Creating Chemistry with an Online Business Network
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connect.BASF is an internal Enterprise 2.0 platform. It helps BASF employees worldwide to network, share knowledge and collaborate. This presentation was first shown at the DMMK Congress Nov. 2011 and is updated regularly.
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Creating Chemistry with an Online Business Network
- 1. connect.BASF Creating Chemistry with an Online Business Network Dr. Chee Chin Liew, Marlene Wolf Community Management connect.BASF May 2, 2013
- 2. 22 BASF – The Chemical Company Our chemicals are used in almost all industries We combine economical success with social responsibility and environmental protection Sales 2012: €72,129 million EBIT 2012: €6,742 million Employees: 110,782 (December 31, 2012) About 1,070 new patents filed in 2012 6 Verbund sites and about 380 production sites Dr. Chee Chin Liew & Marlene Wolf, BASF SE – connect.BASF: Creating Chemistry with an Online Business Network – May 2, 2013
- 3. 3 We Create Chemistry – Our Strategic Principles We add value as one company. We innovate to make our customers more successful. We drive sustainable solutions. We form the best team. Dr. Chee Chin Liew & Marlene Wolf, BASF SE – connect.BASF: Creating Chemistry with an Online Business Network – May 2, 2013 3
- 4. 4 Overview: BASF Online Communications Internal Online Business Network connect.BASF External Monitoring Corporate Blogs & Widgets Social Media Channels Intranet Internet GuidelinesGovernanceTrainingConsulting News channels “BASF today” Dr. Chee Chin Liew & Marlene Wolf, BASF SE – connect.BASF: Creating Chemistry with an Online Business Network – May 2, 2013
- 5. 55 Goal of connect.BASF: A Fully Connected Organization and Workspace towards a fully connected organization & Workspace From hierarchies and teams Dr. Chee Chin Liew & Marlene Wolf, BASF SE – connect.BASF: Creating Chemistry with an Online Business Network – May 2, 2013
- 6. 6Dr. Chee Chin Liew & Marlene Wolf, BASF SE – connect.BASF: Creating Chemistry with an Online Business Network – May 2, 2013 Building the Network – Enabling Connectedness
- 7. 7 Initial Situation Strategic Guidelines We form the best team Stand-Alone Solutions Forums, blogs, wikis, etc. created limited value Main Goal: Create Value Through Connectedness Objectives Active Use Networking Knowledge sharing Collaboration One Network move stand-alone solutions to one integrated platform Develop Best Practices Increase in efficiency Added value Mission Online Business Network for employees worldwide Dr. Chee Chin Liew & Marlene Wolf, BASF SE – connect.BASF: Creating Chemistry with an Online Business Network – May 2, 2013
- 8. 8 Fosters Connectedness in the Workplace Employees can ... connect.BASF offers ... Network Profiles, Status Updates Contacts, Communities Search, Tags Blogs, Forums, Bookmarks Wikis, Files Activities, Ideation Blogs, Polls Collaborate Share Knowledge Dr. Chee Chin Liew & Marlene Wolf, BASF SE – connect.BASF: Creating Chemistry with an Online Business Network – May 2, 2013
- 9. Resources for Community Management: Global connect.BASF Team Board of Executive Directors IS Governance connect.BASF Management Team Community Manager NA Advocates & Community Builders in connect.BASF IS Service & Support IS Application Owner Owner IT Platform: Information Services Owner Community Management: Communications Global Community & Issue Manager Global Community & Content Manager Community Manager SA Community Manager AP 9Dr. Chee Chin Liew & Marlene Wolf, BASF SE – connect.BASF: Creating Chemistry with an Online Business Network – May 2, 2013
- 10. 10 If We Build It, Will They Come? After the Launch of connect.BASF Dr. Chee Chin Liew & Marlene Wolf, BASF SE – connect.BASF: Creating Chemistry with an Online Business Network – May 2, 2013
