eMarketer Webinar: Social Media Outlook for 2011
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Join eMarketer Principal Analyst Debra Aho Williamson to learn best practices, case studies and the latest strategies for social media marketing in 2011
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eMarketer Webinar: Social Media Outlook for 2011
- 1. Presented by: Debra Aho Williamson Principal Analyst @DebraWilliamson J A N U A R Y 2 0 , 2 0 1 1 Social Media Outlook for 2011 Sponsored by:
- 2. Trend #1 By 2012, 88% of Marketers Will Use Social Media
- 3. Four in five companies will use social media tools in 2011; even more in 2012 Twitter: #eMwebinar
- 5. There’s still room for growth 36% 15% 33%
- 6. However, not every industry has adopted social media at the same rate—and some never will
- 7. Trend #2 Social Media Gets Its Share of Marketing Dollars
- 8. More than 8 in 10 companies plan spending increases this year Twitter: @eMarketer @DebraWilliamson
- 9. Trend #3 Social Media Will Be Integrated into Marketing Planning
- 10. The more experienced companies get, the more they realize the need to integrate social media
- 11. Marketing and PR are much further along than other corporate departments Twitter: #eMwebinar
- 12. How Intel and GM manage social media “ Intel has been an early adopter in social media, but we haven’t funded it as well as many of us would like. Social media is not free. We don’t want to tap into our paid media budget. We want to separate those two while driving deeper integration between paid and social media.” — eMarketer interview with Kathleen Malone, senior manager and social media strategist “ The brand teams have never budgeted their own line items [for social media marketing]. Now, marketing rightfully is becoming more involved in the planning and budgeting, and also the strategic side of it. The brands are now baking social into their overall marketing budget.” — eMarketer interview with Christopher Barger, global director of social media Twitter: @eMarketer @DebraWilliamson
- 13. Trend #4 Offline Ad Budgets Will Be Affected
- 14. As marketers funnel more funds toward social media, spending on traditional forms of advertising is falling Twitter: #eMwebinar
- 15. Social media will rival email marketing for budget increases Twitter: @eMarketer @DebraWilliamson
- 18. Trend #5 Facebook is Running Away With the Display Ad Market (or is it?)
- 19. Facebook now gets nearly one-quarter of all display ad impressions Twitter: #eMwebinar
- 20. But social media will also jockey with search for ad dollars Twitter: @eMarketer @DebraWilliamson
- 21. So keep your eye on this: Is Facebook taking search dollars or display dollars?
- 22. Trend #6 Consumer Usage of Social Media Is Still Rising
- 23. Across all generations, more people than ever are using social networks
- 24. And usage frequency is rising, too
- 26. Trend #7 “ Like” Is Only the Beginning of the Brand Relationship
- 27. “ Liking” something is easy—and it’s become very popular Twitter: #eMwebinar
- 29. But is it too easy to click the “like” button? And does it create a sustained customer relationship?
- 31. Trend #8 Measurement Will Move Beyond Superficial Brand Metrics
- 33. Brand metrics are still the most common things to measure
- 34. Although budgets are rising, the ROI question is still not answered Twitter: #eMwebinar
- 36. Trend #9 Location Is More Than a Check-In
- 37. Mobile social network usage will more than double between 2010 and 2015
- 38. Location-based services have surged but aren’t yet mainstream
- 39. Checking in motivated by prospect of value exchange: obtaining useful information and finding deals Twitter: #eMwebinar
- 40. Marketer spending around location is starting to ramp up
- 41. Trend #10 Coming up: A preview of eMarketer’s latest forecast for social network ad spending in the US and around the world.
- 43. Pluck: The Integrated Community Platform January 25, 2011
- 46. Trend #10 Social Networks Will Grab 11% of US Online Ad Spending in 2011
- 47. US social network ad spending expected to rise 55% this year 11% of total US online spending Twitter: @eMarketer @DebraWilliamson
- 49. Presented by: Debra Aho Williamson Principal Analyst, eMarketer, Inc. Twitter Hashtag – #eMwebinar Sponsored by: Social Media Outlook for 2011 Questions & Answers Registrants will receive an email tomorrow that includes a link to view the deck and webinar recording. For more discussion, please join us after the webinar on LinkedIn. Search for the eMarketer Group and click on Discussions. To learn about eMarketer Total Access please visit www.emarketer.com/products or contact us: (800) 405-0844 [email_address]