Ge Power Haul Comms
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Presentations from the breakfast seminar organised by Munier-BBN, Ad Nova and the International Association of Business Communicators (IABC) France with: Stephane Munier - Director, Munier-BBN Yann Gourvennec - Head of Internet & Digital Media, Orange Business Services Tom Scott - Communications Manager, GE Transportation Xavier Guepet - Head of Multimedia, Veolia Environnement
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Ge Power Haul Comms
- 1. GE Transportation PowerHaul Launch Using social media to go beyond traditional PR in a ‘traditional’ industry environment Tom X. Scott GE Transportation February 18, 2010
- 2. GE Transportation at a glance > Business unit of General Electric (GE) > Established more than 100 years > Global Headquarters: Erie, Pennsylvania, USA > Workforce: approximately 8,000 (65% US, 35% international) > Industries: Rail, Intelligent Control Systems, Mining, Marine, Oil Drilling, Wind > Revenue (2009): approx. $4.0 billion Slide 2 - Tom X. Scott - February 18, 2010
- 3. PowerHaul communication journey • Nov. 2007: Largest locomotive order in Freightliner’s history (press release) • Sept. 2008: PowerHaul engine and locomotive introduction at InnoTrans, Berlin (press conference) • PowerHaul background & messaging: •16-cylinder diesel engine •3,700 GHP •Ecomagination-certified •European Stage IIIa emissions How do you go beyond compliant the traditional vehicles? •Increased fuel-efficiency by ~ 9% •Reduced life-cycle cost Slide 3 - Tom X. Scott - February 18, 2010
- 4. The new frontier of rail Green PowerHaul breaks into the UK and European market place • Coupled Comm with customer (Freightliner UK): targeted media events, digital assets for dedicated Twitter feed, GE YouTube, GE Reports, Rail/Green Blogs, GE Internet/Intranet, European debut at InnoTrans in Berlin 2010 • 360 storytelling: Milestone Comm with key internal/external stakeholders: customers, media, government, analysts, suppliers, strategic partners, rail fans, employees > Highlight trans-Atlantic step-by-step locomotive journey > License PowerHaul design to model locomotive maker…promotional 2010 Slide 4 - Tom X. Scott - February 18,
- 5. Twitter Slide 5 - Tom X. Scott - February 18, 2010
- 6. YouTube Slide 6 - Tom X. Scott - February 18, 2010
- 7. GE Reports Slide 7 - Tom X. Scott - February 18, 2010
- 8. Thank you Muito obrigado - Köszönöm - Kiitos - merci beaucoup - большое спасибо -너를 감사하십시요- saς eυχaριstούµe - bedankt! - ありがとう - Vielen Dank - grazie mille – Dhanyawaad - ¡muchas gracias! - Tusen takk -謝謝您 - Tack så mycket - Tesekkurler -谢谢您 - Thank you – Tak – ﺷـــــــﻜﺮﴽ Slide 8 - Tom X. Scott - February 18, 2010