- 11. 0 5,000 10,000 15,000 20,000 25,000 30,000 35,000 40,000 M J J A S O N D J F M A M J J A S O N D J F M A M J J A S O N D J F M A Number of Users 2010 2011 Viral Growth and Active Communities 2012 More than 35,000 users Viral growth: 35% join connect.BASF from recommendation Over 3,700 Communities: 65% of the users are members Dr. Chee Chin Liew & Marlene Wolf, BASF SE – connect.BASF: Creating Chemistry with an Online Business Network – May 2, 2013 2013 35,285 11
- 12. 12 Steady Growth: Number of Communities All Communities Open Moderated Restricted Number of Communities Dr. Chee Chin Liew & Marlene Wolf, BASF SE – connect.BASF: Creating Chemistry with an Online Business Network – May 2, 2013 2010 2011 2012 2013 3,740
- 13. 13 Communities in connect.BASF From employees for the organization Experts & Professions (Expertise) From employees for employees Personal Networks (Interest) From the organization for employees Initiatives & organizational units (Engagement) From the organization for the organization Projects & Teams (Practice) Focus: Knowledge sharing Goals: Problem solving, recognition as expert Focus: Networking Goals: Strengthen weak ties, build trust Focus: Collaboration Goals: Business objectives, proces s integration Focus: Internal Communication Goals: Feedback, transpa rency Dr. Chee Chin Liew & Marlene Wolf, BASF SE – connect.BASF: Creating Chemistry with an Online Business Network – May 2, 2013
- 14. 14 Creating Value – Business Benefits of connect.BASF Dr. Chee Chin Liew & Marlene Wolf, BASF SE – connect.BASF: Creating Chemistry with an Online Business Network – May 2, 2013
- 15. 15 Benefits of connect.BASF Boosts efficiency through open communication across the organization Helps employees to find experts faster Increases the value of knowledge through sharing Facilitates online collaboration of teams and communities Reduces e-mails by transferring conversation to a common platform Provides a familiar working environment for Generation Web Dr. Chee Chin Liew & Marlene Wolf, BASF SE – connect.BASF: Creating Chemistry with an Online Business Network – May 2, 2013
- 16. 16 Best Practice Example 1: Engaging Employees in Creating Brochure A new brochure about energy efficiency was planned for and by employees. Communications expert created the community “Energy Efficiency – Take part!” Employees were asked for ideas regarding the brochure concept, topics and layout. All participants took part in a monthly raffle for a personal consultation on how to save energy in their home. Based on the employee input three concepts and layouts were created and put to a vote. Hundreds of users chose the final concept and layout. The community was visited more than 1,800 times. The new brochure raised awareness for energy efficiency and let BASF employees participate in the creative process. Dr. Chee Chin Liew & Marlene Wolf, BASF SE – connect.BASF: Creating Chemistry with an Online Business Network – April 19, 2013
- 17. 17 Best Practice Example 2: User Acceptance Test of New Platform 700 test items + on-the-fly changes 1 month preparation: 25 advocates Coordinate in Blog & Sametime Share test items in a file Determine R&R in a wiki 1 week User Acceptance Test Notify & confirm bugs in Forums Rank & report bugs to IT team Done in short timeframe; helped identify and fix bugs Coordination of 3.0 upgrade with advocates from all regions Dr. Chee Chin Liew & Marlene Wolf, BASF SE – connect.BASF: Creating Chemistry with an Online Business Network – May 2, 2013
- 18. Dr. Chee Chin Liew Global Community Manager BASF SE ZOA/CO, C100 D-67056 Ludwigshafen, Germany Phone: +49 621 60-21360 Fax: +49 621 60-40602 E-mail: chee-chin.liew@basf.com www.basf.com www.slideshare.net/basf Contact Marlene Wolf Global Community Manager BASF SE ZOA/CO, C100 D-67056 Ludwigshafen, Germany Phone: +49 621 60-42718 Fax: +49 621 60-40602 E-mail: marlene.wolf@basf.com
- 19. 19 Dr. Chee Chin Liew & Marlene Wolf, BASF SE – connect.BASF: Creating Chemistry with an Online Business Network – May 2, 2013