SlideShare a Scribd company logo
1 of 26
Download to read offline
Engaging strategically with Social Media
The Web of today ,[object Object],[object Object],[object Object],Flickr Image Capture Queen
Opportunities ,[object Object],[object Object],[object Object],[object Object],[object Object],Flickr Image Seattle Public Library
Challenges ,[object Object],[object Object],[object Object],[object Object],[object Object],Flickr Image US Army
Barriers include… ,[object Object],[object Object]
Public and private ,[object Object]
Perceptions Hype
Time wasting… Twitpic Image by Jane Bozarth
Banal…. ,[object Object],[object Object],Flickr image Jeremy Brooks
First thoughts ,[object Object],[object Object],[object Object],[object Object],[object Object]
Implementation ,[object Object],[object Object],[object Object],[object Object],[object Object]
Engaging strategically with Social Media 2011 revised
Listen and learn ,[object Object],[object Object],[object Object]
Objectives ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Audience ,[object Object],[object Object],[object Object],[object Object]
Whichever platform you choose.. ,[object Object],[object Object],[object Object],[object Object]
Management ,[object Object],[object Object],[object Object]
Roles and responsibilities ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Flickr Image Library of Congress
Managing Risk ,[object Object],[object Object],[object Object],[object Object],[object Object],Ampelmann Image Wikipedia
Evaluation ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Do you need a policy? ,[object Object],[object Object],[object Object],[object Object]
Policy elements
CONTEXT Background and rationale Support for organisational goals OBJECTIVES Intended outcomes Links to strategic plans and related outcomes PLATFORMS Which are most appropriate? Future proofing OWNERSHIP Reputation and identity Accountability and account holders CONTENT Editorial responsibility and content guidelines Voice and tone MANAGEMENT Roles, responsibilities, resourcing Risk management AUDIENCES Target audiences Dealing with comments, responding and follow-up PERSONAL USE Use by employees Use in work time and outside LEGAL Privacy, confidentiality and disclaimers Copyright –yours and others MONITORING AND EVALUATION Methods and tools Benchmarking, reporting and policy review
Always… ,[object Object],[object Object],[object Object],[object Object],[object Object],Flickr image Matt Hamm
Last but not least …
Attribution – Share Alike License This presentation is available to reuse or adapt as long as  credit is given to the author. http://creativecommons.org/licenses/by-sa/3.0/

More Related Content

What's hot

Social curation slideshare
Social curation slideshareSocial curation slideshare
Social curation slideshareCollabor8now Ltd
 
Using Social Media to Enhance Your Research Activities
Using Social Media to Enhance Your Research ActivitiesUsing Social Media to Enhance Your Research Activities
Using Social Media to Enhance Your Research Activitieslisbk
 
Mobile Technologies: Why Library Staff Should be Interested
Mobile Technologies: Why Library Staff Should be InterestedMobile Technologies: Why Library Staff Should be Interested
Mobile Technologies: Why Library Staff Should be Interestedlisbk
 
Connie Giordano: Content and Community: Pitfalls and Practices in Managing Co...
Connie Giordano: Content and Community: Pitfalls and Practices in Managing Co...Connie Giordano: Content and Community: Pitfalls and Practices in Managing Co...
Connie Giordano: Content and Community: Pitfalls and Practices in Managing Co...Jack Molisani
 
Managing Your Research Profile
Managing Your Research ProfileManaging Your Research Profile
Managing Your Research Profilelisbk
 
Facebook
FacebookFacebook
Facebookjoelk
 
Social Media Workshop, postgraduate
Social Media Workshop, postgraduateSocial Media Workshop, postgraduate
Social Media Workshop, postgraduateChristie Barakat
 
Monitoring the Impact of Your Strategies
Monitoring the Impact of Your StrategiesMonitoring the Impact of Your Strategies
Monitoring the Impact of Your Strategieslisbk
 
ADLUG 2008 Web 2.0 - Library 2.0 presentation
ADLUG 2008 Web 2.0 - Library 2.0 presentationADLUG 2008 Web 2.0 - Library 2.0 presentation
ADLUG 2008 Web 2.0 - Library 2.0 presentation@CULT Srl
 
Social Media usage in libraries in Europe - survey findings
Social Media usage in libraries in Europe - survey findingsSocial Media usage in libraries in Europe - survey findings
Social Media usage in libraries in Europe - survey findingsJulien Houssiere
 
How Web2 Is Revolutionising Education
How Web2 Is Revolutionising EducationHow Web2 Is Revolutionising Education
How Web2 Is Revolutionising EducationMichael Coghlan
 
