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How To Design An Effective Hybrid Event ff
LESSONS FROM
EVENT CAMP
TWIN CITIES
Photo Courtesy of Noah Wolf Photography
Wednesday, October 27, 2010
What is Event Camp Twin Cities??
Wednesday, October 27, 2010
Minneapolis, MN
Overview
75
Basel, Switzerland
15
Dallas, TX
10
550
Wednesday, October 27, 2010
“Event Camp Twin Cities blew me away. For the first
time ever, this was officially a hybrid event that works. 
It was the whole package. I got way more than I
expected. If I had to pay for it - I would have.”
Wednesday, October 27, 2010
“At 6:00 pm... I realized for the first time
I was alone in my office. 
I looked around and wondered
where the [other] people had gone.”
Wednesday, October 27, 2010
“The best virtual event experience
I have seen to date”
Wednesday, October 27, 2010
General Observations About Bad Hybrid Events?
Wednesday, October 27, 2010
Most Hybrids Are Like Bad Public Access TV
image credit: http://chucksconnections.com
Wednesday, October 27, 2010
You Are Daring Attendees to “Not” Be Distracted
Wednesday, October 27, 2010
Most Hybrid & Virtual Events Lack Collaboration
Photo Courtesy of Noah Wolf Photography
Wednesday, October 27, 2010
#ectc10 wanted to show people a new way forward
Photo Courtesy of Noah Wolf Photography
Wednesday, October 27, 2010
Model Hybrid Experiences After “Live TV” Events1
Wednesday, October 27, 2010
Live TV Events - Incorporate F2F & Remote Audiences
Wednesday, October 27, 2010
Hosts Introduce Audience To The Event
Wednesday, October 27, 2010
Add Context with Sideline Interviews
Wednesday, October 27, 2010
Keep Audience’s Attention with Half-Time Show
Wednesday, October 27, 2010
#ectc10 Built Studio To Mimic Live Events Model
Photo Courtesy of Noah Wolf Photography
Wednesday, October 27, 2010
Developed Three “Behind the Event” Shows
Photo Courtesy of Noah Wolf Photography
Wednesday, October 27, 2010
Our Tech Setup Gave Us Maximum Flexibility
Photo Courtesy of Noah Wolf Photography
Wednesday, October 27, 2010
Direct Two Way Connection with PODS in Basel and Dallas
Photo Courtesy of Noah Wolf Photography
Wednesday, October 27, 2010
Video Player Had Customizable Video / Slides Setup
Wednesday, October 27, 2010
Turn Viewers into Active Participants2
Wednesday, October 27, 2010
Incorporate Input from Remote Locations
Wednesday, October 27, 2010
Remote & F2F Working Together to Build a Document
Photo Courtesy of Noah Wolf Photography
Wednesday, October 27, 2010
Business Games Encouraged Participation
Photo Courtesy of Noah Wolf Photography
Wednesday, October 27, 2010
Integrate Remote Presentations Into Event
Photo Courtesy of Ruud Janssen
Wednesday, October 27, 2010
Integrated Chat, Video, Slides & Program in Single Interface
Wednesday, October 27, 2010
Over 3400 Tweets sent under #ectc10 Hashtag
Photo Courtesy of Noah Wolf Photography
Wednesday, October 27, 2010
Design & Program for Each Audience3
Wednesday, October 27, 2010
Four Agendas One For Each Audience
Wednesday, October 27, 2010
Think Sharable Ideas & Content4
Wednesday, October 27, 2010
Use Blog Content - Interviews, Hot Topics to Draw Attention
Jenise Fryatt
- 15 Pre-Event Blog Posts
- 6 Speaker Interviews
- 8,200 Page Views Before
- 3,850 Week of Event
Samuel J. Smith
Wednesday, October 27, 2010
Send Fact-Based Highlight Tweets
- Sent 265 Fact Based “highlight” Tweets
