User-centered design in publishing: a case study
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A case study in the launch of the new car reviews website carbuyer.co.uk and the introduction of a user centered design process into a publishing organisation
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User-centered design in publishing: a case study
- 1. Case Study:launching carbuyer.co.uk Product management and user-centred design in publishing
- 2. Hi, I’m Paul Lomax What is CarBuyer? What is UCD? How it fits into publishing Top tips
- 4. User Centred Design “A philosophy in which the needs, wants, and limitations of end users of a product are given extensive attention at each stage of the design process.”
- 5. Identify need for human centred design Specify context of use Evaluate designs Specify requirements System satisfies specified requirements Produce design solutions http://www.usabilityprofessionals.org/usability_resources/about_usability/what_is_ucd.html
- 7. How UCD fits into publishing And some of the challenges…
- 8. Editors, publishers and other HiPPOs http://www.flickr.com/photos/maniacpictures/5015674544/
- 9. Web knowledge trumps domain knowledge http://theoatmeal.com/comics/working_home
- 10. Projects don’t slip by months They slip by the hour http://www.flickr.com/photos/8011986@N02/2707571409/
- 11. You need an autocratic product manager http://www.flickr.com/photos/joi/522695099
- 13. The most understood; The least controversial
- 14. Stakeholders need to feellike they’re driving
- 15. Top tips AVOID the Christmas crowds in online shops this year by popping into town and buying your presents.
- 16. The user-centred design process First, you need a vision
- 17. User Personas
- 18. Don’t forget: Google is a user Advertisers are users
- 19. Prototype at every stage
- 20. Test.Then test again.And keep testing.
- 21. Test with real users But if you can’t find any, don’t skip user testing!
- 22. Stealing from one is “plagiarism”… But stealing from many is “research”! http://www.ui-patterns.com
- 23. Thank you http://twitter.com/paullomax paul_lomax@dennis.co.uk