Intro to Social Networking
Intro to Social NetworkingIntro to Social Networking
Intro to Social NetworkingTony Hirst
 
Social Bookmarking
Social BookmarkingSocial Bookmarking
Social BookmarkingChris
 
Tim Samoff - Social Media As Online (Social) Pedagogy
Tim Samoff - Social Media As Online (Social) PedagogyTim Samoff - Social Media As Online (Social) Pedagogy
Tim Samoff - Social Media As Online (Social) PedagogyTim Samoff
 
Shareology and Social Media in Academia #SussexTEL
Shareology and Social Media in Academia #SussexTELShareology and Social Media in Academia #SussexTEL
Shareology and Social Media in Academia #SussexTELSue Beckingham
 
How to Be A Social Media God: A Guide for Scientists
How to Be A Social Media God: A Guide for ScientistsHow to Be A Social Media God: A Guide for Scientists
How to Be A Social Media God: A Guide for ScientistsCraig McClain
 
APMP Knowledge Sharing Tools 11 Oct07
APMP  Knowledge Sharing Tools 11 Oct07APMP  Knowledge Sharing Tools 11 Oct07
APMP Knowledge Sharing Tools 11 Oct07guest66ff7d
 
Social Media, Libraries, and Web 2.0: How American Libraries are Using New To...
Social Media, Libraries, and Web 2.0: How American Libraries are Using New To...Social Media, Libraries, and Web 2.0: How American Libraries are Using New To...
Social Media, Libraries, and Web 2.0: How American Libraries are Using New To...Curtis Rogers, MLIS, EdD
 
Amplified Events, Seminars, Conferences, ...: What? Why? How?
Amplified Events, Seminars, Conferences, ...: What? Why? How?Amplified Events, Seminars, Conferences, ...: What? Why? How?
Amplified Events, Seminars, Conferences, ...: What? Why? How?lisbk
 

What's hot (20)

Social curation slideshare
Social curation slideshareSocial curation slideshare
Social curation slideshare
 
Using Social Media to Enhance Your Research Activities
Using Social Media to Enhance Your Research ActivitiesUsing Social Media to Enhance Your Research Activities
Using Social Media to Enhance Your Research Activities
 
Mobile Technologies: Why Library Staff Should be Interested
Mobile Technologies: Why Library Staff Should be InterestedMobile Technologies: Why Library Staff Should be Interested
Mobile Technologies: Why Library Staff Should be Interested
 
Connie Giordano: Content and Community: Pitfalls and Practices in Managing Co...
Connie Giordano: Content and Community: Pitfalls and Practices in Managing Co...Connie Giordano: Content and Community: Pitfalls and Practices in Managing Co...
Connie Giordano: Content and Community: Pitfalls and Practices in Managing Co...
 
Managing Your Research Profile
Managing Your Research ProfileManaging Your Research Profile
Managing Your Research Profile
 
Facebook
FacebookFacebook
Facebook
 
Social Media Workshop, postgraduate
Social Media Workshop, postgraduateSocial Media Workshop, postgraduate
Social Media Workshop, postgraduate
 
Monitoring the Impact of Your Strategies
Monitoring the Impact of Your StrategiesMonitoring the Impact of Your Strategies
Monitoring the Impact of Your Strategies
 
Web 2.0
Web 2.0Web 2.0
Web 2.0
 
ADLUG 2008 Web 2.0 - Library 2.0 presentation
ADLUG 2008 Web 2.0 - Library 2.0 presentationADLUG 2008 Web 2.0 - Library 2.0 presentation
ADLUG 2008 Web 2.0 - Library 2.0 presentation
 
Social Media usage in libraries in Europe - survey findings
Social Media usage in libraries in Europe - survey findingsSocial Media usage in libraries in Europe - survey findings
Social Media usage in libraries in Europe - survey findings
 
How Web2 Is Revolutionising Education
How Web2 Is Revolutionising EducationHow Web2 Is Revolutionising Education
How Web2 Is Revolutionising Education
 
Intro to Social Networking
Intro to Social NetworkingIntro to Social Networking
Intro to Social Networking
 
Social Bookmarking
Social BookmarkingSocial Bookmarking
Social Bookmarking
 
Tim Samoff - Social Media As Online (Social) Pedagogy
Tim Samoff - Social Media As Online (Social) PedagogyTim Samoff - Social Media As Online (Social) Pedagogy
Tim Samoff - Social Media As Online (Social) Pedagogy
 
