Social Media Strategy (Process & Template)
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This provides an overview of Renegade's strategic approach to social media, including our process and strategy template. It is a work in process. Warning: even if you get the scalpels, you aren't suddenly a surgeon, so work with professionals....
![® Renegade, LLC. 2010 2 RENEGADE PROCESS AUDIT (see social media audit template http://slidesha.re/dcvL2w) Establish your playing field Understand your audience Define your goals Choose your metrics Listen to what your audience is saying Research what your competitors do IMPLEMENTATION ,[object Object]](data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7)
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Social Media Strategy (Process & Template)
- 1. SOCIAL MEDIA STRATEGY PROCESS & TEMPLATE Draft 12/2/2010
- 3. Respond to target consumers
- 6. Current monitoring of social media activity
- 7. Concerns related to pursuing social media
- 8. Identified business challenges to be addressed by social media
- 11. Goal for engaging with Social Media
- 14. How they are engaging with social mediaNOTE: see http://slidesha.re/dcvL2w for full social media audit
- 15. NOW YOU’RE READY TOIMPLEMENT & MEASURE