Building community
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Christopher Penn's slide on Building a Community of the right followers for your business
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Building community
- 1. How does it feel to be part of it? What is it about? Financial Aid Podcast The ideal What is the promise? Marketing Over Coffee TED definition: "The characteristics of all Blue Sky Factory successful communities: broadly shared, Seed list accessible set of opportunities, a shared sense The audience of responsibility for the success of the common Email enterprise, and a genuine sense of belonging." Invitation through all the usual channels - Former President Bill Clinton, TED2007 How to build one? Social sharing Owned platform requires maintenance What platform? The logistics If you would like more information about Blue Hosted platform can get destroyed quickly Sky Factory and how we can help you become What rules? a better marketer, give us a call at Value per member 866-216-2583 or visit us online at What metrics? www.BlueSkyFactory.com Business goals The goals Critical mass/Metcalfe's law Overall value Community goals Referrals per member Building Community, A MassTLC Talk by Christopher S. Penn, BlueSkyFactory.com Spam Some portion restricted for exclusivity Off topic/off focus Content Shareable Moderation How to grow one? Liking mechanisms How to maintain one? Valuable Bad actors Psychology of influence Social proof mechanisms Set down rules clearly and enforce vigorously Authority mechanisms Word of mouth mechanisms Referral Exclusivity mechanisms Incentives to refer Social status The best communities have tons of marketing Marketing Knowledge Incentive to participate Participation Oubound at first, then inbound Rankings and rewards Make it easy for members to talk to each other Critical mass Social mechanisms built in Make privacy granular