Shareology and Social Media in Academia #SussexTEL
Shareology and Social Media in Academia #SussexTELShareology and Social Media in Academia #SussexTEL
Shareology and Social Media in Academia #SussexTEL
 
How to Be A Social Media God: A Guide for Scientists
How to Be A Social Media God: A Guide for ScientistsHow to Be A Social Media God: A Guide for Scientists
How to Be A Social Media God: A Guide for Scientists
 
APMP Knowledge Sharing Tools 11 Oct07
APMP  Knowledge Sharing Tools 11 Oct07APMP  Knowledge Sharing Tools 11 Oct07
APMP Knowledge Sharing Tools 11 Oct07
 
Social Media, Libraries, and Web 2.0: How American Libraries are Using New To...
Social Media, Libraries, and Web 2.0: How American Libraries are Using New To...Social Media, Libraries, and Web 2.0: How American Libraries are Using New To...
Social Media, Libraries, and Web 2.0: How American Libraries are Using New To...
 
Amplified Events, Seminars, Conferences, ...: What? Why? How?
Amplified Events, Seminars, Conferences, ...: What? Why? How?Amplified Events, Seminars, Conferences, ...: What? Why? How?
Amplified Events, Seminars, Conferences, ...: What? Why? How?
 

Viewers also liked

Health information service business plan
Health information service business planHealth information service business plan
Health information service business planAnne Peoples
 
Hungary - “Implementation of the UNESCO 2003 Convention in Hungry: Networks a...
Hungary - “Implementation of the UNESCO 2003 Convention in Hungry: Networks a...Hungary - “Implementation of the UNESCO 2003 Convention in Hungry: Networks a...
Hungary - “Implementation of the UNESCO 2003 Convention in Hungry: Networks a...UNESCO Venice Office
 
Information centre business plan
Information centre business planInformation centre business plan
Information centre business planAnne Peoples
 
Search, Browse, Link : a Pathfinder for exploring American Memory
Search, Browse, Link : a Pathfinder for exploring American MemorySearch, Browse, Link : a Pathfinder for exploring American Memory
Search, Browse, Link : a Pathfinder for exploring American MemoryGwen Williams
 
Web 2.0 The Wiki Of Intangible Cultural Heritage
Web 2.0 The Wiki Of Intangible Cultural HeritageWeb 2.0 The Wiki Of Intangible Cultural Heritage
Web 2.0 The Wiki Of Intangible Cultural HeritageAnne Peoples
 
Why You Need A Policy
Why You Need A PolicyWhy You Need A Policy
Why You Need A PolicyAnne Peoples
 
Special library business plan
Special library business planSpecial library business plan
Special library business planAnne Peoples
 
Social media overview
Social media overviewSocial media overview
Social media overviewAnne Peoples
 

Viewers also liked (9)

Health information service business plan
Health information service business planHealth information service business plan
Health information service business plan
 
Hungary - “Implementation of the UNESCO 2003 Convention in Hungry: Networks a...
Hungary - “Implementation of the UNESCO 2003 Convention in Hungry: Networks a...Hungary - “Implementation of the UNESCO 2003 Convention in Hungry: Networks a...
Hungary - “Implementation of the UNESCO 2003 Convention in Hungry: Networks a...
 
Information centre business plan
Information centre business planInformation centre business plan
Information centre business plan
 
Search, Browse, Link : a Pathfinder for exploring American Memory
Search, Browse, Link : a Pathfinder for exploring American MemorySearch, Browse, Link : a Pathfinder for exploring American Memory
Search, Browse, Link : a Pathfinder for exploring American Memory
 
Web 2.0 The Wiki Of Intangible Cultural Heritage
Web 2.0 The Wiki Of Intangible Cultural HeritageWeb 2.0 The Wiki Of Intangible Cultural Heritage
Web 2.0 The Wiki Of Intangible Cultural Heritage
 
Why You Need A Policy
Why You Need A PolicyWhy You Need A Policy
Why You Need A Policy
 
Storyboard
StoryboardStoryboard
Storyboard
 
Special library business plan
Special library business planSpecial library business plan
Special library business plan
 
Social media overview
Social media overviewSocial media overview
Social media overview
 

Similar to Engaging strategically with Social Media 2011 revised

Palo Alto Community Fund
Palo Alto Community FundPalo Alto Community Fund
Palo Alto Community FundBeth Kanter
 
How to Build and Sustain Buzz Online
How to Build and Sustain Buzz OnlineHow to Build and Sustain Buzz Online
How to Build and Sustain Buzz OnlineLeslie Bradshaw
 
