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Орудия влияния (PechaKuchaKyiv)
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Орудия влияния (PechaKuchaKyiv)
1.
Орудия влияния
2.
Цивилизация движется вперед
путем увеличения числа операций, которые мы можем осуществлять, не раздумывая над ними. Альфред Норт Уайтхед Все следует делать настолько простым, насколько это возможно, но не проще. Альберт Эйнштейн
3.
Автоматические реакции Возможно,
месье предпочитает что-нибудь подороже?
4.
Ответное действие Плати
каждый свой долг, как если бы сам Господь выписывал счет. Ральф Уолдо Эмерсон
5.
Давай, бери... и
бери снова
6.
Обязательство и последовательность
Легче сопротивляться в начале, чем в конце Леонардо да Винчи
7.
Последовательнось
8.
Держи слово Нет
в продаже
9.
Экстра усилия –
экстра вовлечение Инициации – племена и братства Избиение Холод Жажда Плохая пища Наказание Угроза смерти
10.
Общественное подтверждение Там,
где все думают одинаково, никто особо не думает. Уолтер Липпман
11.
Жертва?
12.
13.
Симпатия Главная задача
адвоката на судебном процессе - добиться, чтобы присяжным понравился его клиент Кларенс Дарроу
14.
Почему нам нравятся?
Внешность Похожесть Комплименты
15.
Сотрудничество Мы –
одна команда!
16.
Ассоциации
17.
Авторитет Следуй за
сведущим Вергилий
18.
Эксперимент Милгрема
19.
Дефицит Для того
чтобы что-то полюбить, надо осознать, что это может быть утрачено. Г. К. Честертон
20.
Influence the book
by Robert B. Cialdini
Download now