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     Disclosure, duplication, or use of the document, or any of its contents, for purposes other than those authorize by Raizlabs without
     the written permission of Raizlabs is prohibited.

     © Raizlabs Corporation 2011. All Rights Reserved.


Wednesday, February 23, 2011
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                                                                                Photo: Telefon AB LM Ericsson



     February 18, 2011         Raizlabs © 2010 • Proprietary and Confidential
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     February 18, 2011             Raizlabs © 2010 • Proprietary and Confidential
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     February 18, 2011         Raizlabs © 2010 • Proprietary and Confidential
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     February 18, 2011         Raizlabs © 2010 • Proprietary and Confidential
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     February 18, 2011         Raizlabs © 2010 • Proprietary and Confidential
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     February 18, 2011         Raizlabs © 2010 • Proprietary and Confidential
                                                                                14

Wednesday, February 23, 2011
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     February 18, 2011         Raizlabs © 2010 • Proprietary and Confidential
                                                                                             15

Wednesday, February 23, 2011
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 • D#"';+)%"'A)"#"&(+B-&'*-&(#    Back                 Title               Done


                                       search

 • D#"';+)%"'3&%")'BA'#$6"'      S
                                  Al Smith
   (+)%"(#                        Ben Smith
                                  Carl Smith
                                  Dave Smith
                                  Eric Smith
                                  Fred Smith
                                  Greg Smith
                                  Hal Smith
                                  Jane Smith
                                 Favorites   Recents   Contacts   Keypad   Voicemail




Wednesday, February 23, 2011
Minimize on-screen
                          elements


                               Quantity, not size



Wednesday, February 23, 2011
Wednesday, February 23, 2011
Make things easy to tap



Wednesday, February 23, 2011
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     February 18, 2011         Raizlabs © 2010 • Proprietary and Confidential
                                                                                21

Wednesday, February 23, 2011
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     February 18, 2011         Raizlabs © 2010 • Proprietary and Confidential
                                                                                22

Wednesday, February 23, 2011
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     February 18, 2011         Raizlabs © 2010 • Proprietary and Confidential


Wednesday, February 23, 2011
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     February 18, 2011         Raizlabs © 2010 • Proprietary and Confidential


Wednesday, February 23, 2011
Wire framing an
                       iPhone Application

                    Also called storyboarding and pencil prototyping




Wednesday, February 23, 2011
Basic List Pattern


      • We use wireframes to             Back                 Title               Done
        tell a story of how the
                                         Al Smith
        interface is used.
                                         Ben Smith
         – Keep it simple                Carl Smith
         – Less is more                  Dave Smith
         – Use established               Eric Smith
            design patterns              Fred Smith
            when possible                Greg Smith
                                         Hal Smith
                                         Jane Smith

                                        Favorites   Recents   Contacts   Keypad   Voicemail




Wednesday, February 23, 2011
Basic List          Secondary Action
            Al Smith                    Al Smith
            Ben Smith                   Ben Smith
            Carl Smith                  Carl Smith
            Dave Smith                  Dave Smith
            Eric Smith                  Eric Smith
            Fred Smith                  Fred Smith
            Greg Smith                  Greg Smith
            Hal Smith                   Hal Smith
            Jane Smith                  Jane Smith

              Alphabetical long lists      Searchable


           Al Smith
           Ben Smith                    Al Smith
           Carl Smith                   Ben Smith
           Dave Smith                   Carl Smith
           Eric Smith                   Dave Smith
           Fred Smith                   Eric Smith
           Greg Smith                   Fred Smith
           Hal Smith                    Greg Smith
           Jane Smith                   Hal Smith
                                        Jane Smith
Wednesday, February 23, 2011
Basic Table Pattern

      •   Tables are grouped into logical
                                                  Back            Settings
          sections
      •   Each table cell is usually one of the   Name                          Required

          following:                              Password                      Required

           –   Text field
           –   Label with details arrow           Status                            Good


           –   Label with status and arrow        Wi-Fi                 Not Connected

           –   Label with toggle                  Sound
      •   Use a short descriptive footer to
                                                   Location
          provide additional help
                                                   Auto-lock
      •   Each grouping is usually connected
          logically                                Advanced Configuration

                                                   Use text descriptions to make the application better




Wednesday, February 23, 2011
Multi-line List Pattern

      •   Use the multi-line pattern to give
                                                Back          Messages                      Done
          users a peek at what may be in the
          details page.                         Al Smith                      10:23pm
                                                This is a short message that I'm writing to tell

      •   This uses up more vertical space so   you that the thing you thought you did was…

