Marketing: Getting Above Cloud Confusion with a Clear Message of Workload and Trust
•Download as PPTX, PDF•
1 like•378 views
Recommended
More Related Content
Viewers also liked
Viewers also liked (20)
Similar to Marketing: Getting Above Cloud Confusion with a Clear Message of Workload and Trust
Similar to Marketing: Getting Above Cloud Confusion with a Clear Message of Workload and Trust (20)
More from Petr Didenko
More from Petr Didenko (6)
Recently uploaded
Recently uploaded (20)
Marketing: Getting Above Cloud Confusion with a Clear Message of Workload and Trust
- 1. Marketing: Getting above cloud hype and market confusion
- 2. Problems Cloud buzz create confusion Hosters provide different “cloud” services Complex cloud definitions NIST 2-page cloud definition What is shoe? What is cloud? What is sex?
- 3. Opportunity Cloud creates a flow of prospects They want clarity Good cloud message is what we all need as an industry
- 4. Message to a customer 1. Let us serve your workload 2. With appropriate level of trust
- 5. Let us serve your workload Cloud is power on demand All about SLA Fast provisioning Scalability.
- 6. With appropriate level of trust Focus on why customers can trust us Pragmatically remove fear, uncertainty, doubt Promote the idea that trust is what will help cloud to take-off Salesforce.com best practices: Chief Trust Officer Building trust brand – trust.salesforce.com “Success is built on trust”
- 7. Takeaways Two-fold message: workload + trust Technical things are mostly covered Trust is an important part of a message, but often missing