Leveraging Social Media for Brand Awareness and Search Visibility
•Download as PPTX, PDF•
0 likes•588 views
AspDotNetStorefront Webinar April 7th, 2011
Recommended
Recommended
More Related Content
What's hot
What's hot (17)
Viewers also liked
Viewers also liked (8)
Similar to Leveraging Social Media for Brand Awareness and Search Visibility
Similar to Leveraging Social Media for Brand Awareness and Search Visibility (20)
More from AspDotNetStorefront
More from AspDotNetStorefront (10)
Leveraging Social Media for Brand Awareness and Search Visibility
- 1. Social Sells and HOW!?Leveraging the Uniqueness of Social Media Part of the BĒM Group Social Media Marketing Series Presented by Kim E. Williams, Client Service Manager @WilliamsKim
- 2. Social Sells and HOW!?Leveraging the Uniqueness of Social Media Agenda Overview of Digital Marketing Landscape Role of Social Media Uniqueness of Social Media How it can work for you - kinda
- 3. Overview Social Marketing Paid Advertising Email Campaigns Mobile Strategy Search Optimization Google Analytics Great Website Solid Hosting
- 4. Overview Social Media Marketing
- 5. Digital gains larger portion of marketing budget Traditional budgets shrink Overview
- 7. Role of Social Social media is about creating an environment where advocates for your brand can easily congregate and promote your brand.
- 8. Role of Social Understanding & embracing social network marketing is mission critical.
- 9. Understanding & embracing social network marketing PROPERLY is mission critical. Uniqueness of Social
- 10. Understanding & embracing social network marketing PROPERLY is mission critical. Social Works!? DO’s – Branding, Search Optimization DON’Ts – Leads, Sales
- 11. Understanding & embracing social network marketing PROPERLY is mission critical. Social Works!? Top 100 Social Media successes based on Reputation – via www.SocialMedia.Alterian.com SM2.
- 12. Social Reputation – What? Reach Engagement Social Media is the child of Traditional Marketing. We do well to remember the heritage as well as the differences. Sentiment Affect
- 13. Social Reputation – What? Reach Subscribers, Fans, Connections and Followers…
- 14. Social Reputation – What? Engagement Quantity of reaction to Reach…
- 15. Social Reputation – What? Quality of reaction to Reach… Sentiment
- 16. Social Reputation – What? Value of reaction to Reach… Brand Awareness? Search Results? Affect
- 17. Social Reputation – What? Retention
- 18. How? Tool Up…
- 19. Social Metrics - Tools Social Labs
- 20. Social Metrics - Tools HootSuite
- 21. Social Metrics - Tools www.Google.com/alerts
- 22. Sample Google Alert Comes to your inbox at frequency you choose. News alerts, blog posts, etc. Make note of the sentiment of each alert.
- 23. Social Metrics - Tools Technorati.com
- 26. Social Metrics - Tools
- 27. Social Metrics - Tools
- 28. Social Metrics - Tools
- 29. Social Metrics - Tools
- 30. Social Metrics - Tools Google Analytics
- 31. Social Metrics - Tools Google Analytics
- 32. Social Metrics - Measure Create your Social Marketing Dashboard
- 33. Social Dashboard Goal target date Current Channel Goal You should have a dashboard for your other marketing channels too.
- 34. Social Sells and HOW!?Leveraging the Uniqueness of Social Media Conclusions Social Media is one tool to market ecommerce online Social Media is an effective tool to increase Search visibility and Brand awareness Search and Brand sells – thus does Social Media Start, Measure and Adjust
- 35. The End
- 36. Stay Connected Blog www.BEMgroupinc.com @WilliamsKim Facebook