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In the social, mobile and cloud
era, what does it take to be an
Information Professional?

Atle Skjekkeland

Chief Operating Officer, AIIM
                                2 hours exam
@skjekkeland                    100 questions
                                USD 265.-
www.aiim.org/certification



 Trend #1: Mobile Revolution




4.2 Billion people have a toothbrush

5.1 Billion people have a mobile
phone subscription
www.aiim.org/certification



Trend #2: Everything is Social




                                           Source: en.gauge media
www.aiim.org/certification



Trend #3: To the Cloud

                            “At year-end
                            2016, more
                            than 50
                            percent of
                            Global 1000
                            companies will
                            have stored
                            customer-
                            sensitive data
                            in the public
                            cloud.”
www.aiim.org/certification



  Trend #4: Big Data
                           IDC:
                           • The world’s information is doubling
                             every two years.
                           • By 2020 the world will generate 50
                             times the amount of information
                             and 75 times the number of
                             "information containers”
                           • At the same time, the IT staff to
                             manage all this will grow less than
                             1.5 times.
Gartner:
• Through 2015, more than 85 percent of Fortune 500
  organizations will fail to effectively exploit big data for
  competitive advantage
www.aiim.org/certification



Records, meet Engagement
www.aiim.org/certification



Records, meet Engagement
www.aiim.org/certification



The Emerging Information Professional



 “To fully exploit information, people are needed to explicitly
  manage it. The enterprises that are moving first to create these
  roles, and train for them, will be the first to benefit from
  information exploitation.
 Professional roles focused on information management will be
  different to that of established IT roles.
 An "information professional" will not be one type of role or skill
  set, but will in fact have a number of specializations.”
      Deb Logan and Regina Casonata, Gartner
www.aiim.org/certification



The Emerging Information Professional




  “Our ongoing work with Forrester clients indicates that the skills
   mix required to deliver and scale up enterprise-wide workplace
   solutions, like enterprise social tools, infrastructure for engaging
   Web experiences, and content management, is changing.
  Raw technology skills are of lesser importance than they once
   were. Now the ability to influence stakeholders across IT, legal,
   communications, marketing, and HR is of utmost importance.”
     Leslie Owens, Matthew Brown and Anjali Yakkundi, Forrester
www.aiim.org/certification



Skills You Need to Succeed
                 AIIM did a market survey with
                  1450+ respondents to identify
                  and invite subject matter
                  experts (SME)s.
                 The SMEs met for a Job Analysis
                  Workshop and conference calls
                  in May 2011.
                 They had a Test Specifications
                  Meeting June 2011.
                 Additional SMEs then joined
                  them for an Exam Item Writing
                  Workshop in mid June 2011.
                 The Standard Setting meetings
                  was in late June 2011.
Domain                     Focus Area/Sub-domain             Weights
1. Access/ Use             1.1 Enterprise Search
                           1.2 Business Intelligence
                           1.3 Master Data Management
                                                               12
                           1.4 Text Analytics
2. Capture/ Manage         2.1 Information Capture
                           2.2 Business Process Management
                           2.3 Knowledge Management            20
                           2.4 Email Management
                           2.5 Content Management
3. Collaborate/ Deliver    3.1 Collaboration
                           3.2 Social Media
                           3.3 Information Workplace
                           3.4 Instant Messaging
                                                               18
                           3.5 Telecommuting Support
                           3.6 Web Conferencing
4. Secure/ Preserve        4.1 Security
                           4.2 Records Management
                           4.3 Data Privacy
                           4.4 Digital Rights Management
                                                               20
                           4.5 Archiving
                           4.6 E-Discovery
5. Architecture/ Systems   5.1 Information Architecture
                           5.2 Technical Architecture
                           5.3 Cloud Computing                 15
                           5.4 Mobile Applications
                           5.5 Websites and portals
6. Plan/ Implement         6.1 Strategic Planning
                           6.2 Building the Business Case
                           6.3 Implementation Planning
                           6.4 Requirements Definition
                                                               15
                           6.5 Solution Design
                           6.6 Change Management
www.aiim.org/certification



