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Educating on Design Symposium
Samantha Warren
   Instructor at CDIA Boston University
Senior Web Designer at Phase2 Technology
Survival
“Graphic designers are expected to face keen
     competition for available positions.
  Many talented individuals are attracted to
careers as graphic designers. Individuals with
Web site design and animation experience will
         have the best opportunities.”

      http://www.bls.gov/oco/ocos090.htm#projections_data

  "Keen” meaning there will be fewer job openings than job seekers
My Realization
     ...
2 traditional schools

“Graphic Design”     “Digital Media”
                        Adobe Cert
   Print design
                     Computer Science
 Identity Design
                       Software Dev
   Advertising
                       Video Editing
Interactive Design
The Modern Hybrid

   “Web Designer”
     HTML & CSS
 User Experience/ IA
Online Brand/Marketing
  CMS understanding
Ideal
But not practical
Challenges
   Curriculum
   Bureaucracy
  Ever-Changing
   Technology
Organizations
are trying to help
WaSP Interact
 http://interact.webstandards.org
Opera
http://www.opera.com/company/education/
               curriculum
Focus on
 Goals
Student Goal:
  Get a Job
Goal Oriented
  Concepts
 Design Thinking & Process
 Environmental Adaptation
 Staying Ahead of the Curve
Design
Thinking
“Give a man a fish; you have fed
 him for today. Teach a man to
   fish; and you have fed him
          for a lifetime”
Concepts
Elements & Principles
   Design History
    Brainstorming
      Critiquing
   Moodboarding
   User Experience
Teach without
 computers
  As often as humanly possible.
    I know... it’s crazy, right?
Educating on Design Symposium
Elements &
 Principles
The building blocks and guidelines of
         successful design.
Educating on Design Symposium
History
        It doesn’t have to be boring
and it helps students to not repeat mistakes
 (or at least recognize when those mistakes are being made)
Educating on Design Symposium
Make History Fun
  thinkingforaliving.org/archives/147

           designhistory.org

   design.sva.edu/site/series/show/2
Educating on Design Symposium
Brainstorming
Coming up with ideas is a learned process.
Techniques
      Listing
   Mind Mapping
Metaphors and Similes
     Sketching
Critiquing
A student’s ability to verbally express their thought
     process is one of the most overlooked but
 important points to focus on before entering the
                  design workforce.
http://www.smashingmagazine.com/2010/03/02/web-design-criticism-a-how-to/
Describe:    What am I looking at?

Analyze:     How are the elements &
             Principles of Design being used?
             (print a cheat sheet)

Interpret:   What are the goals?

  Judge:     Are those goals being met?
Moodboarding
 Introducing to students the concept of
       collaborating with clients
Moodboard by jaynawallace.com
Educating on Design Symposium
Educating on Design Symposium
Educating on Design Symposium
User Experience
Introducing students to the concept of “users”.
Educating on Design Symposium
Environmental
 Adaptation
Wonderfactory   http://www.designsdelight.com/office-interior-design/office-interior-design-office-design-office-designs/
nclud   http://www.flickr.com/photos/mringlein/3749761661
Ogilvy PR
“ In school we had 3 weeks to
do what I am being asked to do
        in just 3 hours.”
“I was taught to do this in
Fireworks, not Photoshop.”
Fish out of water
       Timelines
  “Industry Standards”
  Working with clients
Deadlines
Talk about time-saving techniques.
http://morris-photographics.com/photoshop/shortcuts/downloads/PSCS3_Keyboard_Shortcuts_Mac.pdf
Best Practices
The importance of know what is standard in the
  industry vs what is standard at a company.
http://www.flickr.com/photos/benedikte/2821455542
http://www.flickr.com/photos/benedikte/2821455542
Clients
 Without clients there would be no design work...
preparing students for the level of impact they will
          have on their work is crucial.
http://nclud.com/sketchbook/logic-based-design-design-is-50-selling/
Shoot
ahead
Staying Current
   Online Resources
     Networking
Community Involvement
     Conferences
    Collaboration
Online Resources
  Make students aware that there are constantly
 discussions about where the industry is headed
    and resourceful articles about techniques
everywhere online. Assign blogs for extra reading.
Educating on Design Symposium
Networking
               (Online & Offline)
Building network isn’t just important for getting a
  job, its important for doing a good job. Have
     students create an account on a network
                or attend an event.
Educating on Design Symposium
Educating on Design Symposium
Educating on Design Symposium
Community (Online & Offline)
  The design industry is an ecosystem, those who
give will also get. Have students comment on blogs
   for extra credit or post assignments to wikis.
Educating on Design Symposium
Educating on Design Symposium
Conferences   (& Events)
 Organize a field trip or keep a running list on a
blog of upcoming conferences to attend. Students
      get discounts to most, take advantage!
Educating on Design Symposium
Collaboration
          (With Industry Professionals)
Bring in or teleconference an industry professional
       to just say “ hey, this is what’s new”!
Educating on Design Symposium
Educating on Design Symposium
Goal Oriented
  Concepts
 Design Thinking & Process
 Environmental Adaptation
 Staying Ahead of the Curve
Additional
Resources
 http://teachtheweb.com
http://teachmetheweb.org
 http://aarronwalter.com
Thank you
    badassideas.com
badassideas.com/resources

 Phase2Technology.com

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