4 Cs Of Social Engagement: Using Social Media For Your Event
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According to a recent study, nearly 80% of American adults use the Internet. Of that group, nearly 65% belong to a social network. Social media requires new thinking, new directions and new strategies for event communications and engagement.
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4 Cs Of Social Engagement: Using Social Media For Your Event
- 1. The 4 Cs Of Social Engagement Using Social Media For Your Event 1
- 2. 1) Explain the four Cs of social engagement 2
- 3. 2) Discuss importance of a social media strategy for your event 3
- 4. 3) Identify more than 15 free social tools for your event social strategy 4
- 5. 5 Our customers aren‘t on social media
- 6. 41 Million Minutes Spent on Facebook More than Google August 2010
- 7. 80% American Adults Use the Internet Pew Internet October 2010
- 8. 75% American Adults Active in online group 80% of Internet users Pew Internet January 2011
- 9. 94% Use email Pew Internet January 2011
- 10. 80% Research products Pew Internet January 2011
- 11. 1/2 Population broadcast or narrowcast Pew Study 2010
- 12. 2/3 Adult Internet Users created content for web Pew Study 2010
- 13. 67% Americans on Facebook
- 14. What Is Social Media?
- 15. 15 Social Technology Umbrella term encompassing all things social
- 16. 16 Social Networking Online networking Facebook, LinkedIn
- 17. 17 Social Media is Online media transfer
- 18. 18 Social Relevancy Online credentials, reputation & value Klout, Twinfluence, SocialMention
- 19. 19 Social Enabled Tech Online operational value CRM, recruiting
- 20. 20
- 21. 21 Why do people join social networks?
- 22. 22 Number 1 Reason: Identity!
- 23. 23 Number 2 Reason: Connections
- 24. 24 Number 3 Reason: Community
- 25. 25 Identity! First Connections Second Community Third
- 27. The 4 Cs Of Social Engagement 27
- 28. Content 28
- 29. Content 29 Participate w/Content & Each Other
- 30. Collaboration 30
- 31. Collaboration 31 Problem solving, sharing experiences together
- 32. 32 Community
- 33. 33 Community Moving forwardtogether as an industry, profession
- 34. 34 Cumulative Value Collective intelligence & action of the crowd
- 35. The 4 Cs Of Conference Attendees 35
- 36. 36 Consumer
- 37. 37 Consumer Passive consumption of content, experience
- 38. 38 Curators
- 39. 39 Curators Editorial, compiling, spreading quality, crowdsourcing
- 40. 40 Contributors
- 41. 41 Contributors Participants with content, each other, experience
- 42. 42 Creators
- 43. 43 Creators Participants that create content, experience & share
- 44. Forcing traditional marketing strategies in into social platforms =
- 45. About pull strategies, opt-in two way conversations
- 46. 46 Social Media Strategy & Goals
- 47. 47 Strategy & Goals Don’t fondle the hammer
- 48. 48 Strategy & Goals Focus on your customer 1st
- 49. 49 Social Media Goals 1. Increase Awareness
- 50. 50 Social Media Goals 2. Build Attendance
- 51. 51 Social Media Goals 3. Increase Engagement
- 52. 52 Social Media Goals 4. Extend Reach of Conf Messages
- 53. 53 Social Media Goals Focus on building the house not the hammer
- 54. 54 80% of success Getting your org ready It’s not about the tools
- 55. 55 Your customers Don’t care which department you are in
- 56. About pull strategies, opt-in two way conversations Image by Debra Askanase
- 57. Social Tools
- 58. 1. WordPress Conference blog Conference Website WordPress.com - Free WordPress.org - Fee
- 60. 3. Twitter Hashtag for your event
- 61. 4. Twitter List of Speakers
- 62. Tweet regarding list of speakers
- 63. 5. Embed Twitter widget on web, blog
- 64. 6. Onsite on web, blog Tweetup
- 66. 8. Tweetchat.com
- 67. 8. Tweetchat.com
- 68. 68 9. Tweetdeck join social networks?
- 69. 69 join social networks?
- 70. 70 10. Twubs
- 71. 71 11. Hootsuite
- 72. 72 12. wthashtag
- 73. 73 13. Wiffiti
- 76. 16. Animoto.com
- 77. 17. YouTube Conference Page
- 78. 18. Skype
- 79. 19. Flickr Event Page
- 81. 21. LinkedIn Event Facebook Page Facebook Event
- 84. 24. Almost.at Content aggregator
- 85. 85 25. Google & Bing Alerts
- 87. 87 27. Chirpe A2Zshow.com
- 88. Thank You
- 90. Images History
- 91. Larskflem
- 92. Stuck In Customs
- 93. dankos-unlmtd
- 94. Troy Holden
- 96. NuageDeNuit
- 97. an untrained eye
- 98. 3ammo
- 99. josef.stuefer
- 100. KatBPhotography
- 101. ezioman
- 102. BRosen
- 103. X-Ray Delta One
- 104. Kamal H.
- 105. like, totally
- 106. Paolo Margari
- 107. Laughing Squid
- 108. Beer Bergman
- 109. Bobbigmac
- 110. Betchaboy
- 111. Tonivc
- 112. Gulfu
- 113. Lightplay
- 114. ant.photos
- 115. Biscarotte
- 116. See-ming Lee
- 117. Unhindered by Talent
- 118. ansik
- 119. JKonig
- 120. RDECOM
- 121. Pink Sherbet
Editor's Notes
- What is education? Is there a difference between education and information? Or are those words synonymous?