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AMBIENT
LOCATION
APPS AND
GEOLOQI           Amber Case // Aaron Parecki
     case@geoloqi.com // aaronpk@geoloqi.com
                           http://geoloqi.com


                MOBILE PORTLAND
                 JANUARY 24 TH , 2010
THE
LOCATION
MARKET
WHERE IT IS NOW AND FUTURE PROJECTIONS.
LOCATION-BASED APPS GROWING
IN SMART PHONES AND BEYOND

• A surge in application storefronts
  and engagement by users of mobile
  apps.
• Opportunity for advertisers and
  mobile app publishers.
• A 2010 Juniper research suggests
  that location-based mobile apps and
  services could take in over $12.5
  billion by 2014.
LOCATION-BASED SERVICES
MARKET READY FOR TAKEOFF
• Technology is affordable and
  increasingly ubiquitous
• Very interesting space for investors
• Advertisers ready to embrace the
  technology
• Marketplace and storefronts are
  fully developed
• Current apps have high visibility
  and engagement
CURRENT MARKET




Only 4% of online adults use location-based applications.
A HISTORY
OF THE
FUTURE
 • STEVE MANN'S REMEMBER THE MILK
 • AUGMENTED REALITY
 • DIMINISHED REALITY
 • WEARABLE COMPUTING
Self-Portrait
of Steve Mann
with Wearable
Computing
Apparatus

1981.
REMEMBER THE MILK
Contextual Notification Systems




Virtual Post-It Notes with
Image Processing in 1995.
DIMINISHED REALITY
•   Adding your own layer onto reality
•   Replacing public messages with your own
EVOLUTION OF PROSTHESIS
• Over time computing technology gets lighter and lighter
• Components become almost invisible
STEVE MANN TODAY
•   Extremely lightweight equipment
•   Everyone will have this in their pocket
Functional Location-Based
Reminder Applications




2006
LOCATION IS
JUST BEGINNING
TO BE FEASIBLE.
           • Timing
           • Hardware
           • Affordability
SPARKFUN HARDWARE GPS

• Expensive
• Not real-time
• Another device to
  charge and carry
PHONES WITH GPS HARDWARE
•   One of a small subset of smartphones with GPS capability.
•   Now, most smartphones have this capability.
Boost Mobile Phone – Running Instamapper
•   Doesn’t update as often as desired
•   Another device to charge every day
STAYING IN ONE LOCATION
GPS noise makes points stack up over time, colored by time of day.
GPS TRAILS
•   Location tracking with a Boost Mobile phone.
•   Leaving the tracker on at destinations.
RAW GPS LOGS
Ambient Location Apps and Geoloqi
Ambient Location Apps and Geoloqi
JOGGING AND HIKING
THE
CURRENT
PLAYERS
 •   WHAT THEY’RE DOING
 •   WHERE THEY FALL SHORT
ISSUES REMAIN
BEFORE LOCATION
IS FULLY ADOPTED
Flickr: @MSG



SOCIAL PUNCTUATION
•   Check-in exhaustion
•   Interruption of social flow
FOURSQUARE
• Manually check in to venues
• Broadcast your location to your
  friends on the network
• See notes people have left at
  locations
• Become the “mayor” if you checked
  in to a venue the most times
http://pleaserobme.com
GOWALLA
• Very nicely designed
• Manual checkins like Foursquare
• Leave virtual items at venues
  and pick up things other people
  have left
@padday UX at Google   slideshare.net/padday/the-real-life-social-network-v2
real life relationships
    are temporal, not
            permanent
GOOGLE LATITUDE
• Tracks your exact position in the
  background.
• Shows your location and your
  friends’ locations on a map.
• Once you allow a connection,
  your friend can always see your
  location.
• No manual checkins or venues.
ECHOECHO
• Request a friend to tell you
  where they are.
• You can choose to reply with
  your location or not.
Noise in
GPS data
from cell
tower
triangulation
LOCATION LABS
• They've made deals with
  carriers to locate any device on
  the network.
• It's not super granular, but it's
  available on all phones.
• Cell tower triangulation is not
  very accurate.
SCVNGR
• Location based gaming platform.
• Developers can create games in
  scvngr with challenges, treks
  and rewards.
• Games are tied to the scvngr
  brand.
WAZE
• Real-time maps and traffic
  information
• Free turn-by-turn navigation based
  on the live conditions of the road.
• An application of location data
  besides check-ins and sharing
WHAT WE’RE
TRYING TO
SOLVE.
YOU SCHEDULE A MEETING


You say 3pm.


You think
he’ll show up
precisely at 3.
UNCERTAINTY ENSUES

15 minutes
before, you
start getting
anxious.
He could show
up any time
between now
and 3:30!
CO-LOCATION NEGOTIATION


These redundant
messages can
be eliminated if
you know where
someone is.
PROXIMAL NOTIFICATION
THE
INTERFACE
DISAPPEARS
  • ACTIONS ARE REDUCED
  • QUERIES ARE ELIMINATED
WHERECAMP 2008
Autosubscribing Geo-local RSS feeds
Notifications when you enter a quadrant of Portland
AUTOMATIC CHECKINS
Based on a list of predefined areas. When you enter one
of the areas, you are checked in.
AUTOMATIC
CHECK-IN
HOME AUTOMATION

          When you check in
          to your house, your
          lights turn on!


          When you leave the
          house, your lights
          turn off!
your phone becomes
a remote control for
reality.
GEONOTES
Location-Based Reminders




GEONOTES
Flickr: awnisALAN



CONTEXTUAL NOTES
Send messages to your future self!
Flickr: GenoDM



TRANSIT
Case is in San Francisco, California
PROXIMAL ADDRESS NOTIFICATION
•   Send an address as a Geonote.
•   It will arrive where you need it.
OTHER COOL
THINGS YOU
CAN DO WITH
AMBIENT
LOCATION
Ambient Location Apps and Geoloqi
Ambient Location Apps and Geoloqi
Ambient Location Apps and Geoloqi
Ambient Location Apps and Geoloqi
Ambient Location Apps and Geoloqi
Ambient Location Apps and Geoloqi
Ambient Location Apps and Geoloqi
Ambient Location Apps and Geoloqi
Ambient Location Apps and Geoloqi
Ambient Location Apps and Geoloqi
Ambient Location Apps and Geoloqi
Ambient Location Apps and Geoloqi
Ambient Location Apps and Geoloqi
Geoloqi API
    geoloqi.com/api



iPhone SDK
   info@geoloqi.com
GEOCODED WIKIPEDIA ARTICLES
USING THE GEOLOQI API
SCIENCE TRIVIA WALK
•   Location-based questions and answer game
•   Players signed in with Twitter and responded
    by SMS
APP ARCHITECTURE AND LEADERBOARD
CHATTERCAST
•   Real-time alerts of 911 calls near your current location
•   Built in 6 hours at the Tropo open government hackathon in Seattle, WA.
DON’T EAT THAT!
•   Made by Reid Beels at Geoloqi Hackathon
•   Sends users notifications of restaurants nearby their location
    that are below a threshold of cleanliness.
THE FUTURE
IS GOING TO
BE AWESOME

SEE YOU THERE!
THANK YOU.
QUESTIONS?
 info@geoloqi.com


 http://geoloqi.com
 http://geoloqi.com/blog
 http://geoloqi.com/help


 Twitter: @geoloqi

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