Trends in Web User Behavior: SIUE Library colloquium 3-26-10
Trends in Web User Behavior: SIUE Library colloquium 3-26-10Trends in Web User Behavior: SIUE Library colloquium 3-26-10
Trends in Web User Behavior: SIUE Library colloquium 3-26-10Elizabeth Keserauskis
 
SIUE Spring Library Colloquium: The Art & Science of Searching, 3-26-10
SIUE Spring Library Colloquium: The Art & Science of Searching, 3-26-10SIUE Spring Library Colloquium: The Art & Science of Searching, 3-26-10
SIUE Spring Library Colloquium: The Art & Science of Searching, 3-26-10Elizabeth Keserauskis
 
Trends in Web User Behavior: SIUE Library Colloquium 3-26-10
Trends in Web User Behavior: SIUE Library Colloquium 3-26-10Trends in Web User Behavior: SIUE Library Colloquium 3-26-10
Trends in Web User Behavior: SIUE Library Colloquium 3-26-10Elizabeth Keserauskis
 
Engaging Strategically With Social Media
Engaging Strategically With Social MediaEngaging Strategically With Social Media
Engaging Strategically With Social MediaAnne Peoples
 
Council on Foundations Presentation
Council on Foundations PresentationCouncil on Foundations Presentation
Council on Foundations PresentationBeth Kanter
 
STC 2010 Strategies for the Social Web for Documentation
STC 2010 Strategies for the Social Web for DocumentationSTC 2010 Strategies for the Social Web for Documentation
STC 2010 Strategies for the Social Web for DocumentationAnne Gentle
 
Building A Business Case For Social Media 0824-2011
Building A Business Case For Social Media 0824-2011Building A Business Case For Social Media 0824-2011
Building A Business Case For Social Media 0824-2011jonathanhcho
 
Webinar: Building a Case for Social Media
Webinar: Building a Case for Social MediaWebinar: Building a Case for Social Media
Webinar: Building a Case for Social MediaHHS Digital
 
Society for Nonprofit Organizations
Society for Nonprofit OrganizationsSociety for Nonprofit Organizations
Society for Nonprofit OrganizationsBeth Kanter
 
Using Social Media Effectively for Nonprofits: Social Media Lab`
Using Social Media Effectively for Nonprofits: Social Media Lab`Using Social Media Effectively for Nonprofits: Social Media Lab`
Using Social Media Effectively for Nonprofits: Social Media Lab`Beth Kanter
 
Packard socialmedia-lab-module-2-principles
Packard socialmedia-lab-module-2-principlesPackard socialmedia-lab-module-2-principles
Packard socialmedia-lab-module-2-principlesBeth Kanter
 
Packard socialmedia-lab-module-2-principles
Packard socialmedia-lab-module-2-principlesPackard socialmedia-lab-module-2-principles
Packard socialmedia-lab-module-2-principlesBeth Kanter
 
Understanding Social Media in a Residential Education and Housing Services Co...
Understanding Social Media in a Residential Education and Housing Services Co...Understanding Social Media in a Residential Education and Housing Services Co...
Understanding Social Media in a Residential Education and Housing Services Co...Manaf Mansure
 
Authos@Google Presentation, October 15, 2008
Authos@Google Presentation, October 15, 2008Authos@Google Presentation, October 15, 2008
Authos@Google Presentation, October 15, 2008Charlene Li
 
Leveraging Social Media Marketing in the Apartment Industry
Leveraging Social Media Marketing in the Apartment IndustryLeveraging Social Media Marketing in the Apartment Industry
Leveraging Social Media Marketing in the Apartment IndustryErica Campbell Byrum
 
The Networked Health Organization
The Networked Health OrganizationThe Networked Health Organization
The Networked Health OrganizationBeth Kanter
 
The Digital Branch: Social Media and Digital Outreach in the Public Library
The Digital Branch: Social Media and Digital Outreach in the Public LibraryThe Digital Branch: Social Media and Digital Outreach in the Public Library
The Digital Branch: Social Media and Digital Outreach in the Public Libraryjezlayman
 

Similar to Engaging strategically with Social Media 2011 revised (20)

Palo Alto Community Fund
Palo Alto Community FundPalo Alto Community Fund
Palo Alto Community Fund
 
How to Build and Sustain Buzz Online
How to Build and Sustain Buzz OnlineHow to Build and Sustain Buzz Online
How to Build and Sustain Buzz Online
 
