The SEO Dilemma - Searchfest Keynote - Wil Reynolds
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My keynote presentation at searchfest 2012, covers the issue between what works in SEO and what Google tells us works.
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The SEO Dilemma - Searchfest Keynote - Wil Reynolds
- 1. The SEO dilemma Wil Reynolds - @wilreynolds @wilreynolds 1
- 3. The SEO dilemma What Google says will work What ACTUALLY works @wilreynolds 3
- 4. Gets more complicated @wilreynolds 4
- 5. Food on the table Expectations Goals What Google says will work What ACTUALLY works 5
- 7. NOT 1 quality link here! RISKY @wilreynolds 7
- 8. WORKS @wilreynolds 8
- 9. Crossing the SEO chasm @wilreynolds 9
- 10. ASSETS FAKE SOCIAL VOTES INBOUND MARKETING ARTICLE DIRECTORIES RELATIONSHIPS HACKED SITES COMMUNITY DIRECTORIES HOLY GRAIL CRAPOLA @wilreynolds 10
- 11. BOSSES, No more!!! @wilreynolds 11
- 12. THIS @wilreynolds 12
- 13. BREEDS @wilreynolds 13
- 14. CRAPOLA @wilreynolds 14
- 15. BREEDS @wilreynolds 15
- 16. RISK @wilreynolds 16
- 17. #WWMCD? @wilreynolds 17
- 18. TODAY we commit to building the bridge @wilreynolds 18
- 19. Building The Bridge - Infographics @wilreynolds 19
- 20. Why I still LOVE infographics @wilreynolds 20
- 21. Begins with a human condition @wilreynolds 21
- 22. @wilreynolds 22
- 23. @wilreynolds 23
- 24. EASY! @wilreynolds 24
- 25. Remember these? @wilreynolds 25
- 26. Hey, did you know… @wilreynolds 26
- 27. Learn something new move on @wilreynolds 27
- 28. Infographic Mob @wilreynolds 28
- 29. Is this “Crap” @wilreynolds 29
- 30. Why/Why not? @wilreynolds 30
- 31. Mismatch @wilreynolds 31
- 32. With a little work, we can make this more valuable @wilreynolds 32
- 33. @ethanlyon @wilreynolds 33
- 34. @wilreynolds 34
- 35. What do you expect to SEE?? 35
- 36. 5000 Words 36
- 37. Fails the “did you know” test @wilreynolds 37
- 38. Assets in PPC Early Funnel @wilreynolds 38
- 39. PPC has understood that for years @wilreynolds 39
- 40. Economics of payday lending @wilreynolds 40
- 41. Agency Challenge understand the depth of your client’s business @wilreynolds 41
- 42. Client Challenge Is your agency asking you questions? @wilreynolds 42
- 43. Few questions = RISKY @wilreynolds 43
- 44. Infographics = Cliffs Notes @wilreynolds 44
- 45. Cliffs Notes 2.0 @wilreynolds 45
- 46. @wilreynolds 46
- 47. @wilreynolds 47
- 48. Building the bridge – Asset building @wilreynolds 48
- 50. I wanted a fitted hat… @wilreynolds 50
- 51. @wilreynolds 51
- 52. @wilreynolds 52
- 53. Low links & page metrics @wilreynolds 53
- 54. Where is that cool sizer resource? @wilreynolds 54
- 55. Maybe it has no links? @wilreynolds 55
- 56. @wilreynolds 56
- 57. Has links PDF No Copy @wilreynolds 57
- 58. Make all of us sad @wilreynolds 58
- 59. Outcome of under optimized assets… @wilreynolds 59
- 60. @wilreynolds 60
- 62. @wilreynolds 62
- 63. Have a large client? Look for assets @wilreynolds 63
- 64. Building your bridge – Leverage community @wilreynolds 64
- 66. @wilreynolds 66
- 67. Recent Tweeters Only @wilreynolds 67
- 68. Writers @wilreynolds 68
- 69. OUTCOME @wilreynolds 69
- 70. TechCrunch @wilreynolds 70
- 71. RWW @wilreynolds 71
- 72. Seen as a “brand” 500k links | DA 93 Influential writers @wilreynolds 72
- 73. Seen as a “brand” Wanna link? 500k links | DA 93 I thought so Influential writers @wilreynolds 73
- 75. Don’t take the easy way out and do this @wilreynolds 75
- 76. @wilreynolds 76
- 77. @ @wilreynolds 77
- 78. The outcome of hard work (This presentation) @wilreynolds 78
- 79. Push yourself to add value & Amazing things happen @wilreynolds 79
- 80. Like this… @wilreynolds 80
- 81. Who follows me that allows guest posts? @wilreynolds 81
- 82. Manually Gdoc + Concatenate + Open URLs plugin http://bit.ly/open-urls @wilreynolds 82
- 83. @wilreynolds 83
- 84. @djchrisle saves the day http://bit.ly/guest-post-gdoc @wilreynolds 84
- 85. This is what I LOVE about our industry @dan_shure, @dohertyjf, @ethanlyon, @jordangodbey @daveminchala @wilreynolds 85
- 86. CLAP IT UP!!! @wilreynolds 86
- 87. I can see it already @wilreynolds 87
- 88. Wahhhhhhh hhhhhhhhh 88
- 89. Stop whinin’ 89
- 90. Wil, easy for you to say you have a ton of followers @wilreynolds 90
- 91. Yup it is 13+ years of helping @wilreynolds 91
- 92. What are you doing to help people? @wilreynolds 92
- 93. How are YOU going to add value in your community? @wilreynolds 93
- 94. App for that @wilreynolds 94
- 95. INBOXq.com @wilreynolds 95
- 96. Hootsuite? @wilreynolds 96
- 98. Go right to Twitter… @wilreynolds 98
- 99. @wilreynolds 99
- 100. @wilreynolds 100
- 101. @wilreynolds 101
- 102. http://bit.ly/content-ideas1 @seogadget tool = more ways to help @wilreynolds 102
- 103. Pick on someone @wilreynolds 103
- 104. who has stronger engagement @wilreynolds 104
- 105. I’m gunning for RandFish @wilreynolds 105
- 106. I’m gunning for RandFish @wilreynolds 106
- 107. What’s the downside if I never catch him? @wilreynolds 107
- 108. Think about that! @wilreynolds 108
- 109. Pick 1 person and try to OUT “HELP” them @wilreynolds 109
- 110. Not out link out blog out funny them OUT HELP! @wilreynolds 110
- 111. 111
- 112. Let’s Start BUILDING our bridge @seerinteractive @wilreynolds 112