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AndroidDev.jp 2011/2/21	




                                       LLC

Email: lui_okada@samurai-international.jp
          Twitter: @Lui_AppsDev
            Facebook: lui.okada
  WEB: http://samurai-international.jp/
—                         	
—          	
—         	
—                    	
—               	
— 
Tokyo	
   Kobe
350,000
              	
                           RankingTube                       300,000
                           [iOS/Android]
[Android]                  YouTube          50               250,000
            Viewer         iOS
iOS 3                                                        200,000
Andronavi          1
                                                             150,000

[iOS/Android]              [iOS]                             100,000


iOS                                                          50,000


                                                             0




                                             2010.6.20
                                             2010.6.27
                                              2010.7.4
                                             2010.7.11
                                             2010.7.25
                                              2010.8.1
                                              2010.8.8
                                             2010.8.15
                                             2010.8.22
                                           2010.8.8.29
                                              2010.9.5
                                             2010.9.12
                                             2010.9.19
                                             2010.9.26
                                             2010.10.3
                                            2010.10.10
                                            2010.10.17
                                            2010.10.24
                                            2010.10.31
                                            2010.11.07
                                            2010.11.14
[iOS]                      [iOS]

iOS


Charity Clock
[iOS]
                       iPhone               2009   Android
                NGO         2010
PLAS
Android apps promotion and ads optimization in Japan market
—  2010 10
—          CTR       9%!
—  AndroNavi1
AndroNavi             	
            11               12
                 	
           1 	



            1          2
            2    	
          1    	



                      2011   2   14
10.12
  10.18
  10.25
   11.2
  11.11
  11.17
  11.24
   12.1
   12.7
  12.15
  12.22
                             	

                   DL




  12.29
2011.1.5
   1.11
                   	




   1.18
   1.25
     2.1
     2.8
   2.14
           0
                        	




           5000
           10000
           15000
           20000
           25000
           30000
           35000
           40000
           45000
           50000
iPhone                               	
                                          	
          RankingTube DL Total Sum
120,000

100,000

 80,000

 60,000

 40,000

 20,000

     0
Android apps promotion and ads optimization in Japan market
—    	
—         	
—    	
                  	
—    	
— 
—         Android

— 

— 
STP	
                                  	
            	
                             	
      	

                       	




                 B	
                   	
	




                            A
Product	
                                 	
                 	


                            	
            	
Ø 
                       	
Ø 
Price	
                          	
      	



Ø                   	
Ø 
                	
Ø 
Place             	
                            	
                                      	


                                 	

                       	
 •           	
 • 
Promotion	
                       	
 •           	
 •                          	
 •           	
 •      	
 • 
Market
RankingTube   AppStore1
 	
                             	


         Market
Android apps promotion and ads optimization in Japan market
Android apps promotion and ads optimization in Japan market
— 
      — 
      — 
      — 

— 
      —         AR NFC
      —    UI

— 
      —         Android/iOS
      — 
      — 
UI
UI         	
CTR   UI             	




           • 
           • 
           • 
RankingTube
Android apps promotion and ads optimization in Japan market
Android apps promotion and ads optimization in Japan market
US EU                10




        (      )	

        US	

        EU
120.00%




100.00%




80.00%                                                           Others
                                                                 Windows Mobile
60.00%
                                                                 IOS
40.00%                                                           Android
                                                                 BlackBerry OS
20.00%
                                                                 Symbian
 0.00%

                 Share                     Share
            2010 Market               2014 Market
(IDC Worldwide Converged Mobile Device Operating System Market Shares and 2010-2014 Growth)
Free Apps Trend in US	




                  (Destimo Report November 2010)
Paid Apps Trend in US	




                  (Destimo Report November 2010)
— 
— 


— 
LLC


—  Email: lui_okada@samurai-international.jp
—  Twitter: @Lui_AppsDev
—  Facebook: @lui.okada
—  Pages: @samurai.international
—  Mail lui_okada@samurai-international.jp

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Android apps promotion and ads optimization in Japan market

  • 1. AndroidDev.jp 2011/2/21 LLC Email: lui_okada@samurai-international.jp Twitter: @Lui_AppsDev Facebook: lui.okada WEB: http://samurai-international.jp/
  • 2. —  —  —  —  —  — 
  • 3. Tokyo Kobe
  • 4. 350,000 RankingTube 300,000 [iOS/Android] [Android] YouTube 50 250,000 Viewer iOS iOS 3 200,000 Andronavi 1 150,000 [iOS/Android] [iOS] 100,000 iOS 50,000 0 2010.6.20 2010.6.27 2010.7.4 2010.7.11 2010.7.25 2010.8.1 2010.8.8 2010.8.15 2010.8.22 2010.8.8.29 2010.9.5 2010.9.12 2010.9.19 2010.9.26 2010.10.3 2010.10.10 2010.10.17 2010.10.24 2010.10.31 2010.11.07 2010.11.14 [iOS] [iOS] iOS Charity Clock [iOS] iPhone 2009 Android NGO 2010 PLAS
  • 6. —  2010 10 —  CTR 9%! —  AndroNavi1
  • 7. AndroNavi 11 12 1 1 2 2 1 2011 2 14
  • 8. 10.12 10.18 10.25 11.2 11.11 11.17 11.24 12.1 12.7 12.15 12.22 DL 12.29 2011.1.5 1.11 1.18 1.25 2.1 2.8 2.14 0 5000 10000 15000 20000 25000 30000 35000 40000 45000 50000
  • 9. iPhone RankingTube DL Total Sum 120,000 100,000 80,000 60,000 40,000 20,000 0
  • 11. —  —  —  —  — 
  • 12. —  Android —  — 
  • 13. STP B A
  • 14. Product Ø  Ø 
  • 15. Price Ø  Ø  Ø 
  • 16. Place •  • 
  • 17. Promotion •  •  •  •  • 
  • 19. RankingTube AppStore1 Market
  • 22. —  —  —  —  —  —  AR NFC —  UI —  —  Android/iOS —  — 
  • 23. UI
  • 24. UI CTR UI •  •  • 
  • 28. US EU 10 ( ) US EU
  • 29. 120.00% 100.00% 80.00% Others Windows Mobile 60.00% IOS 40.00% Android BlackBerry OS 20.00% Symbian 0.00% Share Share 2010 Market 2014 Market (IDC Worldwide Converged Mobile Device Operating System Market Shares and 2010-2014 Growth)
  • 30. Free Apps Trend in US (Destimo Report November 2010)
  • 31. Paid Apps Trend in US (Destimo Report November 2010)
  • 33. LLC —  Email: lui_okada@samurai-international.jp —  Twitter: @Lui_AppsDev —  Facebook: @lui.okada —  Pages: @samurai.international —  Mail lui_okada@samurai-international.jp