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• Started in 2004
• Open sourced in 2005
• Federated by 2007
• Summer 2010 refactoring
Brief History
Overview
• LAMP
• Shared hosts
• No root access required
Commodity platform
Overview
• Familiar interface
• Adhere to existing social networking paradigms
• Build a foundation for new ideas
Evolutionary approach
Overview
• MVC component-based framework
• Client-side apps planned (that means Farmville, sorry)
• Many hooks and event triggers for extensibility
• REST API for apps and mobile
• Protocol agnostic (uses QuickSocial internally)
More Than An App, A Social
Framework
Overview
• Working now with almost 100 test nodes
• Official beta test site has ~ 400 users
• Federated news feeds
• Sender-Stores mail system
• Remote logins/Identity server
• Groups, photos, journals, 1-click server upgrades,
and more
• Email invite@appleseedproject.org
Available Now
Overview
• The ability to determine and withdraw access
• "There are very few things I don't want anyone to
know, but plenty I don't want everyone to know."
• Identity means, “Are you who you say you are?”
• Identity does not determine Trust
• Categorizing friends allows determining access
based on social relationships
Privacy
Social Theory
• Technology is limited in it's ability to solve social
problems
• Cannot predict when trust will be violated after
access is granted
• Tools can help you determine how to trust, not
who to trust
• Social problems need social solutions
Technology & Privacy
Social Theory
• Current issues are representative of the struggle
between institutions (service providers) and citizens
(users).
• Monopolies don't willingly give up their position
unless forced.
• Competition changes the nature of the institution.
• Without lock-in, service providers cannot ignore
user concerns.
Institutions vs. Citizens
Social Theory
• UI/UX in social applications must be a primary concern.
• The UI acts as a teaching tool.
• The protocol, engine, and architecture are meaningless
to the end user.
• A perfectly secure, encrypted system is useless if
nobody uses it.
• Open Source must be competitive in the user space
the way it has been for server and development tools.
The Importance of UI/UX
Social Theory
• Competition is a multi-billion dollar corporation
that hires the top engineers, marketers,
anthropologists and sociologists.
• Step up our game
• Break out the big guns
• Take it to the next level.
Conclusion
Social Theory

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Appleseed Social Networking

  • 1. • Started in 2004 • Open sourced in 2005 • Federated by 2007 • Summer 2010 refactoring Brief History Overview
  • 2. • LAMP • Shared hosts • No root access required Commodity platform Overview
  • 3. • Familiar interface • Adhere to existing social networking paradigms • Build a foundation for new ideas Evolutionary approach Overview
  • 4. • MVC component-based framework • Client-side apps planned (that means Farmville, sorry) • Many hooks and event triggers for extensibility • REST API for apps and mobile • Protocol agnostic (uses QuickSocial internally) More Than An App, A Social Framework Overview
  • 5. • Working now with almost 100 test nodes • Official beta test site has ~ 400 users • Federated news feeds • Sender-Stores mail system • Remote logins/Identity server • Groups, photos, journals, 1-click server upgrades, and more • Email invite@appleseedproject.org Available Now Overview
  • 6. • The ability to determine and withdraw access • "There are very few things I don't want anyone to know, but plenty I don't want everyone to know." • Identity means, “Are you who you say you are?” • Identity does not determine Trust • Categorizing friends allows determining access based on social relationships Privacy Social Theory
  • 7. • Technology is limited in it's ability to solve social problems • Cannot predict when trust will be violated after access is granted • Tools can help you determine how to trust, not who to trust • Social problems need social solutions Technology & Privacy Social Theory
  • 8. • Current issues are representative of the struggle between institutions (service providers) and citizens (users). • Monopolies don't willingly give up their position unless forced. • Competition changes the nature of the institution. • Without lock-in, service providers cannot ignore user concerns. Institutions vs. Citizens Social Theory
  • 9. • UI/UX in social applications must be a primary concern. • The UI acts as a teaching tool. • The protocol, engine, and architecture are meaningless to the end user. • A perfectly secure, encrypted system is useless if nobody uses it. • Open Source must be competitive in the user space the way it has been for server and development tools. The Importance of UI/UX Social Theory
  • 10. • Competition is a multi-billion dollar corporation that hires the top engineers, marketers, anthropologists and sociologists. • Step up our game • Break out the big guns • Take it to the next level. Conclusion Social Theory

Editor's Notes

  1. Low end as important as the high end
  2. We have to build software that people actively want to use. On a budget of basically nothing, and in our spare time. Squirrelmail isn't enough, we need GMail.