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Social Media 101

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Reynolds Center for Business Journalism
Reynolds Center for Business Journalism

Robin Phillips presents "Social Media 101," a Webinar hosted by the Donald W. Reynolds National Center for Business Journalism. For more information, please visit businessjournalism.org.

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Social Media 101 Tactics, tips for beginners Reynolds Center for Business Journalism Twitter: @BizJournalism facebook.com/BizJournalism Robin J. Phillips @RobinJP
What you will learn How to create a strong Bio statement Sites to follow to learn more Followers and Following = what’s the difference @reply or @DM or #Hashtag = what are these things? How to get started Whatever you need to know => No stupid questions Ways to “join the conversation” - etiquette Tricks for creating short links, adding articles, photos
Five generations
Tool for reporters
Signing up, setting up ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Sign up, remember your username, password .. really, remember them Username = Use Your Name
Checkusernames.com Think ahead Can you grab Usernames for all the sites you may want to use eventually? If yes, do it.
Where to write bio, etc.
 
Facebook bios
What to put in your bio
First person, Journalists and SM
Followers / Following
Whoa!
Begin Tweeting ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
No, it’s not that bad
Announce yourself
Announce yourself ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Start following people ,[object Object],[object Object],[object Object],[object Object],[object Object]
Best practices – Twitter or Facebook ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
@reply, RTs, and more…
Conversations
Mix personal / professional and speak directly to your followers
Direct plea to Facebook friends
Hashtags were developed to create groupings on Twitter.
 
Official #hashtags
http://businessjournalism.org/2011/01/25/from-resource-efficiency-to-innovation-inside-the-business-of-sustainability/
Signing up, setting up ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Learn more

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Social Media 101

Editor's Notes

  1. This is our reality. Google 5 generations and you’ll get hundreds of photos. Who reads a paper? Who wants news on the phone? Who doesn’t read the news but does get info from friends on facebook?
  2. Reporters can hold their own ‘listening’ campaigns.