices in apps development with Titanium Appcelerator
Best Practices in apps development with Titanium Appcelerator
 
Un'ora sola ti vorrei
Un'ora sola ti vorreiUn'ora sola ti vorrei
Un'ora sola ti vorrei
 
tempi e scaletta presentazione
tempi e scaletta presentazionetempi e scaletta presentazione
tempi e scaletta presentazione
 
Interim presentation GSJ11
Interim presentation GSJ11Interim presentation GSJ11
Interim presentation GSJ11
 
documentazione e presentazione GSJ11 1/4
documentazione e presentazione GSJ11 1/4documentazione e presentazione GSJ11 1/4
documentazione e presentazione GSJ11 1/4
 
Writing videogames with titanium appcelerator
Writing videogames with titanium appceleratorWriting videogames with titanium appcelerator
Writing videogames with titanium appcelerator
 

Recently uploaded

LRFD Bridge Design Specifications-AASHTO (2014).pdf
LRFD Bridge Design Specifications-AASHTO (2014).pdfLRFD Bridge Design Specifications-AASHTO (2014).pdf
LRFD Bridge Design Specifications-AASHTO (2014).pdfHctorFranciscoSnchez1
 
Mike Tyson Sign The Contract Big Boy Shirt
Mike Tyson Sign The Contract Big Boy ShirtMike Tyson Sign The Contract Big Boy Shirt
Mike Tyson Sign The Contract Big Boy ShirtTeeFusion
 
The future of UX design support tools - talk Paris March 2024
The future of UX design support tools - talk Paris March 2024The future of UX design support tools - talk Paris March 2024
The future of UX design support tools - talk Paris March 2024Alan Dix
 
Construction Documents Checklist before Construction
Construction Documents Checklist before ConstructionConstruction Documents Checklist before Construction
Construction Documents Checklist before ConstructionResDraft
 
Best-NO1 Pakistani Amil Baba Real Amil baba In Pakistan Najoomi Baba in Pakis...
Best-NO1 Pakistani Amil Baba Real Amil baba In Pakistan Najoomi Baba in Pakis...Best-NO1 Pakistani Amil Baba Real Amil baba In Pakistan Najoomi Baba in Pakis...
Best-NO1 Pakistani Amil Baba Real Amil baba In Pakistan Najoomi Baba in Pakis...Amil baba
 
Building+your+Data+Project+on+AWS+-+Luke+Anderson.pdf
Building+your+Data+Project+on+AWS+-+Luke+Anderson.pdfBuilding+your+Data+Project+on+AWS+-+Luke+Anderson.pdf
Building+your+Data+Project+on+AWS+-+Luke+Anderson.pdfsaidbilgen
 
Create Funeral Invites Online @ feedvu.com
Create Funeral Invites Online @ feedvu.comCreate Funeral Invites Online @ feedvu.com
Create Funeral Invites Online @ feedvu.comjakyjhon00
 
Khushi sharma undergraduate portfolio...
Khushi sharma undergraduate portfolio...Khushi sharma undergraduate portfolio...
Khushi sharma undergraduate portfolio...khushisharma298853
 
WCM Branding Agency | 210519 - Portfolio Review (F&B) -s.pptx
WCM Branding Agency | 210519 - Portfolio Review (F&B) -s.pptxWCM Branding Agency | 210519 - Portfolio Review (F&B) -s.pptx
WCM Branding Agency | 210519 - Portfolio Review (F&B) -s.pptxHasan S
 
High-Quality Faux Embroidery Services | Cre8iveSkill
High-Quality Faux Embroidery Services | Cre8iveSkillHigh-Quality Faux Embroidery Services | Cre8iveSkill
High-Quality Faux Embroidery Services | Cre8iveSkillCre8iveskill
 
Production of Erythromycin microbiology.pptx
Production of Erythromycin microbiology.pptxProduction of Erythromycin microbiology.pptx
Production of Erythromycin microbiology.pptxb2kshani34
 
Designing for privacy: 3 essential UX habits for product teams
Designing for privacy: 3 essential UX habits for product teamsDesigning for privacy: 3 essential UX habits for product teams
Designing for privacy: 3 essential UX habits for product teamsBlock Party
 
Cold War Tensions Increase - 1945-1952.pptx
Cold War Tensions Increase - 1945-1952.pptxCold War Tensions Increase - 1945-1952.pptx
Cold War Tensions Increase - 1945-1952.pptxSamKuruvilla5
 
Introduce Trauma-Informed Design to Your Organization - CSUN ATC 2024
Introduce Trauma-Informed Design to Your Organization - CSUN ATC 2024Introduce Trauma-Informed Design to Your Organization - CSUN ATC 2024
Introduce Trauma-Informed Design to Your Organization - CSUN ATC 2024Ted Drake
 
UX Conference on UX Research Trends in 2024
UX Conference on UX Research Trends in 2024UX Conference on UX Research Trends in 2024
UX Conference on UX Research Trends in 2024mikailaoh
 
Embroidery design from embroidery magazine
Embroidery design from embroidery magazineEmbroidery design from embroidery magazine
Embroidery design from embroidery magazineRivanEleraki
 
