31. The trend of real time sharing
by using social media in Japan
Tomomi Mitusishi
Graduated school of Library, Information and Media
studies,
University of Tsukuba,
Atsuyuki Morishima laboratory
33. 1. The trend of real time sharing
2. The feature of the shared contents -
“Dadamore”
3. Sharing of reading experiences of E-books
photo by daniel_iversen published under the CC BY
http://www.flickr.com/photos/29148810@N05/5440728466/
42. The trend of real time sharing
• In 2011, “twitter” overtook “mixi” in the number of
users.
– mixi is the most famous Social Networking
Service (SNS) in Japan
• mixi was released in 2004.
• Users of mixi keep diary and leave comments on their
friend’s diary.
– is a microblogging service, enabling its
users to send and read messages called tweets.
• Tweets are text-based posts of up to 140 characters.
• A lot of people share their “now” by using
social media.
45. The features of shared contents
• You can easily broadcast video live to the
world by using “Ustream” or “Nico Nico
Live”.
• In Japan, many kinds of video live is
broadcast every day.
– Academic conferences
– Study meeting
– Budget-screening sessions（事業仕分け）
– All day of Baseball Camps
– “Sumo” practice
50. Foresight of E-book reading service
• Existing reading support web service in
Japan
• These services only help users share their book reports
after reading.
• In the near future, more services are
expected to be available that also help
readers of E-books share their reading
experiences themselves.
63. In Workshop
• = “Share Reading” (In Japan)
• “Exciting to share the experience
of reading with total strangers.”
• But
“Discouraging when no one
responds to my tweet.”
64. For Education
• For Teenagers
Social reading is not good for them.
• For College and University students
Social Reading has many possibilities for
higher education.
One of such possibilities is the use of social
reading in reading clubs.
• So we held a reading club of “Book Busines
2.0” using social reading.
65.
66. Possibilities of Social Reading for
Reading Club
• Advantages
You don’t have to mind:
–Time
–Place
→ Easier to join the reading club
67. Two features
• Possibilities in terms of space
–Physical and psychological
distances
→ Global Communication
• Possibilities in terms of time
–Synchronous and asynchronous
reading
68. Conclusion
• Japanese e-books, social media and
social reading are progressing differently
from America.
• Circumstances around books change and
influence our ways of communication.