                                                Ben Smith                     10:10pm
          don't use it if you expect a lot of   I can't believe you didn't tell me you where
                                                going to be in town. I just talked to Peter…
          scrolling.                            Carl Smith                    9:13pm

      •   Email is a good example where you     Did You get the message about the meeting
                                                Next Wednesday? I think we should take…
          usually read from the top and         Dave Smith                    7:25pm

          decide if you want details.           Hey! Nice presentation. Before we sign the
                                                contract, let’s get a head start on the wire…

                                                Eric Smith                    5:19pm
                                                Should we order some pizzas? There’s a lot to
                                                do before we can ship this app, and we want…

                                                Fred Smith                    5:13pm
                                                I’m the finance minister of a remote island
                                                nation with a proposition for you. Please se…




Wednesday, February 23, 2011
Show
                                                                                                                      Interaction


       Edit               Title                              Edit               Title                            •   The editing pattern
                                                                                                                     allows you to add,
     Al Smith                                                    Al Smith                                            edit and delete
                                                                                                                     items from a list
     Ben Smith                                                   Ben Smith                          Delete
                                                                                                                 •   Consider
     Carl Smith                                                  Carl Smith                                          supporting the
                                                                                                                     swipe delete
     Dave Smith                                                  Dave Smith                                          action
     Eric Smith                                                  Eric Smith
     Fred Smith                                                  Fred Smith
     Greg Smith                                                  Greg Smith
     Hal Smith                                                   Hal Smith
     Jane Smith                                                  Jane Smith
                                                                                                                      Swipe to delete gesture

    Favorites   Recents   Contacts   Keypad   Voicemail   Favorites   Recents   Contacts   Keypad    Voicemail




Wednesday, February 23, 2011
Landscape Example

                               Al Smith
                               Ben Smith
                               Carl Smith
                               Dave Smith




     •    For certain applications landscape may make sense
     •    In this view the keyboard takes almost 50% of the space when
          shown




Wednesday, February 23, 2011
Are you sure?

      •   Simple modal UI to make decisions
      •   Located near the thumb area, easy
          to tap.                             Al Smith                      10:23pm
                                              This is a short message that I'm writing to tell
                                              you that the thing you thought you did was…
      •   Quickly present a couple choices    Ben Smith                       10:10pm
                                              I can't believe you didn't tell me you where
                                              going to be in town. I just talked to Peter…




                                                Are you sure you want to delete?


                                                                 Delete


                                                                Archive


                                                                 Cancel




Wednesday, February 23, 2011
Progress Indicators


        •   There are three types of progress
                                                            Title
            commonly used.
             – Title bar or tool bar spinner such as
               in email. You can keep working.
             – Heads up display spinner. You have
               to wait and we don't know how long.
             – Panel progress. You have to wait
               but we can tell you how far along
               we are.




                                                       Downloading 2 of 4




Wednesday, February 23, 2011
-)"'8$)"*)+0"#'Y&;$&"
    Free version: bit.ly/WireframeFree
    Pro version coming soon bit.ly/WireframePro




Wednesday, February 23, 2011
Mobile Web




Wednesday, February 23, 2011
Wednesday, February 23, 2011
Wednesday, February 23, 2011
Wednesday, February 23, 2011
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     February 18, 2011         Raizlabs © 2010 • Proprietary and Confidential
                                                                                39

Wednesday, February 23, 2011
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     February 18, 2011         Raizlabs © 2010 • Proprietary and Confidential
                                                                                40

Wednesday, February 23, 2011
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     February 18, 2011         Raizlabs © 2010 • Proprietary and Confidential
                                                                                41

Wednesday, February 23, 2011
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     February 18, 2011         Raizlabs © 2010 • Proprietary and Confidential
                                                                                42

Wednesday, February 23, 2011
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     February 18, 2011         Raizlabs © 2010 • Proprietary and Confidential
                                                                                43

Wednesday, February 23, 2011
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     February 18, 2011         Raizlabs © 2010 • Proprietary and Confidential
                                                                                44

Wednesday, February 23, 2011
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     February 18, 2011         Raizlabs © 2010 • Proprietary and Confidential
                                                                                46

Wednesday, February 23, 2011
Thank You
              Gregory Raiz
           graiz@raizlabs.com



            Follow me @graiz




Wednesday, February 23, 2011
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     February 18, 2011               Raizlabs © 2010 • Proprietary and Confidential
                                                                                      47

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     February 18, 2011         Raizlabs © 2010 • Proprietary and Confidential
                                                                                48

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     February 18, 2011          Raizlabs © 2010 • Proprietary and Confidential
                                                                                 49

