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Think Different
        Starting from YOU


Calvin Yu @ CCL / 2010.07.07
Think Different

• (L)innovation

   •                     Innovation is
       an attitude towards life

• (M)innovation

   •
       Start with something small

• (S)innovation

   •
       Think different for rightful
       purposes instead of sinful ones
Creativity vs. Innovation
Creativity vs. Innovation

•        Creativity


    •       Idea


    •
        Thinking up new things


•        Innovation


    •                 Idea + Action


    •              Creativity implemented
Myths
Small idea doesn’t matter?
Ocean comes from small drops
I don’t have time!
That’s why you have to innovate!
I don’t have sufficient talents!
What you need is a willing heart!
Innovation + Aesthetics
@ IDEO
Innovation @ IDEO

•   observation


•     brainstorming


•             rapid prototyping


•   refining


•   implementation




                                  Source: www.slideshare.net/whatidiscover/ideo
@ IDEO
Brainstorming @ IDEO

•     defer judgement


•     build on others’ ideas


•     encourage wild ideas


•     go for quantity


•     be visual


•     stay focused


•     one conversation at a time
                                   Source: www.slideshare.net/whatidiscover/ideo
6
6 Ways to Kill a Brainstorm

•      The boss speaks first


•      Everybody gets a turn


•      Experts only please


•      Do it off-site


•      No silly stuff


•      Write down everything



                               Source: http://www.slideshare.net/jaygoldman/ideo-brainstormers-presentation
Source: http://www.ideo.com/work/item/shopping-cart-concept/                               Photo: IDEO




                                                               Case Study: Shopping Cart
Edward de Bono
Edward de Bono

•       Individual Level


    •        Lateral Thinking


•       Group Level


    •          Six Thinking Hats
Lateral Thinking
Lateral Thinking

•
    Diversified Thinking


•
    From Known Ideas to New Ideas


•
    Multi-dimensional


•
    Attitude


•
    Method of Using Information
Lateral Thinking

•
    Example: Softdrink in glass bottle
    without an opener


     •             Vertical Thinking


         •
             Use other means to open


     •             Lateral Thinking


         •
             Drink water to address thirsty
             needs
Lateral Thinking

•

    Example: “The Eagle-Shooting
    Heroes” Chapter 34

     •


         •



     •


         •
Six Thinking Hats
Six Thinking Hats

•
    Combine Group Discussion with
    Individual Thinking


•
    Focus Discussion and Improve


•
    Encourage Creativity, Parallel
    Thinking and Lateral Thinking
Six Thinking Hats

•
    Improve Communication


•
    Shorten Decision-making Process


•
    Avoid Debate and Dispute
White Thinking Hat

•
    Unbiased and objective


•
    Fact and data


•


    “What information is available?
     What information do we need?”
Red Thinking Hat

•
    Emotional feelings, instinct and
    presage


•
    No need for justification


•
    “What do you feel about this?”
Black Thinking Hat

•


    Attention, judgement and
    assessment towards negative
    factors; Identifying flaws or barriers,
    seeking mismatch


•




    “Is it true? Would it work? What are
    the drawbacks? What are the
    problems? Why not?”
Yellow Thinking Hat

•
    Shining and positive


•


    Represents optimism, hope and
    positive thinking; identifying
    benefits, seeking harmony


•


    “Why is this worth doing? Why can
    this be done? Why would it
    function?”
Green Thinking Hat

•              Colour of grass


•
    Represents creativity and innovative
    thoughts


•




    “Have different thoughts? What are
    the new thoughts, suggestions and
    assumptions? What are the
    possible solutions and operation
    processes? What are the choices?”
Blue Thinking Hat

•
    Colour of the sky


•
    Represents control and organization
    of the thinking process


•
    Can control the use of other hats
Striking a balance
Strike a balance

•
    Constrained maximization


•
    Start from yourself


•
    Begin with something simple and
    doable


•
    Sustainable
Further Reading
Further Reading

•        IDEO About IDEO


    •            Wikipedia
        zh.wikipedia.org/zh-tw/IDEO
        en.wikipedia.org/wiki/IDEO

    •           Official Website
        www.ideo.com
        www.ideo.com/news/articles/

    • IDEO
      www.wretch.cc/blog/kojenchieh/
      13295884

    • www.slideshare.net/
      whatidiscover/ideo
Further Reading

•               About Edward de Bono


    •            Wikipedia
        zh.wikipedia.org/zh-hant/   ·
          ·
        en.wikipedia.org/wiki/
        Edward_de_Bono


    •            Official Website
        www.edwdebono.com/
Further Reading

•              Lateral Thinking


    •
        www.cp1897.com.hk/
        product_info.php?
        BookId=9575512839


    • Lateral Thinking
      www.cp1897.com.hk/
      product_info.php?
      BookId=9780141033082
Further Reading