- Used Eventcamptc ID
- Used a Separate Stream to “highlight”
- Plus, linked into #ectc10 stream
- 100 Retweets of @eventcamptc
Mitchell Beer
Wednesday, October 27, 2010
3400 Tweets on #ectc10 hashtag during event
- 3400 Tweets
- Over 250 Contributors
- Incoming and Outgoing Ideas
- 2nd Only to Vikings on Opening Night
Heidi Thorne Emilie Barta
Wednesday, October 27, 2010
Re-Package Content for Distribution After Event
- Two-Tiered Distribution:
> Summary + Photos + Links
> Full Recap + Photos + VIdeos
- Distribution in 5 Locations
> Engage365
> BizBash Hive
> Event Coup
> Meeting Support Institute
- Over 35,000 Page Views to Date
Mitchell Beer Erica St. AngelChris Uschan
Wednesday, October 27, 2010
Define Roles, Build a Team and Prepare5
Wednesday, October 27, 2010
Remarkable People That Lent A Helping Hand
Wednesday, October 27, 2010
Let’s Answer Some Questions
Photo Courtesy of Noah Wolf Photography
Wednesday, October 27, 2010
More Information6
Wednesday, October 27, 2010
Contact Event Organizers with Questions
Samuel J. Smith
Managing Director, Interactive Meeting Technology, LLC
http://interactivemeetingtechnology.com
sam@samueljsmith.com
Ray Hansen
AppE Productions
raymondhansen@appevision.com
Wednesday, October 27, 2010
More Information on Event Camp Twin Cities & Event Camps
Event Camp Twin Cities
http://eventcamptwincities.com
Event Camp East Coast
http://eventcampeastcoast.com
Event Camp Chicago & Event Camp Headquarters
http://www.eventcamp.org
Wednesday, October 27, 2010

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How to Design An Effective Hybrid Event: Lessons Learned From Event Camp Twin Cities

  • 1. How To Design An Effective Hybrid Event ff LESSONS FROM EVENT CAMP TWIN CITIES Photo Courtesy of Noah Wolf Photography Wednesday, October 27, 2010
  • 2. What is Event Camp Twin Cities?? Wednesday, October 27, 2010
  • 3. Minneapolis, MN Overview 75 Basel, Switzerland 15 Dallas, TX 10 550 Wednesday, October 27, 2010
  • 4. “Event Camp Twin Cities blew me away. For the first time ever, this was officially a hybrid event that works.  It was the whole package. I got way more than I expected. If I had to pay for it - I would have.” Wednesday, October 27, 2010
  • 5. “At 6:00 pm... I realized for the first time I was alone in my office.  I looked around and wondered where the [other] people had gone.” Wednesday, October 27, 2010
  • 6. “The best virtual event experience I have seen to date” Wednesday, October 27, 2010
  • 7. General Observations About Bad Hybrid Events? Wednesday, October 27, 2010
  • 8. Most Hybrids Are Like Bad Public Access TV image credit: http://chucksconnections.com Wednesday, October 27, 2010
  • 9. You Are Daring Attendees to “Not” Be Distracted Wednesday, October 27, 2010
  • 10. Most Hybrid & Virtual Events Lack Collaboration Photo Courtesy of Noah Wolf Photography Wednesday, October 27, 2010
  • 11. #ectc10 wanted to show people a new way forward Photo Courtesy of Noah Wolf Photography Wednesday, October 27, 2010
  • 12. Model Hybrid Experiences After “Live TV” Events1 Wednesday, October 27, 2010
  • 13. Live TV Events - Incorporate F2F & Remote Audiences Wednesday, October 27, 2010
  • 14. Hosts Introduce Audience To The Event Wednesday, October 27, 2010
  • 15. Add Context with Sideline Interviews Wednesday, October 27, 2010