Certified Information Professional




 Become a Certified Information Professional
 (CIP) to demonstrate your ability to solve an
  organization's existing information-related
    problems as well as plan for the future.
www.aiim.org/certification



Certified Information Professional
  Certified Information Professional (CIP) exam developed
  according to ISO17024
www.aiim.org/certification



 Certified Information Professional
What is the CIP?                  Why take the CIP?
 The 2 hours one-time, single-    Enhance your value to
  part proctored exam has 100       employers and clients
  multiple-choice questions,       Lead your organization into the
  electronically scored.            world of mobile, social, cloud
 The exam is available from        and big data
  Prometric test centers across    Demonstrate your ability to
  the world                         bridge IT and business
  www.prometric.com/aiim
                                   Keep your information
 Price is USD 265.-                management skills current and
 AIIM is not requiring             competitive
  candidates to have any           Become part of the next wave
  minimum education or              of information professionals
  experience before taking the
  exam
www.aiim.org/certification



      Feedback
 77% of AIIM community
  members see value in a such a
  certification for them personally

 68% of AIIM community
  members see value in such a
  certification for their
  organization

 38% of IT practitioners not
  connected to AIIM said that
  they would definitely or
  probably pursue such a
  certification
www.aiim.org/certification



        Feedback
 “Every information management professional and information architect should
  become a Certified Information Professional. Experienced pros can quickly identify
  and fill knowledge gaps, while newcomers have a solid learning path to become
  an information subject matter expert. Earning the CIP designation demonstrates to
  your organization and clients that you are a valuable resource for their enterprise
  information initiatives.”
   J. Kevin Parker, CIP, ECMS, SharePointS, Enterprise Information Architect, Web
      Engineer, SharePoint SME
 “The AIIM Information Certification clearly connects all aspects of content, people,
  data and processes; which are behind or should be considered to solve these
  problems. I very highly recommend it.”
   Vikram Setia, Managing Partner, infoMENTUM Limited
 “The Certified Information Professional certification is the best way to move your
  organization to the modern world! It validates the knowledge your team has to
  deliver the right information to the right people at the right time and right cost, and
  to satisfy legal, records, executive/operations, and technology requirements.”
   Catherine Webber, JD, MSW, MBA, President, Smart Government
www.aiim.org/certification



   Next Step
 The “SAT” -- Information about the CIP can be found at
  www.aiim.org/certification

 The “Prep Course” – FREE exam preparation videos in 6
  domains are available on the website at
  www.aiim.org/videos

 Exam can be taken at any Prometric testing center,
  worldwide.
   Exam Length: 2 hours, 100 multiple choice questions
   Cost $265
   Register at www.prometric.com/aiim

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New Information Certification