•                  Six Thinking Hats


    •            Wikipedia
        zh.wikipedia.org/zh-tw/

        en.wikipedia.org/wiki/
        Six_Thinking_Hats

    •
        www.cp1897.com.hk/
        product_info.php?
        BookId=7501157928

    • Six Thinking Hats
      www.cp1897.com.hk/
      product_info.php?
      BookId=9780141033051
Q&A
In search of excellence for HIM

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Think Different 創意思維 (2010.07.07 @ CCL)

  • 1. Think Different Starting from YOU Calvin Yu @ CCL / 2010.07.07
  • 2. Think Different • (L)innovation • Innovation is an attitude towards life • (M)innovation • Start with something small • (S)innovation • Think different for rightful purposes instead of sinful ones
  • 4. Creativity vs. Innovation • Creativity • Idea • Thinking up new things • Innovation • Idea + Action • Creativity implemented
  • 7. Ocean comes from small drops
  • 9. That’s why you have to innovate!
  • 10. I don’t have sufficient talents!
  • 11. What you need is a willing heart!
  • 13. @ IDEO Innovation @ IDEO • observation • brainstorming • rapid prototyping • refining • implementation Source: www.slideshare.net/whatidiscover/ideo
  • 14. @ IDEO Brainstorming @ IDEO • defer judgement • build on others’ ideas • encourage wild ideas • go for quantity • be visual • stay focused • one conversation at a time Source: www.slideshare.net/whatidiscover/ideo
  • 15. 6 6 Ways to Kill a Brainstorm • The boss speaks first • Everybody gets a turn • Experts only please • Do it off-site • No silly stuff • Write down everything Source: http://www.slideshare.net/jaygoldman/ideo-brainstormers-presentation
  • 16. Source: http://www.ideo.com/work/item/shopping-cart-concept/ Photo: IDEO Case Study: Shopping Cart
  • 18. Edward de Bono • Individual Level • Lateral Thinking • Group Level • Six Thinking Hats
  • 20. Lateral Thinking • Diversified Thinking • From Known Ideas to New Ideas • Multi-dimensional • Attitude • Method of Using Information
  • 21. Lateral Thinking • Example: Softdrink in glass bottle without an opener • Vertical Thinking • Use other means to open • Lateral Thinking • Drink water to address thirsty needs
  • 22. Lateral Thinking • Example: “The Eagle-Shooting Heroes” Chapter 34 • • • •
  • 24. Six Thinking Hats • Combine Group Discussion with Individual Thinking • Focus Discussion and Improve • Encourage Creativity, Parallel Thinking and Lateral Thinking
  • 25. Six Thinking Hats • Improve Communication • Shorten Decision-making Process • Avoid Debate and Dispute
  • 26. White Thinking Hat • Unbiased and objective • Fact and data • “What information is available? What information do we need?”
  • 27. Red Thinking Hat • Emotional feelings, instinct and presage • No need for justification • “What do you feel about this?”
  • 28. Black Thinking Hat • Attention, judgement and assessment towards negative factors; Identifying flaws or barriers, seeking mismatch • “Is it true? Would it work? What are the drawbacks? What are the problems? Why not?”
  • 29. Yellow Thinking Hat • Shining and positive • Represents optimism, hope and positive thinking; identifying benefits, seeking harmony • “Why is this worth doing? Why can this be done? Why would it function?”
  • 30. Green Thinking Hat • Colour of grass • Represents creativity and innovative thoughts • “Have different thoughts? What are the new thoughts, suggestions and assumptions? What are the possible solutions and operation processes? What are the choices?”
  • 31. Blue Thinking Hat • Colour of the sky • Represents control and organization of the thinking process • Can control the use of other hats
  • 33. Strike a balance • Constrained maximization • Start from yourself • Begin with something simple and doable • Sustainable
  • 35. Further Reading • IDEO About IDEO • Wikipedia zh.wikipedia.org/zh-tw/IDEO en.wikipedia.org/wiki/IDEO • Official Website www.ideo.com www.ideo.com/news/articles/ • IDEO www.wretch.cc/blog/kojenchieh/ 13295884 • www.slideshare.net/ whatidiscover/ideo
  • 36. Further Reading • About Edward de Bono • Wikipedia zh.wikipedia.org/zh-hant/ · · en.wikipedia.org/wiki/ Edward_de_Bono • Official Website www.edwdebono.com/
  • 37. Further Reading • Lateral Thinking • www.cp1897.com.hk/ product_info.php? BookId=9575512839 • Lateral Thinking www.cp1897.com.hk/ product_info.php? BookId=9780141033082
  • 38. Further Reading • Six Thinking Hats • Wikipedia zh.wikipedia.org/zh-tw/ en.wikipedia.org/wiki/ Six_Thinking_Hats • www.cp1897.com.hk/ product_info.php? BookId=7501157928 • Six Thinking Hats www.cp1897.com.hk/ product_info.php? BookId=9780141033051
  • 39. Q&A
  • 40. In search of excellence for HIM