Wednesday, February 23, 2011

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Mobile app wireframes

  • 1. !"#$%&$&%'$&(")*+,"#' *-)'(./01#'+&2'3&%")# 4)"%'5+$6'''7%)+$6 Disclosure, duplication, or use of the document, or any of its contents, for purposes other than those authorize by Raizlabs without the written permission of Raizlabs is prohibited. © Raizlabs Corporation 2011. All Rights Reserved. Wednesday, February 23, 2011
  • 2. 8"9:"',-0"'+';-&%'<+= Photo: Telefon AB LM Ericsson February 18, 2011 Raizlabs © 2010 • Proprietary and Confidential 2 Wednesday, February 23, 2011
  • 3. >+&2'.";2'$&(")*+,"# February 18, 2011 Raizlabs © 2010 • Proprietary and Confidential 3 Wednesday, February 23, 2011
  • 4. ?';-('.+#',.+&%"2 ./%0#),,-- !"#$%!&''()*+,- 012/3&),45)6&3 February 18, 2011 Raizlabs © 2010 • Proprietary and Confidential 4 Wednesday, February 23, 2011
  • 5. 8.+(9#'&"<@ • 8"9)"'0-)"',-&&",("2 – 8"'+;<+=#'.+:"'$&(")&"( • ?2+AB:"'C,)""& – D#"'":")='A$E"; • F-,+B-& – 4GCH'I-0A+## • J&2K/#")'+AA# – L-&K(",.&$,+;'/#")#'+)"'$&#(+;;$&%'+AA# February 18, 2011 Raizlabs © 2010 • Proprietary and Confidential 5 Wednesday, February 23, 2011
  • 6. !"#$%&$&%'*-)'0-1$;" MN G.=#$,+;'' ON P=A$&%'+&2'P+AA$&% QN 5"+2$&%'I-&("&( RN F-,+B-& SN I-&("E( February 18, 2011 Raizlabs © 2010 • Proprietary and Confidential 6 Wednesday, February 23, 2011
  • 7. MN'G.=#$,+; February 18, 2011 Raizlabs © 2010 • Proprietary and Confidential 7 Wednesday, February 23, 2011
  • 8. ON'T&A/('I-&#$2")+B-&# 73&)8#39):'&& ./)8#394):'&& February 18, 2011 Raizlabs © 2010 • Proprietary and Confidential 8 Wednesday, February 23, 2011
  • 9. QN'5"+2$&%'I-&#$2")+B-&# February 18, 2011 U&-<'+&=-&"';$V"'(.$#@ Raizlabs © 2010 • Proprietary and Confidential 9 Wednesday, February 23, 2011
  • 10. RN'F-,+B-&'F-,+B-&'F-,+B-& • ?,B-&+1;"'G)-E$0$(= • !"#$%&$&%'*-)'#-0"-&"'<.-9#'&-(' $&'*)-&('-*'(."$)'2"#V' February 18, 2011 Raizlabs © 2010 • Proprietary and Confidential 10 Wednesday, February 23, 2011
  • 11. !"#$%&'*-)';-,+B-& • >-0" • 8-)V • I+)WX/#WC/1<+= • 8+;V$&% • 5"#(+/)+&( • C.-AA$&% • C,.--; • X+(.)--0 February 18, 2011 Raizlabs © 2010 • Proprietary and Confidential 11 Wednesday, February 23, 2011
  • 13. SN'Y1Z",('I-&("E( February 18, 2011 Raizlabs © 2010 • Proprietary and Confidential 13 Wednesday, February 23, 2011
  • 14. P."'A.-&"'$#'&-('+'GI !"#$%&'A+[")&#' (.+('<-)V'-&'+'GI' 0+='&-('<-)V'-&'+' (-/,.'A.-&"' February 18, 2011 Raizlabs © 2010 • Proprietary and Confidential 14 Wednesday, February 23, 2011
  • 15. -1$;"':#N'!"#V(-A +)#,-" !"#$%"&'()* MRKM]A('*-&(#'(=A$,+; M_KMOA('*-&(#'(=A$,+; F+)%"'.$('(+)%"(#'^_KM__AE >$('(+)%"(#'M^KQOAE'#b/+)" YAB0$6"'*-)'^R_E`^_ YAB0$6"'M_OREc^] ?,B-&#a ?,B-&#a P+A I;$,V P+A'>-;2 5$%.('I;$,V C<$A" !-/1;"'I;$,V G$&,. I;$,V'!)+% 5-(+(" C.+V" February 18, 2011 Raizlabs © 2010 • Proprietary and Confidential 15 Wednesday, February 23, 2011
  • 16. d$#/+;'!"#$%& • D#"';+)%"'A)"#"&(+B-&'*-&(# Back Title Done search • D#"';+)%"'3&%")'BA'#$6"' S Al Smith (+)%"(# Ben Smith Carl Smith Dave Smith Eric Smith Fred Smith Greg Smith Hal Smith Jane Smith Favorites Recents Contacts Keypad Voicemail Wednesday, February 23, 2011
  • 17. Minimize on-screen elements Quantity, not size Wednesday, February 23, 2011
  • 19. Make things easy to tap Wednesday, February 23, 2011