Trends in Web User Behavior: SIUE Library colloquium 3-26-10
Trends in Web User Behavior: SIUE Library colloquium 3-26-10Trends in Web User Behavior: SIUE Library colloquium 3-26-10
Trends in Web User Behavior: SIUE Library colloquium 3-26-10
 
SIUE Spring Library Colloquium: The Art & Science of Searching, 3-26-10
SIUE Spring Library Colloquium: The Art & Science of Searching, 3-26-10SIUE Spring Library Colloquium: The Art & Science of Searching, 3-26-10
SIUE Spring Library Colloquium: The Art & Science of Searching, 3-26-10
 
Trends in Web User Behavior: SIUE Library Colloquium 3-26-10
Trends in Web User Behavior: SIUE Library Colloquium 3-26-10Trends in Web User Behavior: SIUE Library Colloquium 3-26-10
Trends in Web User Behavior: SIUE Library Colloquium 3-26-10
 
Engaging Strategically With Social Media
Engaging Strategically With Social MediaEngaging Strategically With Social Media
Engaging Strategically With Social Media
 
Council on Foundations Presentation
Council on Foundations PresentationCouncil on Foundations Presentation
Council on Foundations Presentation
 
STC 2010 Strategies for the Social Web for Documentation
STC 2010 Strategies for the Social Web for DocumentationSTC 2010 Strategies for the Social Web for Documentation
STC 2010 Strategies for the Social Web for Documentation
 
How Social Is Your Libary's Web Site?
How Social Is Your Libary's Web Site?How Social Is Your Libary's Web Site?
How Social Is Your Libary's Web Site?
 
Building A Business Case For Social Media 0824-2011
Building A Business Case For Social Media 0824-2011Building A Business Case For Social Media 0824-2011
Building A Business Case For Social Media 0824-2011
 
Webinar: Building a Case for Social Media
Webinar: Building a Case for Social MediaWebinar: Building a Case for Social Media
Webinar: Building a Case for Social Media
 
Society for Nonprofit Organizations
Society for Nonprofit OrganizationsSociety for Nonprofit Organizations
Society for Nonprofit Organizations
 
Using Social Media Effectively for Nonprofits: Social Media Lab`
Using Social Media Effectively for Nonprofits: Social Media Lab`Using Social Media Effectively for Nonprofits: Social Media Lab`
Using Social Media Effectively for Nonprofits: Social Media Lab`
 
Packard socialmedia-lab-module-2-principles
Packard socialmedia-lab-module-2-principlesPackard socialmedia-lab-module-2-principles
Packard socialmedia-lab-module-2-principles
 
Packard socialmedia-lab-module-2-principles
Packard socialmedia-lab-module-2-principlesPackard socialmedia-lab-module-2-principles
Packard socialmedia-lab-module-2-principles
 
Understanding Social Media in a Residential Education and Housing Services Co...
Understanding Social Media in a Residential Education and Housing Services Co...Understanding Social Media in a Residential Education and Housing Services Co...
Understanding Social Media in a Residential Education and Housing Services Co...
 
Authos@Google Presentation, October 15, 2008
Authos@Google Presentation, October 15, 2008Authos@Google Presentation, October 15, 2008
Authos@Google Presentation, October 15, 2008
 
Leveraging Social Media Marketing in the Apartment Industry
Leveraging Social Media Marketing in the Apartment IndustryLeveraging Social Media Marketing in the Apartment Industry
Leveraging Social Media Marketing in the Apartment Industry
 
The Networked Health Organization
The Networked Health OrganizationThe Networked Health Organization
The Networked Health Organization
 
The Digital Branch: Social Media and Digital Outreach in the Public Library
The Digital Branch: Social Media and Digital Outreach in the Public LibraryThe Digital Branch: Social Media and Digital Outreach in the Public Library
The Digital Branch: Social Media and Digital Outreach in the Public Library
 

More from Anne Peoples

Finding out about social media @ Talks and Tours
Finding out about social media @ Talks and ToursFinding out about social media @ Talks and Tours
Finding out about social media @ Talks and ToursAnne Peoples
 
Finding out about social media
Finding out about social mediaFinding out about social media
Finding out about social mediaAnne Peoples
 
Dublin City Public Libraries 2.0
Dublin City Public Libraries 2.0Dublin City Public Libraries 2.0
Dublin City Public Libraries 2.0Anne Peoples
 
Web 2.0, Libraries and Museums
Web 2.0, Libraries and MuseumsWeb 2.0, Libraries and Museums
Web 2.0, Libraries and MuseumsAnne Peoples
 

More from Anne Peoples (6)

