Workshop presentation from ALGIM 2011 Local Govt Web Symposium, 2 May 2011. Covers social media policy, monitoring social media, tools to manage social media and examples during crisis management (including Christchurch earthquake).
2. does your organisation use
social
media?
social media | 2011 ALGIM Web Symposium Putting Northland first
3. do you have a social media
policy?
social media | 2011 ALGIM Web Symposium Putting Northland first
4. do you do social media
monitoring?
social media | 2011 ALGIM Web Symposium Putting Northland first
5. Developing a policy for
social
media.
social media | 2011 ALGIM Web Symposium Putting Northland first
6. 1: define it.
what is social media?
who policy applies to?
how you can use it?
social media | 2011 ALGIM Web Symposium Putting Northland first
7. 2: develop
principles.
social media | 2011 ALGIM Web Symposium Putting Northland first
8. transparency.
be honest and say you
work for ‘the Council’
social media | 2011 ALGIM Web Symposium Putting Northland first
9. protection.
of residents privacy,
copyright & trademarks, only
release public information
social media | 2011 ALGIM Web Symposium Putting Northland first
10. responsibility.
with use of technology,
dodgy sites, spyware, etc
social media | 2011 ALGIM Web Symposium Putting Northland first
11. 3: off-limits.
confidential data, online
recommendations,
financial info, staff issues
social media | 2011 ALGIM Web Symposium Putting Northland first
12. 4: provide
guidelines
or training.
social media | 2011 ALGIM Web Symposium Putting Northland first
13. be enabling.
empowers staff, let’s them
know what they can and
can’t say
social media | 2011 ALGIM Web Symposium Putting Northland first
14. authorised.
only authorised staff can
represent council online
social media | 2011 ALGIM Web Symposium Putting Northland first
15. accuracy.
get your facts right, only
comment on your area
social media | 2011 ALGIM Web Symposium Putting Northland first
16. alignment.
acceptable use, code of
conduct, media, customer
service charter, copyright
social media | 2011 ALGIM Web Symposium Putting Northland first
17. respect.
be polite, respectful and
professional, give credit
when it’s due
social media | 2011 ALGIM Web Symposium Putting Northland first
18. honesty.
disclose you work for
council, keep records, don’t
post when in doubt
social media | 2011 ALGIM Web Symposium Putting Northland first
19. responsibility.
work tool – not a
distraction, remember it’s a
permanent record
social media | 2011 ALGIM Web Symposium Putting Northland first
20. Managing your
social
media.
social media | 2011 ALGIM Web Symposium Putting Northland first
21. social media:
whose job is it anyway?
IT / Information Services? Roles:
Communications? -Technology
-Leadership
Human resources? -Coordination
Customer services? -Daily use
social media | 2011 ALGIM Web Symposium Putting Northland first
30. “what other
tools do
you use?”
social media | 2011 ALGIM Web Symposium Putting Northland first
31. what we do
avoid ‘template posts’ for all
schedule posts manually (for now)
respond to posts in working hours
spreadsheet of Twitter followers
monthly archive of all posts
report monthly to council
social media | 2011 ALGIM Web Symposium Putting Northland first
32. my daily 10mins
take one platform at a time
alternate between platforms daily
respond to your fans & followers first
quiet day? reach out!
focus on one or two actions per day
social media | 2011 ALGIM Web Symposium Putting Northland first
33. tracking the buzz on
social
media.
social media | 2011 ALGIM Web Symposium Putting Northland first
45. release tips and facts
social media | 2011 ALGIM Web Symposium Putting Northland first
46. respond to queries
social media | 2011 ALGIM Web Symposium Putting Northland first
47. go behind-the-scenes
Red Cross are being tested during the tsunami
exercise setting up the Whangarei Welfare
Centre in Forum North view photo
Our Regional Emergency Operations Centre has
been activated for ‘Exercise Tangaroa’; a national
tsunami exercise view photo
social media | 2011 ALGIM Web Symposium Putting Northland first
48. ask for help or ideas
social media | 2011 ALGIM Web Symposium Putting Northland first
49. thank those that help
social media | 2011 ALGIM Web Symposium Putting Northland first
53. “So is this stuff
just being a twit?”
social media | 2011 ALGIM Web Symposium Putting Northland first
54. social media | 2011 ALGIM Web Symposium Putting Northland first
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56. social media | 2011 ALGIM Web Symposium Putting Northland first
57. social media | 2011 ALGIM Web Symposium Putting Northland first
58. social media | 2011 ALGIM Web Symposium Putting Northland first
59. social media | 2011 ALGIM Web Symposium Putting Northland first
60. tuning to YouTube
social media | 2011 ALGIM Web Symposium Putting Northland first
61. social media | 2011 ALGIM Web Symposium Putting Northland first
62. social media | 2011 ALGIM Web Symposium Putting Northland first
63. social media | 2011 ALGIM Web Symposium Putting Northland first
64. social media | 2011 ALGIM Web Symposium Putting Northland first
65. the last word …
social media | 2011 ALGIM Web Symposium Putting Northland first
66. any questions?
Find out more:
www.algim.org.nz/socialmedia
Jason Dawson
General Manager - Community Relations
0800 002 004
www.nrc.govt.nz
social media | 2011 ALGIM Web Symposium Putting Northland first