Design mental models for managing large-scale dbt projects. March 21, 2024 in...
Design mental models for managing large-scale dbt projects. March 21, 2024 in...Design mental models for managing large-scale dbt projects. March 21, 2024 in...
Design mental models for managing large-scale dbt projects. March 21, 2024 in...Ed Orozco
 
Math Group 3 Presentation OLOLOLOLILOOLLOLOL
Math Group 3 Presentation OLOLOLOLILOOLLOLOLMath Group 3 Presentation OLOLOLOLILOOLLOLOL
Math Group 3 Presentation OLOLOLOLILOOLLOLOLkenzukiri
 
How to use Ai for UX UI Design | ChatGPT
How to use Ai for UX UI Design | ChatGPTHow to use Ai for UX UI Design | ChatGPT
How to use Ai for UX UI Design | ChatGPTThink 360 Studio
 

Recently uploaded (19)

LRFD Bridge Design Specifications-AASHTO (2014).pdf
LRFD Bridge Design Specifications-AASHTO (2014).pdfLRFD Bridge Design Specifications-AASHTO (2014).pdf
LRFD Bridge Design Specifications-AASHTO (2014).pdf
 
Mike Tyson Sign The Contract Big Boy Shirt
Mike Tyson Sign The Contract Big Boy ShirtMike Tyson Sign The Contract Big Boy Shirt
Mike Tyson Sign The Contract Big Boy Shirt
 
The future of UX design support tools - talk Paris March 2024
The future of UX design support tools - talk Paris March 2024The future of UX design support tools - talk Paris March 2024
The future of UX design support tools - talk Paris March 2024
 
Construction Documents Checklist before Construction
Construction Documents Checklist before ConstructionConstruction Documents Checklist before Construction
Construction Documents Checklist before Construction
 
Best-NO1 Pakistani Amil Baba Real Amil baba In Pakistan Najoomi Baba in Pakis...
Best-NO1 Pakistani Amil Baba Real Amil baba In Pakistan Najoomi Baba in Pakis...Best-NO1 Pakistani Amil Baba Real Amil baba In Pakistan Najoomi Baba in Pakis...
Best-NO1 Pakistani Amil Baba Real Amil baba In Pakistan Najoomi Baba in Pakis...
 
Building+your+Data+Project+on+AWS+-+Luke+Anderson.pdf
Building+your+Data+Project+on+AWS+-+Luke+Anderson.pdfBuilding+your+Data+Project+on+AWS+-+Luke+Anderson.pdf
Building+your+Data+Project+on+AWS+-+Luke+Anderson.pdf
 
Create Funeral Invites Online @ feedvu.com
Create Funeral Invites Online @ feedvu.comCreate Funeral Invites Online @ feedvu.com
Create Funeral Invites Online @ feedvu.com
 
Khushi sharma undergraduate portfolio...
Khushi sharma undergraduate portfolio...Khushi sharma undergraduate portfolio...
Khushi sharma undergraduate portfolio...
 
WCM Branding Agency | 210519 - Portfolio Review (F&B) -s.pptx
WCM Branding Agency | 210519 - Portfolio Review (F&B) -s.pptxWCM Branding Agency | 210519 - Portfolio Review (F&B) -s.pptx
WCM Branding Agency | 210519 - Portfolio Review (F&B) -s.pptx
 
High-Quality Faux Embroidery Services | Cre8iveSkill
High-Quality Faux Embroidery Services | Cre8iveSkillHigh-Quality Faux Embroidery Services | Cre8iveSkill
High-Quality Faux Embroidery Services | Cre8iveSkill
 
Production of Erythromycin microbiology.pptx
Production of Erythromycin microbiology.pptxProduction of Erythromycin microbiology.pptx
Production of Erythromycin microbiology.pptx
 
Designing for privacy: 3 essential UX habits for product teams
Designing for privacy: 3 essential UX habits for product teamsDesigning for privacy: 3 essential UX habits for product teams
Designing for privacy: 3 essential UX habits for product teams
 
Cold War Tensions Increase - 1945-1952.pptx
Cold War Tensions Increase - 1945-1952.pptxCold War Tensions Increase - 1945-1952.pptx
Cold War Tensions Increase - 1945-1952.pptx
 
Introduce Trauma-Informed Design to Your Organization - CSUN ATC 2024
Introduce Trauma-Informed Design to Your Organization - CSUN ATC 2024Introduce Trauma-Informed Design to Your Organization - CSUN ATC 2024
Introduce Trauma-Informed Design to Your Organization - CSUN ATC 2024
 
UX Conference on UX Research Trends in 2024
UX Conference on UX Research Trends in 2024UX Conference on UX Research Trends in 2024
UX Conference on UX Research Trends in 2024
 
Embroidery design from embroidery magazine
Embroidery design from embroidery magazineEmbroidery design from embroidery magazine
Embroidery design from embroidery magazine
 
Design mental models for managing large-scale dbt projects. March 21, 2024 in...
Design mental models for managing large-scale dbt projects. March 21, 2024 in...Design mental models for managing large-scale dbt projects. March 21, 2024 in...
Design mental models for managing large-scale dbt projects. March 21, 2024 in...
 