  • 16. Keep Audience’s Attention with Half-Time Show Wednesday, October 27, 2010
  • 17. #ectc10 Built Studio To Mimic Live Events Model Photo Courtesy of Noah Wolf Photography Wednesday, October 27, 2010
  • 18. Developed Three “Behind the Event” Shows Photo Courtesy of Noah Wolf Photography Wednesday, October 27, 2010
  • 19. Our Tech Setup Gave Us Maximum Flexibility Photo Courtesy of Noah Wolf Photography Wednesday, October 27, 2010
  • 20. Direct Two Way Connection with PODS in Basel and Dallas Photo Courtesy of Noah Wolf Photography Wednesday, October 27, 2010
  • 21. Video Player Had Customizable Video / Slides Setup Wednesday, October 27, 2010
  • 22. Turn Viewers into Active Participants2 Wednesday, October 27, 2010
  • 23. Incorporate Input from Remote Locations Wednesday, October 27, 2010
  • 24. Remote & F2F Working Together to Build a Document Photo Courtesy of Noah Wolf Photography Wednesday, October 27, 2010
  • 25. Business Games Encouraged Participation Photo Courtesy of Noah Wolf Photography Wednesday, October 27, 2010
  • 26. Integrate Remote Presentations Into Event Photo Courtesy of Ruud Janssen Wednesday, October 27, 2010
  • 27. Integrated Chat, Video, Slides & Program in Single Interface Wednesday, October 27, 2010
  • 28. Over 3400 Tweets sent under #ectc10 Hashtag Photo Courtesy of Noah Wolf Photography Wednesday, October 27, 2010
  • 29. Design & Program for Each Audience3 Wednesday, October 27, 2010
  • 30. Four Agendas One For Each Audience Wednesday, October 27, 2010
  • 31. Think Sharable Ideas & Content4 Wednesday, October 27, 2010
  • 32. Use Blog Content - Interviews, Hot Topics to Draw Attention Jenise Fryatt - 15 Pre-Event Blog Posts - 6 Speaker Interviews - 8,200 Page Views Before - 3,850 Week of Event Samuel J. Smith Wednesday, October 27, 2010
  • 33. Send Fact-Based Highlight Tweets - Sent 265 Fact Based “highlight” Tweets - Used Eventcamptc ID - Used a Separate Stream to “highlight” - Plus, linked into #ectc10 stream - 100 Retweets of @eventcamptc Mitchell Beer Wednesday, October 27, 2010
  • 34. 3400 Tweets on #ectc10 hashtag during event - 3400 Tweets - Over 250 Contributors - Incoming and Outgoing Ideas - 2nd Only to Vikings on Opening Night Heidi Thorne Emilie Barta Wednesday, October 27, 2010
  • 35. Re-Package Content for Distribution After Event - Two-Tiered Distribution: > Summary + Photos + Links > Full Recap + Photos + VIdeos - Distribution in 5 Locations > Engage365 > BizBash Hive > Event Coup > Meeting Support Institute - Over 35,000 Page Views to Date Mitchell Beer Erica St. AngelChris Uschan Wednesday, October 27, 2010
  • 36. Define Roles, Build a Team and Prepare5 Wednesday, October 27, 2010
  • 37. Remarkable People That Lent A Helping Hand Wednesday, October 27, 2010
  • 38. Let’s Answer Some Questions Photo Courtesy of Noah Wolf Photography Wednesday, October 27, 2010
  • 40. Contact Event Organizers with Questions Samuel J. Smith Managing Director, Interactive Meeting Technology, LLC http://interactivemeetingtechnology.com sam@samueljsmith.com Ray Hansen AppE Productions raymondhansen@appevision.com Wednesday, October 27, 2010
  • 41. More Information on Event Camp Twin Cities & Event Camps Event Camp Twin Cities http://eventcamptwincities.com Event Camp East Coast http://eventcampeastcoast.com Event Camp Chicago & Event Camp Headquarters http://www.eventcamp.org Wednesday, October 27, 2010