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How Corporations Relate to the Social Consumer,[object Object],What the Model Looks Like Now and How it Needs to Evolve,[object Object]
Traditional Corporation Relating to a Customer,[object Object],customer,[object Object]
Corporation Relating to the Social Consumer,[object Object]
The Discover,[object Object],Determine your brand purpose based on positioning and architecture  - what you say about your brand,[object Object],Engage in active listeningto discover what consumers are saying and how they feel about your brand,[object Object],Use social media to connect with consumers and close the gap between marketing and reality,[object Object],The gap and what needs to happen to close the gap should determine which internal team leads social media ,[object Object]
The Evolution,[object Object],Phase 1 is about using social media to close the gap and fix what is broken about your brand,[object Object],Phase 2 is devoted to provingto the social consumer that you were listeningand that you have been improving,[object Object],Phase 3 is exploringand experimentingwith ways to weave social into the DNA of your organization,[object Object],Phase 4is tying virtual and real life across all customer touch points, building and strengthening connectionsand driving behavior,[object Object]
The End,[object Object],Read more at my blog www.sociallysavvyone.com,[object Object],Who Owns Social : 4 Questions to Answer Before You Decide,[object Object],The Author,[object Object],Jennifer Polk,[object Object],Twitter: @jenpolk1,[object Object]

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How Corporations Relate to the Social Consumer

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