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Facebook for Business 101

Objective: Touse Facebook effectively as a marketing tool for your business.




             http://slidesha.re/facebook-for-business-101
Overview
o Why Facebook?
oWhat do you want Facebook to do for your business?
o Privacy?
oFan Page Creation and Management
oFacebook Best Practices and Assignments
Why Facebook?
Why Facebook?
What do you want from Facebook?
What do you want from Facebook?
Interaction?
What do you want from Facebook?
What do you want from Facebook?
What do you want from Facebook?
 Brand & Reputation Management?
What about Facebook Privacy?




         Let’s show you!
Facebook Fan Pages!


What do they need to be successful?
Facebook Fan Pages!

   Friendly Username
https://www.facebook.com/pages/whatever-page/136352309724437

                             Vs.

        https://www.facebook.com/keep.clogging.strong
Facebook Fan Pages!

Friendly Username

How do I get that?
    1. 25+ Fans
Facebook Fan Pages!

Friendly Username

How do I get that?
2. http://www.facebook.com/username
Facebook Best Practices


When is the best time
to post to Facebook?
Facebook Best Practices
When is the best time
to post to Facebook?
Facebook Best Practices


How many times should
I post per day?
Facebook Best Practices
How many times should
I post per day?


      “…frequent posting increases interaction.”


                “…unsubscribe rates go up after
                three posts per day, they level off
                at higher frequencies.”
Facebook Best Practices


What are the best types
of posts?
Facebook Best Practices
What are the best types
of posts?
Assignments
- Set up a Facebook Fan Page: http://www.facebook.com/pages

-Invite your friends to join the Fan Page

-Direct Message people to have them like the page and share it

-When you find other pages that share your target audience,
send active members of that page a direct message inviting them to Like your page

-Create some things you can give away: products, services, etc. and have a contest

-Dedicate at least 1 hour per week to managing this part of your business

-If you don’t have that time, buy the Professional version of Social Oomph
and you can schedule Facebook Fan Page updates: http://bit.ly/so-oomph
Need More Help?
- Follow Moller Marketing on Facebook: http://www.facebook.com/MollerMarketing

- Follow Moller Marketing on Twitter: http://www.twitter.com/mollermarketing

- Buy our 90 page Ebook – Use Promo Code “WEBINAR” to save 15%

- Contact Moller Marketing directly for a Free Consultation

http://mollermarketing.com/contact-moller-marketing

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Facebook for Business 101

  • 1. Facebook for Business 101 Objective: Touse Facebook effectively as a marketing tool for your business. http://slidesha.re/facebook-for-business-101
  • 2. Overview o Why Facebook? oWhat do you want Facebook to do for your business? o Privacy? oFan Page Creation and Management oFacebook Best Practices and Assignments
  • 5.
  • 6. What do you want from Facebook?
  • 7. What do you want from Facebook? Interaction?
  • 8. What do you want from Facebook?
  • 9. What do you want from Facebook?
  • 10. What do you want from Facebook? Brand & Reputation Management?
  • 11. What about Facebook Privacy? Let’s show you!
  • 12. Facebook Fan Pages! What do they need to be successful?
  • 13. Facebook Fan Pages! Friendly Username https://www.facebook.com/pages/whatever-page/136352309724437 Vs. https://www.facebook.com/keep.clogging.strong
  • 14. Facebook Fan Pages! Friendly Username How do I get that? 1. 25+ Fans
  • 15. Facebook Fan Pages! Friendly Username How do I get that? 2. http://www.facebook.com/username
  • 16. Facebook Best Practices When is the best time to post to Facebook?
  • 17. Facebook Best Practices When is the best time to post to Facebook?
  • 18. Facebook Best Practices How many times should I post per day?
  • 19. Facebook Best Practices How many times should I post per day? “…frequent posting increases interaction.” “…unsubscribe rates go up after three posts per day, they level off at higher frequencies.”
  • 20. Facebook Best Practices What are the best types of posts?
  • 21. Facebook Best Practices What are the best types of posts?
  • 22. Assignments - Set up a Facebook Fan Page: http://www.facebook.com/pages -Invite your friends to join the Fan Page -Direct Message people to have them like the page and share it -When you find other pages that share your target audience, send active members of that page a direct message inviting them to Like your page -Create some things you can give away: products, services, etc. and have a contest -Dedicate at least 1 hour per week to managing this part of your business -If you don’t have that time, buy the Professional version of Social Oomph and you can schedule Facebook Fan Page updates: http://bit.ly/so-oomph
  • 23. Need More Help? - Follow Moller Marketing on Facebook: http://www.facebook.com/MollerMarketing - Follow Moller Marketing on Twitter: http://www.twitter.com/mollermarketing - Buy our 90 page Ebook – Use Promo Code “WEBINAR” to save 15% - Contact Moller Marketing directly for a Free Consultation http://mollermarketing.com/contact-moller-marketing