Top Mobile Viral Marketing Campaigns presented at MediaPro
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“The most successful viral marketing campaigns in mobile history” provides three great case studies including Lynx, Cippi and Malibu Bowling of mobile viral marketing campaigns that truly worked and what the success criteria were.
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Top Mobile Viral Marketing Campaigns presented at MediaPro
- 1. “The most successful viral apps in Mobile history” 20 Oct 2010
- 2. AGENDA Introducing Golden Gekko Mobile App Insights 3 Case Studies Key Success Factors
- 3. CROSS PLATFORM SPECIALISTS SINCE 2005 WITH TOP 10 APPS IN ALL APP STORE CATEGORIES
- 4. Golden Gekko employs +75 people providing global brands with +140 apps last 12 months. More than 100 brands and agencies have put their trust in us over the years.
- 6. APP STORE DOWNLOADS iPhonepassed 5.000.000.000downloads (June 2010) Last billion took 2 months = 16.700.000/day Androidpassed 1.000.000.000 downloads in July 2010 Ovi Storeis doing 1.700.000downloads daily BlackBerryAppWorld1.000.000daily downloads from 20.000.000 registered users iPaddid 35.000.000app downloads in first 65 days GetJardoes 3.000.000daily downloads
- 7. SMARTPHONE OWNERS USING APPS (UK)
- 8. THEY HAVE AN APP The average Britishsmartphoneownerdownloads15apps totheirhandset, keeps12of them, and uses5 every day
- 9. CASE STUDIES
- 11. Also include wallpapers and videos of how to use the service
- 13. VIGORSOL AIR ACTION Distributed via Web, Mobile Web, Vodafone Italy, MMS campaign, viral and community seeding / sideloading. 80% viral
- 15. Far exceeded expectations with over 4m registered downloads to date
- 16. Over 250.000 ringtones, video tones and animations downloaded
- 17. Shown on two Italian TV shows
- 18. Resulted in the launch of a mobisode series the following yearBest use of mobile – BIMA awards 2007 Immature Application Of The Year Award 2007
- 20. User bowls against Malibu bottles instead of pins
- 21. Modes for one and two players
- 22. Selection of the ball (coconut or melon)
- 26. Integrate with phone experience (contacts, Facebook, etc..)
- 28. ...AND ALL APP STORES
- 29. Summary Key success factors Prerequisites Fun, relevant and/or useful Quality & Reliability – works on all devices User experience and design Distribution strategy (appstores, banners, viral, Radio, Outdoor, etc) to reach the target audience Interactive Social Sense of Being Connected Open Dialogue Practical & Safe 5 key success factors for driving consumer engagement
- 30. THANK YOU!
Editor's Notes
- The presentation will cover:Short intro GG – 3 slidesApp insights -3 slides3 case studies for Lynx, Malibu and CippiCritical success factors for a viral campaignEngagement – social sharing (physical and virtual)Widely distributed - appstoresApp needs to work on all platforms (so you can share with anyone even if they dont have an iPhone/android = 20% of the population)
- Objective to build brand awareness and more specifically to engage with digitally literate 15 to 24 year old Italians. Vigorsol’s advertising annually shocks and surprisesDistributed via Web, Mobile Web, Vodafone Italy, MMS campaign, viral and community seeding / sideloadingSupported on 80% of all mobile phones in EuropeVigorsol’s advertising annually shocks and surprises
- Stats on sharing of brand experiences from Arla