Math Group 3 Presentation OLOLOLOLILOOLLOLOL
Math Group 3 Presentation OLOLOLOLILOOLLOLOLMath Group 3 Presentation OLOLOLOLILOOLLOLOL
Math Group 3 Presentation OLOLOLOLILOOLLOLOL
 
How to use Ai for UX UI Design | ChatGPT
How to use Ai for UX UI Design | ChatGPTHow to use Ai for UX UI Design | ChatGPT
How to use Ai for UX UI Design | ChatGPT
 

My personal hero

  • 2. You’re in trouble and you don’t know who could help you. Call Alfred, our butler: he knows who can solve your problem will be at your side 1
  • 4. The first time I MET ...
  • 5. He'S ALESSIO, 41 Years old. A freelance. this morning he's an appointment far from the office.... his mind is working fast remembering all important points of this meeting...
  • 6. ...but right now his car has decided to die... MA PORCA PUTT...!!! today was the last opPortunity to this meeting, AND I HAVE NO MORE MY CAR.
  • 7. DUMN..!!!! he doesn't know anything of mechanical stuff i've some minutes to resolve this problem ... maybe only a super-hero could help me! this is the moment to call "my personal hero"
  • 8. alfred is at the call center on the base of "my personal hero" hello! alfred speaking!!! how can i help you? this is alessio, a registered member. i need help! my car is ...hello enrico! are not working! you ready for engage? ok! i could arrive in 25 i'll send you a minutes! text message to say you who's your personal hero today!
  • 9. alessio feels better, the text message is arrived
  • 10. enrico is arrived... whassssup alessio?
  • 11. my problem is the car...., you have i'm not able to.... been very don'y worry! quickly! relax! let me have a look here! nice to meet you! aha! here you are!
  • 12. thanks thanks !!!! this is also very nice for me!!! WROOOM WROOOMMM!!! you are my hero! SLAMMMBB!!
  • 13. thank you my hero! alessio can now go to his appointment... hello! alfred speaking!!! how can i help you?
  • 14. Who is a superhero? • Has a secret identity • Has a special gift • Is at the service of the community May I be superhero? You already are. YOU ARE A HOUSEWIFE BUT YOU ARE ALSO A SINGER • You are more than your day-to-day social profile • You are really good at something people doesn’t know about • You are part of the world you live in When you meet someone, you need to have a super power. If you don't, you're just another handshake. Don't say, "Hi, I'm Don, I'm from Cleveland." Instead, try, "Hi, I'm Don, I tell stories that spread." It's not about touting yourself or coming on too strong. It's about making the introduction meaningful. If I don't know your superpower, then I don't know how you can help me (or I can help you). Seth Godin 3
  • 15. Who is Alfred? • Alfred is our call center system, a modern and powerful neighbourhood superheroes database • When you call Alfred our call center agents will search the database looking for the right superhero able to solve your problem •Our agents are available 24/7 and they are the only professional figures payed by our sponsors 4
  • 17. Gadgeteer The Gadget hero knows how to use really difficult and rare devices or knows really well how to use tools and to create things by hand Nicola offers himself for: Identity in real life: • Small repairs • Teaching you how to use technological stuff Nicola, 27, • Photographer car electrician Superpowers:! Achille’s heel:! • Technological skills • He doesn’t want to have to do with • “Do it yourself” knowledge electric stuff
  • 18. Alessio Alessio is going to a business meeting but suddenly his car stops working He's not really into cars and engines and he's not in his Age: 41 own district Profession: Freelance HE DOESN'T KNOW WHAT TO DO A Gadgeteer can help him!
  • 19. User journey & Touchpoints
  • 21. Users journey and touchpoints 10
  • 22. Users journey and touchpoints 11
  • 24. s Sponsors Civilians Alfred My personal hero FREE FREE NEEDS MONEY How can we do? For example: We need a company • with diffuse presence over the territory • globally spread & well known • interested in offering a socially positive image • owns a Non-profit Organization 13
  • 25. s Merchandising How else can we do? GADGET MY PERSONAL HERO MY PERSONAL M PERS Y HERO MY HER AL NO PERSONAL O HERO CAP CUP T-SHIRT SWEAT SHIRT MY MY PERSONAL PERSONAL HERO HERO MY PERSONAL HERO MY PERSONAL HERO MY PERSONAL HERO MY PERSONAL HERO PANTIES UNDER PANS T-SHIRT SWEAT SHIRT 14
  • 26. s Merchandising /2 Future scenaries: people love them! STIKERS APPLICATION MY PERSONAL HERO STIKERS A STIKERS B THE APPLICATION WINDOW STIKERS C 15
  • 27. Last but not least... credits!
  • 28. s Proposed, developed and prototyped by: Massimiliano Bitonto, Laura Bustaffa, Alessio Ricco, Nicola Niro, Massimiliano Trombacco, Isabel Gomez 17