Finding out about social media @ Talks and Tours
Finding out about social media @ Talks and ToursFinding out about social media @ Talks and Tours
Finding out about social media @ Talks and Tours
 
Finding out about social media
Finding out about social mediaFinding out about social media
Finding out about social media
 
Blogger workshop
Blogger workshopBlogger workshop
Blogger workshop
 
Flickr workshop
Flickr workshopFlickr workshop
Flickr workshop
 
Dublin City Public Libraries 2.0
Dublin City Public Libraries 2.0Dublin City Public Libraries 2.0
Dublin City Public Libraries 2.0
 
Web 2.0, Libraries and Museums
Web 2.0, Libraries and MuseumsWeb 2.0, Libraries and Museums
Web 2.0, Libraries and Museums
 

Recently uploaded

UiPath Studio Web workshop series - Day 7
UiPath Studio Web workshop series - Day 7UiPath Studio Web workshop series - Day 7
UiPath Studio Web workshop series - Day 7DianaGray10
 
AI You Can Trust - Ensuring Success with Data Integrity Webinar
AI You Can Trust - Ensuring Success with Data Integrity WebinarAI You Can Trust - Ensuring Success with Data Integrity Webinar
AI You Can Trust - Ensuring Success with Data Integrity WebinarPrecisely
 
Machine Learning Model Validation (Aijun Zhang 2024).pdf
Machine Learning Model Validation (Aijun Zhang 2024).pdfMachine Learning Model Validation (Aijun Zhang 2024).pdf
Machine Learning Model Validation (Aijun Zhang 2024).pdfAijun Zhang
 
COMPUTER 10: Lesson 7 - File Storage and Online Collaboration
COMPUTER 10: Lesson 7 - File Storage and Online CollaborationCOMPUTER 10: Lesson 7 - File Storage and Online Collaboration
COMPUTER 10: Lesson 7 - File Storage and Online Collaborationbruanjhuli
 
Secure your environment with UiPath and CyberArk technologies - Session 1
Secure your environment with UiPath and CyberArk technologies - Session 1Secure your environment with UiPath and CyberArk technologies - Session 1
Secure your environment with UiPath and CyberArk technologies - Session 1DianaGray10
 
Apres-Cyber - The Data Dilemma: Bridging Offensive Operations and Machine Lea...
Apres-Cyber - The Data Dilemma: Bridging Offensive Operations and Machine Lea...Apres-Cyber - The Data Dilemma: Bridging Offensive Operations and Machine Lea...
Apres-Cyber - The Data Dilemma: Bridging Offensive Operations and Machine Lea...Will Schroeder
 
IESVE Software for Florida Code Compliance Using ASHRAE 90.1-2019
IESVE Software for Florida Code Compliance Using ASHRAE 90.1-2019IESVE Software for Florida Code Compliance Using ASHRAE 90.1-2019
IESVE Software for Florida Code Compliance Using ASHRAE 90.1-2019IES VE
 
activity_diagram_combine_v4_20190827.pdfactivity_diagram_combine_v4_20190827.pdf
activity_diagram_combine_v4_20190827.pdfactivity_diagram_combine_v4_20190827.pdfactivity_diagram_combine_v4_20190827.pdfactivity_diagram_combine_v4_20190827.pdf
activity_diagram_combine_v4_20190827.pdfactivity_diagram_combine_v4_20190827.pdfJamie (Taka) Wang
 
AI Fame Rush Review – Virtual Influencer Creation In Just Minutes
AI Fame Rush Review – Virtual Influencer Creation In Just MinutesAI Fame Rush Review – Virtual Influencer Creation In Just Minutes
AI Fame Rush Review – Virtual Influencer Creation In Just MinutesMd Hossain Ali
 
Artificial Intelligence & SEO Trends for 2024
Artificial Intelligence & SEO Trends for 2024Artificial Intelligence & SEO Trends for 2024
Artificial Intelligence & SEO Trends for 2024D Cloud Solutions
 
UiPath Studio Web workshop series - Day 8
UiPath Studio Web workshop series - Day 8UiPath Studio Web workshop series - Day 8
UiPath Studio Web workshop series - Day 8DianaGray10
 
UiPath Community: AI for UiPath Automation Developers
UiPath Community: AI for UiPath Automation DevelopersUiPath Community: AI for UiPath Automation Developers
UiPath Community: AI for UiPath Automation DevelopersUiPathCommunity
 
