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Thursday, June 09, 2011 - 1:00 - 4:00 PM (ET) - New York, NY,[object Object],#socialgiving,[object Object],Social Media Strategies & Tactics for Fundraising,[object Object]
Amy Sample Ward,[object Object],NTEN,[object Object],@amyrsward,[object Object],Speakers/Facilitators,[object Object],Stacey Monk,[object Object],Epic Change,[object Object],@staceymonk,[object Object],David J. Neff,[object Object],Lights.Camera.Help.,[object Object],@daveiam,[object Object],
,[object Object], Frank Barry,[object Object],Blackbaud.com,[object Object],@franswaa,[object Object]
If you’re tweeting:,[object Object],#socialgiving,[object Object]
How to put storytelling at the core of your social fundraising efforts,[object Object],How to integrate social media as a part of your multichannel fundraising efforts,[object Object],How to build your database/CRM with information from the social web,[object Object],What’s you’ll Learn Today,[object Object]
THE STATE OF SOCIAL MEDIA,[object Object],Usage data for the big 3,[object Object]
42,[object Object],% of people in America use Facebook,[object Object],Over 600 M users.,[object Object],That’s 1 out of every 13 people on the planet,[object Object],http://www.digitalbuzzblog.com/facebook-statistics-stats-facts-2011/,[object Object]
35,[object Object],Hours of video is uploaded to YouTube every single minute,[object Object]
16,[object Object],Million people around the world use Twitter,[object Object]
What about Nonprofits?,[object Object],Data from over 11,000 respondents,[object Object]
92%,[object Object],Heading in to 2011 most nonprofits (92%), regardless of organization size are using at least one social network like Facebook, Twitter or LinkedIn.,[object Object]
Nonprofit Usage …,[object Object]
84% spend under $10K,[object Object],Nonprofit Budgeting,[object Object]
86% allocate less than a half of a staff resource,[object Object],Nonprofit Staffing,[object Object]
Fundraising has yet to take off for most …,[object Object],Less than 5% have raised more than $10K,[object Object]
But … There’s hope …,[object Object],And a lot of great examples to learn from,[object Object]
LiveStrong: Fatcyclist135k in 7 days,[object Object]
EPIC CHANGE: TO MAMA WITH LOVE30k in 4 days,[object Object]
Mobile Loaves and Fishes: I am Here15k in 4 days,[object Object]
CHARITY WATER: Twestival250k in 7 days,[object Object],http://www.youtube.com/watch?v=mKqJwNfLOmk,[object Object]
It CAN work if done right …,[object Object],Storytelling,[object Object],Movement Building,[object Object],Connecting Cultivating,[object Object],Social CRM,[object Object]
share your big idea.,[object Object]
Lesson Learned:   ,[object Object],You can't just walk up to someone, tell them what organization you work with & expect them to join your movement or donate - though often we do.  Essentially, if you use the phrase "donate to ______" or share your mission statement, you're doing it wrong.,[object Object]
bare your soul.,[object Object],Flickr photo by Kirsty Andrews,[object Object],http://www.flickr.com/photos/kirstea/4729563909/,[object Object]
“in order for connection to happen, we have to allow ourselves to be seen, really seen.”,[object Object],[Brene Brown],[object Object]
Lesson Learned:   ,[object Object],We feel more connected to one another when we share from our hearts.,[object Object]
spark a movement.,[object Object],Flickr photo by Derek Key,[object Object],http://www.flickr.com/photos/derekskey/3219004793,[object Object]
How to spark a movement [Derek Sivers],[object Object],http://www.youtube.com/watch?v=fW8amMCVAJQ,[object Object]
Social Media Strategies and Tactics for Fundraising
Social Media Strategies and Tactics for Fundraising
Select-a-Quest,[object Object],You work for an organization that provides assistance to parents who have been laid off in the current recession. They are building a new building to hold more classes. How would you use Social Media to fundraise in a capitol campaign?,[object Object],Your organization provides kids the opportunity to learn to play music after school as an alternative to gangs. Design a social media campaign that reaches out to this audience with the express purpose of making them aware of your program.,[object Object],You have been tasked with raising $3,000 so that your organization can purchase a new computer system. Create a campaign that does this through social media from an audience of adults.,[object Object],You work for an organization that helps young women in rural India get an education by providing scholarships. Design a fundraising campaign that raises $2,000 from college students to fund one young woman's education.,[object Object],A blogger has written a nasty article about your organization's executive director. The story begins to spread throughout social media. What do you do?,[object Object],6. Your nonprofit organization is hosting a 5K run. Design a social media effort that gets the word out and produces a record number of registrations for the event.,[object Object]
Lesson Learned:   ,[object Object],There's a plethora of tools, online & off, we can use to spread stories.  We can't use all of them, but should know what's at our disposal so we can use the right tools for the job.,[object Object]
bare your soul.,[object Object],cultivate connection.,[object Object],Flickr photo by Nancy Lam,[object Object],http://www.flickr.com/photos/slumberingheart/4512430845/,[object Object]
Lesson Learned:   ,[object Object],You tell us …,[object Object],What movements were effective?  Why?,[object Object],Why did you invest your attention as you did?,[object Object],What might have happened if 2 tables joined forces?,[object Object]
Social CRM,[object Object],The long term way of social fundraising …,[object Object]
Social Media Strategies and Tactics for Fundraising
Are we measuring all of that? Heck No,[object Object]
Why do we care?,[object Object]
Social Media Strategies and Tactics for Fundraising
Social Media Strategies and Tactics for Fundraising
What do we care about?,[object Object]
What else do we care about? ,[object Object],But we can’t track all this just yet....,[object Object]
How do we measure?,[object Object]
What are your KPI’s? My best guesses:,[object Object],Online Donations,[object Object],Questions taken and answered,[object Object],Followers/Fan Added,[object Object],Engagement and Conversation Scores,[object Object],Instead let’s measure KPI (Key Performance Indicators),[object Object]
Social Media Strategies and Tactics for Fundraising
Can’t we all agree?,[object Object]
Gah. What’s the best?,[object Object]
Social Media Strategies and Tactics for Fundraising
What services does it measure?,[object Object],Is the service innovative and upgrading?,[object Object],How is the customer service?,[object Object],Can mgmt understand our reports?,[object Object],What is the pricing/npo discount?,[object Object],How do we decide CRM Provider?,[object Object]
Social Media Strategies and Tactics for Fundraising
Social Media Strategies and Tactics for Fundraising
Social Media Strategies and Tactics for Fundraising
Social Media Strategies and Tactics for Fundraising
Social Media Strategies and Tactics for Fundraising
Social Media Strategies and Tactics for Fundraising
Social Media Strategies and Tactics for Fundraising
Social Media Strategies and Tactics for Fundraising
Social Media Strategies and Tactics for Fundraising
 QUESTIONS ...,[object Object], I’M SURE YOU’VE GOT A FEW,[object Object],Photo by DoBeRaGi,[object Object]
Thank YoU,[object Object],Learn more about social media and online fundraising at … ,[object Object],http://www.netwitsthinktank.com,[object Object],Follow Frank on Twitter: @franswaa,[object Object],Follow Stacey on Twitter: @staceymonk,[object Object],Follow David on Twitter: @daveiam,[object Object]

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Editor's Notes

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