  • 1. In the social, mobile and cloud era, what does it take to be an Information Professional? Atle Skjekkeland Chief Operating Officer, AIIM 2 hours exam @skjekkeland 100 questions USD 265.-
  • 2. www.aiim.org/certification Trend #1: Mobile Revolution 4.2 Billion people have a toothbrush 5.1 Billion people have a mobile phone subscription
  • 3. www.aiim.org/certification Trend #2: Everything is Social Source: en.gauge media
  • 4. www.aiim.org/certification Trend #3: To the Cloud “At year-end 2016, more than 50 percent of Global 1000 companies will have stored customer- sensitive data in the public cloud.”
  • 5. www.aiim.org/certification Trend #4: Big Data IDC: • The world’s information is doubling every two years. • By 2020 the world will generate 50 times the amount of information and 75 times the number of "information containers” • At the same time, the IT staff to manage all this will grow less than 1.5 times. Gartner: • Through 2015, more than 85 percent of Fortune 500 organizations will fail to effectively exploit big data for competitive advantage
  • 8. www.aiim.org/certification The Emerging Information Professional  “To fully exploit information, people are needed to explicitly manage it. The enterprises that are moving first to create these roles, and train for them, will be the first to benefit from information exploitation.  Professional roles focused on information management will be different to that of established IT roles.  An "information professional" will not be one type of role or skill set, but will in fact have a number of specializations.”  Deb Logan and Regina Casonata, Gartner
  • 9. www.aiim.org/certification The Emerging Information Professional  “Our ongoing work with Forrester clients indicates that the skills mix required to deliver and scale up enterprise-wide workplace solutions, like enterprise social tools, infrastructure for engaging Web experiences, and content management, is changing.  Raw technology skills are of lesser importance than they once were. Now the ability to influence stakeholders across IT, legal, communications, marketing, and HR is of utmost importance.”  Leslie Owens, Matthew Brown and Anjali Yakkundi, Forrester
  • 10. www.aiim.org/certification Skills You Need to Succeed  AIIM did a market survey with 1450+ respondents to identify and invite subject matter experts (SME)s.  The SMEs met for a Job Analysis Workshop and conference calls in May 2011.  They had a Test Specifications Meeting June 2011.  Additional SMEs then joined them for an Exam Item Writing Workshop in mid June 2011.  The Standard Setting meetings was in late June 2011.
  • 11. Domain Focus Area/Sub-domain Weights 1. Access/ Use 1.1 Enterprise Search 1.2 Business Intelligence 1.3 Master Data Management 12 1.4 Text Analytics 2. Capture/ Manage 2.1 Information Capture 2.2 Business Process Management 2.3 Knowledge Management 20 2.4 Email Management 2.5 Content Management 3. Collaborate/ Deliver 3.1 Collaboration 3.2 Social Media 3.3 Information Workplace 3.4 Instant Messaging 18 3.5 Telecommuting Support 3.6 Web Conferencing 4. Secure/ Preserve 4.1 Security 4.2 Records Management 4.3 Data Privacy 4.4 Digital Rights Management 20 4.5 Archiving 4.6 E-Discovery 5. Architecture/ Systems 5.1 Information Architecture 5.2 Technical Architecture 5.3 Cloud Computing 15 5.4 Mobile Applications 5.5 Websites and portals 6. Plan/ Implement 6.1 Strategic Planning 6.2 Building the Business Case 6.3 Implementation Planning 6.4 Requirements Definition 15 6.5 Solution Design 6.6 Change Management
  • 12. www.aiim.org/certification Certified Information Professional Become a Certified Information Professional (CIP) to demonstrate your ability to solve an organization's existing information-related problems as well as plan for the future.
  • 13. www.aiim.org/certification Certified Information Professional Certified Information Professional (CIP) exam developed according to ISO17024
  • 14. www.aiim.org/certification Certified Information Professional What is the CIP? Why take the CIP?  The 2 hours one-time, single-  Enhance your value to part proctored exam has 100 employers and clients multiple-choice questions,  Lead your organization into the electronically scored. world of mobile, social, cloud  The exam is available from and big data Prometric test centers across  Demonstrate your ability to the world bridge IT and business www.prometric.com/aiim  Keep your information  Price is USD 265.- management skills current and  AIIM is not requiring competitive candidates to have any  Become part of the next wave minimum education or of information professionals experience before taking the exam
  • 15. www.aiim.org/certification Feedback  77% of AIIM community members see value in a such a certification for them personally  68% of AIIM community members see value in such a certification for their organization  38% of IT practitioners not connected to AIIM said that they would definitely or probably pursue such a certification
  • 16. www.aiim.org/certification Feedback  “Every information management professional and information architect should become a Certified Information Professional. Experienced pros can quickly identify and fill knowledge gaps, while newcomers have a solid learning path to become an information subject matter expert. Earning the CIP designation demonstrates to your organization and clients that you are a valuable resource for their enterprise information initiatives.”  J. Kevin Parker, CIP, ECMS, SharePointS, Enterprise Information Architect, Web Engineer, SharePoint SME  “The AIIM Information Certification clearly connects all aspects of content, people, data and processes; which are behind or should be considered to solve these problems. I very highly recommend it.”  Vikram Setia, Managing Partner, infoMENTUM Limited  “The Certified Information Professional certification is the best way to move your organization to the modern world! It validates the knowledge your team has to deliver the right information to the right people at the right time and right cost, and to satisfy legal, records, executive/operations, and technology requirements.”  Catherine Webber, JD, MSW, MBA, President, Smart Government
  • 17. www.aiim.org/certification Next Step  The “SAT” -- Information about the CIP can be found at www.aiim.org/certification  The “Prep Course” – FREE exam preparation videos in 6 domains are available on the website at www.aiim.org/videos  Exam can be taken at any Prometric testing center, worldwide.  Exam Length: 2 hours, 100 multiple choice questions  Cost $265  Register at www.prometric.com/aiim