The Data Metaverse: Unpacking the Roles, Use Cases, and Tech Trends in Data a...
The Data Metaverse: Unpacking the Roles, Use Cases, and Tech Trends in Data a...The Data Metaverse: Unpacking the Roles, Use Cases, and Tech Trends in Data a...
The Data Metaverse: Unpacking the Roles, Use Cases, and Tech Trends in Data a...Aggregage
 
Anypoint Code Builder , Google Pub sub connector and MuleSoft RPA
Anypoint Code Builder , Google Pub sub connector and MuleSoft RPAAnypoint Code Builder , Google Pub sub connector and MuleSoft RPA
Anypoint Code Builder , Google Pub sub connector and MuleSoft RPAshyamraj55
 
IaC & GitOps in a Nutshell - a FridayInANuthshell Episode.pdf
IaC & GitOps in a Nutshell - a FridayInANuthshell Episode.pdfIaC & GitOps in a Nutshell - a FridayInANuthshell Episode.pdf
IaC & GitOps in a Nutshell - a FridayInANuthshell Episode.pdfDaniel Santiago Silva Capera
 
UWB Technology for Enhanced Indoor and Outdoor Positioning in Physiological M...
UWB Technology for Enhanced Indoor and Outdoor Positioning in Physiological M...UWB Technology for Enhanced Indoor and Outdoor Positioning in Physiological M...
UWB Technology for Enhanced Indoor and Outdoor Positioning in Physiological M...UbiTrack UK
 
9 Steps For Building Winning Founding Team
9 Steps For Building Winning Founding Team9 Steps For Building Winning Founding Team
9 Steps For Building Winning Founding TeamAdam Moalla
 
Connector Corner: Extending LLM automation use cases with UiPath GenAI connec...
Connector Corner: Extending LLM automation use cases with UiPath GenAI connec...Connector Corner: Extending LLM automation use cases with UiPath GenAI connec...
Connector Corner: Extending LLM automation use cases with UiPath GenAI connec...DianaGray10
 
Crea il tuo assistente AI con lo Stregatto (open source python framework)
Crea il tuo assistente AI con lo Stregatto (open source python framework)Crea il tuo assistente AI con lo Stregatto (open source python framework)
Crea il tuo assistente AI con lo Stregatto (open source python framework)Commit University
 

Recently uploaded (20)

UiPath Studio Web workshop series - Day 7
UiPath Studio Web workshop series - Day 7UiPath Studio Web workshop series - Day 7
UiPath Studio Web workshop series - Day 7
 
AI You Can Trust - Ensuring Success with Data Integrity Webinar
AI You Can Trust - Ensuring Success with Data Integrity WebinarAI You Can Trust - Ensuring Success with Data Integrity Webinar
AI You Can Trust - Ensuring Success with Data Integrity Webinar
 
Machine Learning Model Validation (Aijun Zhang 2024).pdf
Machine Learning Model Validation (Aijun Zhang 2024).pdfMachine Learning Model Validation (Aijun Zhang 2024).pdf
Machine Learning Model Validation (Aijun Zhang 2024).pdf
 
COMPUTER 10: Lesson 7 - File Storage and Online Collaboration
COMPUTER 10: Lesson 7 - File Storage and Online CollaborationCOMPUTER 10: Lesson 7 - File Storage and Online Collaboration
COMPUTER 10: Lesson 7 - File Storage and Online Collaboration
 
Secure your environment with UiPath and CyberArk technologies - Session 1
Secure your environment with UiPath and CyberArk technologies - Session 1Secure your environment with UiPath and CyberArk technologies - Session 1
Secure your environment with UiPath and CyberArk technologies - Session 1
 
Apres-Cyber - The Data Dilemma: Bridging Offensive Operations and Machine Lea...
Apres-Cyber - The Data Dilemma: Bridging Offensive Operations and Machine Lea...Apres-Cyber - The Data Dilemma: Bridging Offensive Operations and Machine Lea...
Apres-Cyber - The Data Dilemma: Bridging Offensive Operations and Machine Lea...
 