  • 21. I-00-&'I-&()-;# • X/[-& • C;$2") • G$,V")WCA$&&") • P+1# • L+:$%+B-& • ./0,&(&/. February 18, 2011 Raizlabs © 2010 • Proprietary and Confidential 21 Wednesday, February 23, 2011
  • 22. F$#(#'+&2'L+:$%+B-& February 18, 2011 Raizlabs © 2010 • Proprietary and Confidential 22 Wednesday, February 23, 2011
  • 23. M'#,)""&'M'(+#V February 18, 2011 Raizlabs © 2010 • Proprietary and Confidential Wednesday, February 23, 2011
  • 24. e"#f'X/('/#")#'2-&9('<+&('(-'2$% February 18, 2011 Raizlabs © 2010 • Proprietary and Confidential Wednesday, February 23, 2011
  • 25. Wire framing an iPhone Application Also called storyboarding and pencil prototyping Wednesday, February 23, 2011
  • 26. Basic List Pattern • We use wireframes to Back Title Done tell a story of how the Al Smith interface is used. Ben Smith – Keep it simple Carl Smith – Less is more Dave Smith – Use established Eric Smith design patterns Fred Smith when possible Greg Smith Hal Smith Jane Smith Favorites Recents Contacts Keypad Voicemail Wednesday, February 23, 2011
  • 27. Basic List Secondary Action Al Smith Al Smith Ben Smith Ben Smith Carl Smith Carl Smith Dave Smith Dave Smith Eric Smith Eric Smith Fred Smith Fred Smith Greg Smith Greg Smith Hal Smith Hal Smith Jane Smith Jane Smith Alphabetical long lists Searchable Al Smith Ben Smith Al Smith Carl Smith Ben Smith Dave Smith Carl Smith Eric Smith Dave Smith Fred Smith Eric Smith Greg Smith Fred Smith Hal Smith Greg Smith Jane Smith Hal Smith Jane Smith Wednesday, February 23, 2011
  • 28. Basic Table Pattern • Tables are grouped into logical Back Settings sections • Each table cell is usually one of the Name Required following: Password Required – Text field – Label with details arrow Status Good – Label with status and arrow Wi-Fi Not Connected – Label with toggle Sound • Use a short descriptive footer to Location provide additional help Auto-lock • Each grouping is usually connected logically Advanced Configuration Use text descriptions to make the application better Wednesday, February 23, 2011
  • 29. Multi-line List Pattern • Use the multi-line pattern to give Back Messages Done users a peek at what may be in the details page. Al Smith 10:23pm This is a short message that I'm writing to tell • This uses up more vertical space so you that the thing you thought you did was… Ben Smith 10:10pm don't use it if you expect a lot of I can't believe you didn't tell me you where going to be in town. I just talked to Peter… scrolling. Carl Smith 9:13pm • Email is a good example where you Did You get the message about the meeting Next Wednesday? I think we should take… usually read from the top and Dave Smith 7:25pm decide if you want details. Hey! Nice presentation. Before we sign the contract, let’s get a head start on the wire… Eric Smith 5:19pm Should we order some pizzas? There’s a lot to do before we can ship this app, and we want… Fred Smith 5:13pm I’m the finance minister of a remote island nation with a proposition for you. Please se… Wednesday, February 23, 2011
  • 30. Show Interaction Edit Title Edit Title • The editing pattern allows you to add, Al Smith Al Smith edit and delete items from a list Ben Smith Ben Smith Delete • Consider Carl Smith Carl Smith supporting the swipe delete Dave Smith Dave Smith action Eric Smith Eric Smith Fred Smith Fred Smith Greg Smith Greg Smith Hal Smith Hal Smith Jane Smith Jane Smith Swipe to delete gesture Favorites Recents Contacts Keypad Voicemail Favorites Recents Contacts Keypad Voicemail Wednesday, February 23, 2011
