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WORDPRESS AS A CMS:
THE PLUGIN APPROACH
ABOUT                               EricRasch
ERIC RASCH                          since 2003



My              Office of        This presentation
Lifestream      Communications   @ SlideShare
EricRasch.com   bit.ly/utooc     bit.ly/m9VQZG
PLUGINS... BY                 top 5 most popular... probably:

                              All in One SEO Pack

THE NUMBERS                   8,081,370 downloads; seo

                              Google XML Sitemaps
14,949 total plugins in the   5,338,513 downloads; seo
repository @ WordPress.org
                              Akismet
                              6,974,351 downloads; security

                              Contact Form 7
                              4,131,953 downloads; form

                              NextGEN Gallery
                              3,415,754 times; media
SPEAKING OF NUMBERS...




WORDPRESS SITES IN THE WORLD.
STARTING WITH A PLUGIN CORE SET
                (most of these make it into each site I develop)

Akismet                     More Fields
Analytics360                More Taxonomies               for Multisite
Broken Link Checker         More Types                    Google XML Sitemaps
BulletProof Security        Scissors Continued            with Multisite support
DBC Backup                  Search Everything             Remove /blog slug
Duplicate Post              Search Meter                  plugin for WPMU
Enable Media Replace        Secure WordPress
Google Analytics (Yoast)    SEO Ultimate                  for Theme Development
Google XML Sitemaps         W3 Total Cache                AskApache What Is This
Gravity Forms               WordPress SEO (Yoast)         Convert Post Types
  + MailChimp Add-On        WordPress Ultimate Security
                                                          Simply Show IDs
  + User Registration       WP-Optimize                   Theme-Check
Jetpack                     WP Smush.it
SO WHAT MAKES THESE
WEBSITES TICK?
98.6 DEGREES                    top 3 plugins that made a difference:

                                Broken Link Checker

BLOG                            Google Analytics (Yoast)

 14
plugins
          19
          Posts
                   8
                  Pages
                                SEO Ultimate


A blog? You lied! I know but
it’s a great site. The killer
thing about this site is it
only took 30 minutes to train
Dr. King (2 years ago) on
how to keep it updated.
DIAGNOSTIC                     top 3 plugins that made a difference:

                               AZIndex

IMAGING                        Duplicate Post

 16
plugins
          68
          Posts
                  31
                  Pages
                               Import HTML


This site redesign needed a
good scrubbing. Import HTML
did the heavy lifting, WP
handled the pretty
permalinks (and a whole lot
more), and AZIndex made
the faculty list easy-peasy.
DII ONLINE                      top 3 plugins that made a difference:

                                Gravity Forms

CONSULT                         + User Registration Add-On

 16
plugins
           2
          Posts
                   26
                  Pages
                                + FreshBooks Add-On


Gravity Forms really made
this site pull together. With
the User Registration and
FreshBooks add-ons, GF
provided a round-trip
ordering experience for the
user.
IBP RESERVATION                 top 3 plugins that made a difference:

                                Booking Calendar

SYSTEM                          BuddyPress

 30
plugins
           1
          Posts
                   9
                  Pages
                                Gravity Forms


The Department of
Integrative Biology needed a
way to register users, verify
credentials, and reserve
equipment rentals.
ORL / ENT                       top 3 plugins that made a difference:

                                Gravity Forms

NEWSLETTERS                     MailChimp Add-On

                                Analytics360
 38       202      4
plugins   Posts   Pages         More Types

Dr. Citardi publishes 2 email
newsletters. He wanted an
easy way to maintain the
content types and signup
users. MailChimp’s
Analytics360 helped keep a
close watch on the action.
ARC                             top 3 plugins that made a difference:

                                Gravity Forms PayPal Add-On

COURSE                          Gravity Forms
                                User Registration Add-On
 24        0      11
plugins   Posts   Pages         WordPress HTTPS

A simple site for giving
potential attendees a way to
get information, signup for
newsletter updates, and
register for upcoming
courses. Gravity Forms to the
rescue.
ORL FRONTIERS                    top 3 plugins that made a difference:

                                 CMS Tree Page View

COURSE                           MapPress Easy
                                 Google Maps
  24        0       8
 plugins   Posts   Pages         W3 Total Cache

Dr. Citardi wanted to keep
his course registrations
websites separate, but still
have the capabilities with a
slightly different look. Child
Themes made it a quick &
easy turnaround.
UT                              top 3 plugins that made a difference:

                                Magic Fields

PHYSICIANS                      WP Custom Search

 41
plugins
          930
          Posts
                  35
                  Pages
                                Redirection


Long before Custom Post
Types, Magic Fields gave us a
way customize profiles for
our physicians. WP Custom
Search gave us a way for
them to be found.
UT                               top 3 plugins that made a difference:

                                 Import HTML

MIST                             WordPress SEO (Yoast)

 27
plugins
          12
          Posts
                  36
                  Pages
                                 Viper's Video Quicktags


Another static site needing a
cleanup with a strong way to
maintain and enhance their
current SEO efforts.
WordPress provided a built-
in way for multiple parties to
keep the site rolling.
JOHN RITTER                    top 3 plugins that made a difference:

                               Search Meter

RESEARCH                       Gravity Forms
                               MailChimp Add-On
 26       21      15
plugins   Posts   Pages        WP No Category Base

Quick build, rapid
turnaround, lasting results.
Within 9 days we had this
site launched and ready to
spread-the-word.
WHAT’S TO COME?
REBUILDING A                   Types of sites...