IESVE Software for Florida Code Compliance Using ASHRAE 90.1-2019
IESVE Software for Florida Code Compliance Using ASHRAE 90.1-2019IESVE Software for Florida Code Compliance Using ASHRAE 90.1-2019
IESVE Software for Florida Code Compliance Using ASHRAE 90.1-2019
 
activity_diagram_combine_v4_20190827.pdfactivity_diagram_combine_v4_20190827.pdf
activity_diagram_combine_v4_20190827.pdfactivity_diagram_combine_v4_20190827.pdfactivity_diagram_combine_v4_20190827.pdfactivity_diagram_combine_v4_20190827.pdf
activity_diagram_combine_v4_20190827.pdfactivity_diagram_combine_v4_20190827.pdf
 
AI Fame Rush Review – Virtual Influencer Creation In Just Minutes
AI Fame Rush Review – Virtual Influencer Creation In Just MinutesAI Fame Rush Review – Virtual Influencer Creation In Just Minutes
AI Fame Rush Review – Virtual Influencer Creation In Just Minutes
 
Artificial Intelligence & SEO Trends for 2024
Artificial Intelligence & SEO Trends for 2024Artificial Intelligence & SEO Trends for 2024
Artificial Intelligence & SEO Trends for 2024
 
UiPath Studio Web workshop series - Day 8
UiPath Studio Web workshop series - Day 8UiPath Studio Web workshop series - Day 8
UiPath Studio Web workshop series - Day 8
 
UiPath Community: AI for UiPath Automation Developers
UiPath Community: AI for UiPath Automation DevelopersUiPath Community: AI for UiPath Automation Developers
UiPath Community: AI for UiPath Automation Developers
 
The Data Metaverse: Unpacking the Roles, Use Cases, and Tech Trends in Data a...
The Data Metaverse: Unpacking the Roles, Use Cases, and Tech Trends in Data a...The Data Metaverse: Unpacking the Roles, Use Cases, and Tech Trends in Data a...
The Data Metaverse: Unpacking the Roles, Use Cases, and Tech Trends in Data a...
 
Anypoint Code Builder , Google Pub sub connector and MuleSoft RPA
Anypoint Code Builder , Google Pub sub connector and MuleSoft RPAAnypoint Code Builder , Google Pub sub connector and MuleSoft RPA
Anypoint Code Builder , Google Pub sub connector and MuleSoft RPA
 
IaC & GitOps in a Nutshell - a FridayInANuthshell Episode.pdf
IaC & GitOps in a Nutshell - a FridayInANuthshell Episode.pdfIaC & GitOps in a Nutshell - a FridayInANuthshell Episode.pdf
IaC & GitOps in a Nutshell - a FridayInANuthshell Episode.pdf
 
UWB Technology for Enhanced Indoor and Outdoor Positioning in Physiological M...
UWB Technology for Enhanced Indoor and Outdoor Positioning in Physiological M...UWB Technology for Enhanced Indoor and Outdoor Positioning in Physiological M...
UWB Technology for Enhanced Indoor and Outdoor Positioning in Physiological M...
 
9 Steps For Building Winning Founding Team
9 Steps For Building Winning Founding Team9 Steps For Building Winning Founding Team
9 Steps For Building Winning Founding Team
 
20150722 - AGV
20150722 - AGV20150722 - AGV
20150722 - AGV
 
Connector Corner: Extending LLM automation use cases with UiPath GenAI connec...
Connector Corner: Extending LLM automation use cases with UiPath GenAI connec...Connector Corner: Extending LLM automation use cases with UiPath GenAI connec...
Connector Corner: Extending LLM automation use cases with UiPath GenAI connec...
 
Crea il tuo assistente AI con lo Stregatto (open source python framework)
Crea il tuo assistente AI con lo Stregatto (open source python framework)Crea il tuo assistente AI con lo Stregatto (open source python framework)
Crea il tuo assistente AI con lo Stregatto (open source python framework)
 

Engaging strategically with Social Media 2011 revised

  • 2.
  • 3.
  • 4.
  • 5.
  • 6.
  • 8. Time wasting… Twitpic Image by Jane Bozarth
  • 9.
  • 10.
  • 11.
  • 13.
  • 14.
  • 15.
  • 16.
  • 17.
  • 18.
  • 19.
  • 20.
  • 21.
  • 23. CONTEXT Background and rationale Support for organisational goals OBJECTIVES Intended outcomes Links to strategic plans and related outcomes PLATFORMS Which are most appropriate? Future proofing OWNERSHIP Reputation and identity Accountability and account holders CONTENT Editorial responsibility and content guidelines Voice and tone MANAGEMENT Roles, responsibilities, resourcing Risk management AUDIENCES Target audiences Dealing with comments, responding and follow-up PERSONAL USE Use by employees Use in work time and outside LEGAL Privacy, confidentiality and disclaimers Copyright –yours and others MONITORING AND EVALUATION Methods and tools Benchmarking, reporting and policy review
  • 24.
  • 25. Last but not least …
  • 26. Attribution – Share Alike License This presentation is available to reuse or adapt as long as credit is given to the author. http://creativecommons.org/licenses/by-sa/3.0/