  • 31. Landscape Example Al Smith Ben Smith Carl Smith Dave Smith • For certain applications landscape may make sense • In this view the keyboard takes almost 50% of the space when shown Wednesday, February 23, 2011
  • 32. Are you sure? • Simple modal UI to make decisions • Located near the thumb area, easy to tap. Al Smith 10:23pm This is a short message that I'm writing to tell you that the thing you thought you did was… • Quickly present a couple choices Ben Smith 10:10pm I can't believe you didn't tell me you where going to be in town. I just talked to Peter… Are you sure you want to delete? Delete Archive Cancel Wednesday, February 23, 2011
  • 33. Progress Indicators • There are three types of progress Title commonly used. – Title bar or tool bar spinner such as in email. You can keep working. – Heads up display spinner. You have to wait and we don't know how long. – Panel progress. You have to wait but we can tell you how far along we are. Downloading 2 of 4 Wednesday, February 23, 2011
  • 34. -)"'8$)"*)+0"#'Y&;$&" Free version: bit.ly/WireframeFree Pro version coming soon bit.ly/WireframePro Wednesday, February 23, 2011
  • 39. -1$;"'8"1'X+#$,# • I+&9('A$&,.W6--0'<$(.'-&"'.+&2 • !"(",('0-1$;"'1)-<#")# • T*'=-/'.+:"'(."',-&("&('(."'.+)2'A+)('$#'2-&" February 18, 2011 Raizlabs © 2010 • Proprietary and Confidential 39 Wednesday, February 23, 2011
  • 40. JEA",('(."'/&"EA",("2 • L-'&"(<-)V • P-/,.'$#'&-('(."'#+0"'+#'I;$,V • I+;;#'+&2'P"E('0"##+%"# • 5"%$-&'!$g")"&,"# February 18, 2011 Raizlabs © 2010 • Proprietary and Confidential 40 Wednesday, February 23, 2011
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  • 44. iI-g""'C.-A9'/#+1$;$(= • D#+1$;$(='-/('$&'(."')"+;'<-);2 • C.-/;2")'#/)3&% • 5",)/$(H'$&#(+;;H'-1#"):"'-:")',-g"" • h+#('$(")+B-&' February 18, 2011 Raizlabs © 2010 • Proprietary and Confidential 44 Wednesday, February 23, 2011
  • 45. C;$2"#'&-(',/j&%'$(@ T*'=-/'0$##"2'(."' A)"#"&(+B-&'+&2'<-/;2' ;$V"'(-'.$)"'5+$6;+1#'(-' %$:"'(.$#'(+;V'A;"+#"' ,-&(+,('/#N %)+$67)+$6;+1#N,-0 February 18, 2011 Raizlabs © 2010 • Proprietary and Confidential 46 Wednesday, February 23, 2011
  • 46. Thank You Gregory Raiz graiz@raizlabs.com Follow me @graiz Wednesday, February 23, 2011
  • 47. ?1-/('5+$6;+1# • X+#"2'$&'X-#(-& • ?'%)-<$&%'("+0'-*'M_'2":";-A")#'W'2"#$%&# • !":";-A"2'-:")'R_'0-1$;"'+AA;$,+B-&# – Q_'$G.-&"'?AA;$,+B-&# – S'?&2)-$2'?AA;$,+B-&# – S'$G+2'?AA;$,+B-&# – G;/#'0+&='A)-(-(=A"# • !$:")#"'"EA")$"&,"'$&'0/;BA;"'*+,"(#'-*'0-1$;"' #()+("%='2"#$%&'+&2'2":";-A0"&('N February 18, 2011 Raizlabs © 2010 • Proprietary and Confidential 47 Wednesday, February 23, 2011
  • 48. 5+$6;+1#'!-0+$&'JEA")$"&," • +AA$&%'(",.&-;-%= • C-,$+;'&"(<-)V$&%'(--;# • ?/2$-'+AA;$,+B-&# • JK,-00")," • 4JYK;-,+B-&'()+,V$&% • h$";2'2+(+',-;;",B-&'+&2',+;,/;+B-& • +%+6$&"'+&2'1--V',-&("&('A)"#"&(+B-& • ?AA;$,+B-&'2"A;-=0"&( • J&(")A)$#"'+AA# February 18, 2011 Raizlabs © 2010 • Proprietary and Confidential 48 Wednesday, February 23, 2011
  • 49. /;BA;"'G;+k-)0# • JEA")B#"'$&';"+2$&%'0-1$;"' A;+k-)0#a – ?&2)-$2 – $G.-&"W$G+2 • ?AA',)"+B-&'(+)%"B&%' 0/;BA;"'A;+k-)0# – I-00-&'<"1'?GT#'(-'B"' 0-1$;"'+AA#'(-%"(.") • F"+)&'0-)"'+('5+$6;+1#N,-0 February 18, 2011 Raizlabs © 2010 • Proprietary and Confidential 49 Wednesday, February 23, 2011