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The Chicago AMA presents
Integrated Marketing 3.0
Tuesday, April 12
Program 2-5pm | Networking 5-7pm
In an economy that constantly demands more for less, today’s
marketers are often left searching for creative ways to achieve more        Speaker Lineup
results with fewer resources. And with the need to justify every
                                                                            Mary Westerhaus
marketing dollar spent, measuring your return on investment is more         Sr. Director of In-Store Marketing, ConAgra Foods
important now than ever before!                                             Mary has worked for several of the industry’s biggest brands,
                                                                            including Unilver, Maybelline, and Cadbury Adams. Currently
Join us on Tuesday, April 12th for Integrated Marketing 3.0 and             at ConAgra, as part of a larger “integrated customer
                                                                            marketing” (ICM) model, Mary leverages integrated insights
learn how to effectively manage your brand’s marketing integration          to develop a continuum of in-store marketing solutions.
efforts to maximize ROI.                                                    She and her team artfully produce “displays with a purpose”
                                                                            and develop improved shopability initiatives across ConAgra
                                                                            categories for brands like Chef Boyardee, Healthy Choice,
While‘integration’has become something of a buzz word for marketers         Hunt’s, Orville Redenbacher’s, and Slim Jim... just to name
in the past few years, when it comes to marketing integration, one          a few.

size doesn’t necessarily fit all.                                           Judy Franks
                                                                            President, The Marketing Democracy, Ltd.
ATTEND THIS INFORMATIVE EVENT AND WALK AWAY WITH:                           Adjunct Professor, Northwestern/Medill
                                                                            Judy Franks is a 23 year Ad Agency veteran who rose to the
 •	 New knowledge on how to maximize your marketing ROI
                                                                            leadership ranks of Chicago’s top advertising agencies across
 •	 Examples of effective integration models from today’s leading brands    both the creative and media disciplines (Leo Burnett, EURO
                                                                            RSCG, FCB, Starcom and Energy BBDO). Judy is known for
 •	 A plan that includes the integration of digital and social media into   her ground-breaking and award-winning media strategies
    your marketing strategy                                                 across the CPG, Healthcare, Financial Services, and Retail
                                                                            Sectors. She is credited with numerous EFFIE awards, a
                                                                            Cannes Media Lion and a Clio Award for Content/Contact
                                                                            Innovation.


This idea-packed event will be held in Google’s downtown Chicago            Matthew Gracie
                                                                            Senior Vice President, Marketing Operations &
offices, located at 20 West Kinzie. Google is known for integrating         Integration Executive, PNC
creative inspiration throughout every aspect of its business, and their     In his current role, Matthew leads enterprise wide
office in the heart of Chicago is no exception.                             marketing strategy and plan execution through
                                                                            marketing operations and merger integrations focused
Continue the conversation after the event with a networking and             on building the brand, optimizing sales, operational
cocktail reception from 5-7pm.                                              excellence and employee engagement. He recently led
                                                                            the marketing and customer conversion of 6 million
                                                                            customers, launched the PNC brand in nine states
Learn more at:                                                              across 1,300 branches resulting from PNC’s acquisition
     ChicagoAMA.org/events/integrated-marketing                             of National City.

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Chicago AMA Integrated Marketing 3.0 | Apr. 12

  • 1. The Chicago AMA presents Integrated Marketing 3.0 Tuesday, April 12 Program 2-5pm | Networking 5-7pm In an economy that constantly demands more for less, today’s marketers are often left searching for creative ways to achieve more Speaker Lineup results with fewer resources. And with the need to justify every Mary Westerhaus marketing dollar spent, measuring your return on investment is more Sr. Director of In-Store Marketing, ConAgra Foods important now than ever before! Mary has worked for several of the industry’s biggest brands, including Unilver, Maybelline, and Cadbury Adams. Currently Join us on Tuesday, April 12th for Integrated Marketing 3.0 and at ConAgra, as part of a larger “integrated customer marketing” (ICM) model, Mary leverages integrated insights learn how to effectively manage your brand’s marketing integration to develop a continuum of in-store marketing solutions. efforts to maximize ROI. She and her team artfully produce “displays with a purpose” and develop improved shopability initiatives across ConAgra categories for brands like Chef Boyardee, Healthy Choice, While‘integration’has become something of a buzz word for marketers Hunt’s, Orville Redenbacher’s, and Slim Jim... just to name in the past few years, when it comes to marketing integration, one a few. size doesn’t necessarily fit all. Judy Franks President, The Marketing Democracy, Ltd. ATTEND THIS INFORMATIVE EVENT AND WALK AWAY WITH: Adjunct Professor, Northwestern/Medill Judy Franks is a 23 year Ad Agency veteran who rose to the • New knowledge on how to maximize your marketing ROI leadership ranks of Chicago’s top advertising agencies across • Examples of effective integration models from today’s leading brands both the creative and media disciplines (Leo Burnett, EURO RSCG, FCB, Starcom and Energy BBDO). Judy is known for • A plan that includes the integration of digital and social media into her ground-breaking and award-winning media strategies your marketing strategy across the CPG, Healthcare, Financial Services, and Retail Sectors. She is credited with numerous EFFIE awards, a Cannes Media Lion and a Clio Award for Content/Contact Innovation. This idea-packed event will be held in Google’s downtown Chicago Matthew Gracie Senior Vice President, Marketing Operations & offices, located at 20 West Kinzie. Google is known for integrating Integration Executive, PNC creative inspiration throughout every aspect of its business, and their In his current role, Matthew leads enterprise wide office in the heart of Chicago is no exception. marketing strategy and plan execution through marketing operations and merger integrations focused Continue the conversation after the event with a networking and on building the brand, optimizing sales, operational cocktail reception from 5-7pm. excellence and employee engagement. He recently led the marketing and customer conversion of 6 million customers, launched the PNC brand in nine states Learn more at: across 1,300 branches resulting from PNC’s acquisition ChicagoAMA.org/events/integrated-marketing of National City.