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1
    Liberating Social data for Products/Services Research
31.78
    The King's Speech


                                                      17.18
           Black Swan


                                                      17.09
    The Social Network


                                          8.58
             True Grit


                                   7.09
             Inception




                               Social Nuggets Index

2                        www.socialnuggets.net
45.21
      James Franco


                                                20.12
         Colin Firth


                             5.82
        Jeff Bridges


                           5.00
    Jesse Eisenberg



     Javier Bardem        3.11




                                 Social Nuggets Index

3                      www.socialnuggets.net
42.72
      Natalie Portman


                                                        21.00
      Annette Bening



     Michelle Williams               6.07



                                     6.00
       Nicole Kidman


                              4.44
    Jennifer Lawrence



                                 Social Nuggets Index

4                        www.socialnuggets.net
41.78
               David Fincher


                                                       21.00
            Darren Aronofsky


                                               15.00
    Joel Coen and Ethan Coen


                                              14.00
                Tom Hooper


                                 3.00
             David O Russell




                               Social Nuggets Index

5                      www.socialnuggets.net
51.73
    Christian Bale


                                         19.55
    Geoffrey Rush


                              8.00
      Mark Ruffalo


                         6.00
    Jeremy Renner


                       3.57
     John Hawkes




                                Social Nuggets Index

6                    www.socialnuggets.net
Hailee Steinfeld                            80.40



                               6.61
    Helena Bonham Carter


                             4.00
             Amy Adams


                             3.10
             Melissa Leo


                              1.56
            Jacki Weaver



                               Social Nuggets Index

7                       www.socialnuggets.net
59.17
          Toy Story 3




    How to Train Your              10.00
        Dragon




                           2.00
       The Illusionist




                              Social Nuggets Index

8                        www.socialnuggets.net
37.07
    Exit through the Gift Shop



                   Inside Job            4.00




                     Gasland           3.67



                                      2.35
                    Restrepo


                                      2.00
                  Waste Land




                                 Social Nuggets Index

9                       www.socialnuggets.net
Biutiful                                          43.55




                                                                    25.00
                        Incendies


                                                            13.13
                        Dogtooth


                                                     8.00
     Outside the Law (Hors-la-loi)



                                              5.00
                In a Better World



                                     Social Nuggets Index

10                         www.socialnuggets.net
How was this report created
     Why did we create this forecast?
     Since we provide deep social media analytics, this was a fun project done by few of our
     employees and then we decided to share this data with the world

     Steps to creating this Forecast
     Academy Awards 2011 Prediction was created using Serendio’s Customer Experience/Listening
     Analytics system. Our process involves the following key steps:

     •  Identifying relevant sources – A limited subset of data was used with Facebook & Twitter as prime
     sources
     •  Filtering data for relevancy – Our advanced filtering mechanism removes spam and unrelated data.
     •  Taxonomy Development – We then define the relevant categories, topics, individual sentiments,
     product attributes and semantic relationship between key terms
     •  Data Analysis – Based on the above, Serendio natural language processing engines crunch through
     this sea of unstructured data and provide a structured information output
     •  Social Nuggets Index – Net Perception Score * Share of Voice

     Next Steps/Get in touch with us
     If you are looking to analyze social media conversation to not just monitor your and competitive brands
     but also understand deep level products and services sentiments, please contact us at
     socialnuggets@serendio.com



11

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Serendio academy awards predictions derived from social media as of -10 am edt feb26-2011

  • 1. 1 Liberating Social data for Products/Services Research
  • 2. 31.78 The King's Speech 17.18 Black Swan 17.09 The Social Network 8.58 True Grit 7.09 Inception Social Nuggets Index 2 www.socialnuggets.net
  • 3. 45.21 James Franco 20.12 Colin Firth 5.82 Jeff Bridges 5.00 Jesse Eisenberg Javier Bardem 3.11 Social Nuggets Index 3 www.socialnuggets.net
  • 4. 42.72 Natalie Portman 21.00 Annette Bening Michelle Williams 6.07 6.00 Nicole Kidman 4.44 Jennifer Lawrence Social Nuggets Index 4 www.socialnuggets.net
  • 5. 41.78 David Fincher 21.00 Darren Aronofsky 15.00 Joel Coen and Ethan Coen 14.00 Tom Hooper 3.00 David O Russell Social Nuggets Index 5 www.socialnuggets.net
  • 6. 51.73 Christian Bale 19.55 Geoffrey Rush 8.00 Mark Ruffalo 6.00 Jeremy Renner 3.57 John Hawkes Social Nuggets Index 6 www.socialnuggets.net
  • 7. Hailee Steinfeld 80.40 6.61 Helena Bonham Carter 4.00 Amy Adams 3.10 Melissa Leo 1.56 Jacki Weaver Social Nuggets Index 7 www.socialnuggets.net
  • 8. 59.17 Toy Story 3 How to Train Your 10.00 Dragon 2.00 The Illusionist Social Nuggets Index 8 www.socialnuggets.net
  • 9. 37.07 Exit through the Gift Shop Inside Job 4.00 Gasland 3.67 2.35 Restrepo 2.00 Waste Land Social Nuggets Index 9 www.socialnuggets.net
  • 10. Biutiful 43.55 25.00 Incendies 13.13 Dogtooth 8.00 Outside the Law (Hors-la-loi) 5.00 In a Better World Social Nuggets Index 10 www.socialnuggets.net
  • 11. How was this report created Why did we create this forecast? Since we provide deep social media analytics, this was a fun project done by few of our employees and then we decided to share this data with the world Steps to creating this Forecast Academy Awards 2011 Prediction was created using Serendio’s Customer Experience/Listening Analytics system. Our process involves the following key steps: •  Identifying relevant sources – A limited subset of data was used with Facebook & Twitter as prime sources •  Filtering data for relevancy – Our advanced filtering mechanism removes spam and unrelated data. •  Taxonomy Development – We then define the relevant categories, topics, individual sentiments, product attributes and semantic relationship between key terms •  Data Analysis – Based on the above, Serendio natural language processing engines crunch through this sea of unstructured data and provide a structured information output •  Social Nuggets Index – Net Perception Score * Share of Voice Next Steps/Get in touch with us If you are looking to analyze social media conversation to not just monitor your and competitive brands but also understand deep level products and services sentiments, please contact us at socialnuggets@serendio.com 11