11. 2010:
347% growth in Twitter Mobile usage
200 MILLION Mobile Facebook users
100 MILLION YouTube videos played on
mobile, every day
12. 2010:
347% growth in Twitter Mobile usage
200 MILLION Mobile Facebook users
100 MILLION YouTube videos played on
mobile, every day
iPhone #1 camera on Flickr
26. Duct Tape Marketing Blog:
"The Web and digital interactivity now represents the
center of the marketing universe...Today's marketer
must view their marketing strategies and tactics with an
eye on growing the online center and radiating beyond
with spokes that facilitate most of the offline
transactional functions that drive sales and service."
27. Duct Tape Marketing Blog:
"The Web and digital interactivity now represents the
center of the marketing universe...Today's marketer
must view their marketing strategies and tactics with an
eye on growing the online center and radiating beyond
with spokes that facilitate most of the offline
transactional functions that drive sales and service."
"...While lead generation used to consist of broadcasting
messages it must now rely heavily on being found in the
right place at the right time."
56. Realtors • Tiny URL, http://rl.ty
• http://rl.ty/123 goes directly to
listing
• Prompts user to save property
by entering their email, sends
them a confirmation
57. Realtors • Tiny URL, http://rl.ty
• http://rl.ty/123 goes directly to
listing
• Prompts user to save property
by entering their email, sends
them a confirmation
• User is now “stuck” on you
71. Mobile • Put strategy & content before
design
First • Focus on business goals & plan
Manifesto better
• Build a context-aware, flexible,
extensible web platform
• Reach more users
81. Duct Tape Marketing Blog:
"The local retailer must get their products and services
featured in the new buying pattern and that clearly
means being found online and on the mobile device."
84. Foursquare • Check in at locations
• Earn points & badges
• Follow your friends’ activity and
vice versa, within Foursquare
• Share your activity & check-ins
on social networks
85. Foursquare • Get exposure when people check
into your location
• Claim your venue and offer
specials
• Reward Regulars, Frequency
intervals, Best customers, New
customers