                               Departments/Offices/Centers

MEDICAL SCHOOL                 Campaigns
                               Newsletters
                               Faculty profiles
2011 will reveal big changes   Labs
with the UT Med School’s
websites, as we convert from   Plugins to help...
static sites to Multisite.     Duplicator
                               Networks for WordPress
                               Add Clone Sites for WPMU (batch)
                               Site Creation Wizard
                               Social Metrics
                               Content Scheduler
                               Post Revision Workflow
This presentation
             @ SlideShare

THANK YOU!   bit.ly/m9VQZG

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WordPress as a CMS - The Plugin Approach

  • 1. WORDPRESS AS A CMS: THE PLUGIN APPROACH
  • 2. ABOUT EricRasch ERIC RASCH since 2003 My Office of This presentation Lifestream Communications @ SlideShare EricRasch.com bit.ly/utooc bit.ly/m9VQZG
  • 3. PLUGINS... BY top 5 most popular... probably: All in One SEO Pack THE NUMBERS 8,081,370 downloads; seo Google XML Sitemaps 14,949 total plugins in the 5,338,513 downloads; seo repository @ WordPress.org Akismet 6,974,351 downloads; security Contact Form 7 4,131,953 downloads; form NextGEN Gallery 3,415,754 times; media
  • 4. SPEAKING OF NUMBERS... WORDPRESS SITES IN THE WORLD.
  • 5. STARTING WITH A PLUGIN CORE SET (most of these make it into each site I develop) Akismet More Fields Analytics360 More Taxonomies for Multisite Broken Link Checker More Types Google XML Sitemaps BulletProof Security Scissors Continued with Multisite support DBC Backup Search Everything Remove /blog slug Duplicate Post Search Meter plugin for WPMU Enable Media Replace Secure WordPress Google Analytics (Yoast) SEO Ultimate for Theme Development Google XML Sitemaps W3 Total Cache AskApache What Is This Gravity Forms WordPress SEO (Yoast) Convert Post Types + MailChimp Add-On WordPress Ultimate Security Simply Show IDs + User Registration WP-Optimize Theme-Check Jetpack WP Smush.it
  • 6. SO WHAT MAKES THESE WEBSITES TICK?
  • 7. 98.6 DEGREES top 3 plugins that made a difference: Broken Link Checker BLOG Google Analytics (Yoast) 14 plugins 19 Posts 8 Pages SEO Ultimate A blog? You lied! I know but it’s a great site. The killer thing about this site is it only took 30 minutes to train Dr. King (2 years ago) on how to keep it updated.
  • 8. DIAGNOSTIC top 3 plugins that made a difference: AZIndex IMAGING Duplicate Post 16 plugins 68 Posts 31 Pages Import HTML This site redesign needed a good scrubbing. Import HTML did the heavy lifting, WP handled the pretty permalinks (and a whole lot more), and AZIndex made the faculty list easy-peasy.
  • 9. DII ONLINE top 3 plugins that made a difference: Gravity Forms CONSULT + User Registration Add-On 16 plugins 2 Posts 26 Pages + FreshBooks Add-On Gravity Forms really made this site pull together. With the User Registration and FreshBooks add-ons, GF provided a round-trip ordering experience for the user.
  • 10. IBP RESERVATION top 3 plugins that made a difference: Booking Calendar SYSTEM BuddyPress 30 plugins 1 Posts 9 Pages Gravity Forms The Department of Integrative Biology needed a way to register users, verify credentials, and reserve equipment rentals.
  • 11. ORL / ENT top 3 plugins that made a difference: Gravity Forms NEWSLETTERS MailChimp Add-On Analytics360 38 202 4 plugins Posts Pages More Types Dr. Citardi publishes 2 email newsletters. He wanted an easy way to maintain the content types and signup users. MailChimp’s Analytics360 helped keep a close watch on the action.
  • 12. ARC top 3 plugins that made a difference: Gravity Forms PayPal Add-On COURSE Gravity Forms User Registration Add-On 24 0 11 plugins Posts Pages WordPress HTTPS A simple site for giving potential attendees a way to get information, signup for newsletter updates, and register for upcoming courses. Gravity Forms to the rescue.
  • 13. ORL FRONTIERS top 3 plugins that made a difference: CMS Tree Page View COURSE MapPress Easy Google Maps 24 0 8 plugins Posts Pages W3 Total Cache Dr. Citardi wanted to keep his course registrations websites separate, but still have the capabilities with a slightly different look. Child Themes made it a quick & easy turnaround.
  • 14. UT top 3 plugins that made a difference: Magic Fields PHYSICIANS WP Custom Search 41 plugins 930 Posts 35 Pages Redirection Long before Custom Post Types, Magic Fields gave us a way customize profiles for our physicians. WP Custom Search gave us a way for them to be found.
  • 15. UT top 3 plugins that made a difference: Import HTML MIST WordPress SEO (Yoast) 27 plugins 12 Posts 36 Pages Viper's Video Quicktags Another static site needing a cleanup with a strong way to maintain and enhance their current SEO efforts. WordPress provided a built- in way for multiple parties to keep the site rolling.
  • 16. JOHN RITTER top 3 plugins that made a difference: Search Meter RESEARCH Gravity Forms MailChimp Add-On 26 21 15 plugins Posts Pages WP No Category Base Quick build, rapid turnaround, lasting results. Within 9 days we had this site launched and ready to spread-the-word.
  • 18. REBUILDING A Types of sites... Departments/Offices/Centers MEDICAL SCHOOL Campaigns Newsletters Faculty profiles 2011 will reveal big changes Labs with the UT Med School’s websites, as we convert from Plugins to help... static sites to Multisite. Duplicator Networks for WordPress Add Clone Sites for WPMU (batch) Site Creation Wizard Social Metrics Content Scheduler Post Revision Workflow
  • 19. This presentation @ SlideShare THANK YOU! bit.ly/m9VQZG