Editor's Notes

  1. 3 things feeding this growth according to Geoffrey Moore and last years research; 1. Mobile, 2. Broadband, 3. AccessComputers are every where, and we are expecting 2nd (and 3rd and 4th!) mobile revolution.We have new sets of devices and smart phonesWe use phones to launch processes and generate geographically tagged informationWe have a new class of content consumption devicesAnd what about mobile:The shipment of smartphones and tablets has now surpassed the shipment of computersAt the MMA Forum Asia conference it was said 4.2 Billion people have a tootbrush but 5.1 Billion people have a mobile phone subscription..ChaCha interviewed 1,500 teens and young adults about their media habits.• If forced to pick one device, 61% would take phone, 18% the computer, 11% TV and 11% radio• 68% of teens said their favorite way to communicate was SMS, vs 10% voice calls, 9% facebook, 3% instant messaging and ...0.3% preferred emailAstonishing finding from UK survey of youth• 10% of youth think its ok to send SMS text messages while having sex, according to Retrovo research• 49% say its ok to send messages while eating
  2. Otherthings feeding the exponential growth…AccessInfinite content, no barriers to entry, no barriers to exitCommunications are any-to-many-to-oneSocial networks, blogs, Skype, TwitterBroadbandInfinite content, no barriers to entry, no barriers to exitCommunications are any-to-many-to-oneSocial networks, blogs, Skype, TwitterTake social media:People now spend more time on Facebook than Google96% of 18-35 yr olds are on a social network34% of bloggers post opinions about products and brands78% of consumers trust peer recommendations, while only 14% trust advertisementQ: Will your website be relevant…?
  3. Almost half of all CIOs expect to operate their applications and infrastructures via cloud technologies within the next five years. This change will necessitate that CIOs reimagine IT and lead their organizations through a process of creative destruction, which will need to be supported by the information professionals.Organizations are shifting their focus from information TECHNOLOGY to how information is MANAGED. The stakes related to effective information management are rising at the same time that demands from the business to reduce costs are accelerating. The Gartner 2011 CIO Survey amongst 2,000 CIOs found the following top 10 business and technology priorities for 2011.
  4. The volume is growing exponentially, - which means that what we experience today is nothing compared to what will come. This increase in volume will force us to rethink how we identify, capture and manage information assets."It's Not Information Overload. It's Filter Failure”, said author Clay Shirky at Web 2.0 Expo a few years ago. Nobody complaints about knowledge overload.And most people actually complain that they don’t get enough information…. We are drowning in data, but thirsting for knowledgeIt will in fact increase by 50 times by 2020….
  5. Focus has shifted from SOR to SOE…A number of trends are converging to dramatically change Enterprise IT:Social – The spread of consumer-based social technologies is creating pressure within the enterprise to adopt similar social tools to connect employees, partners, and customers.Local – The spread of location-aware devices is creating new product and service opportunities that are targeted based on location and proximity.Mobile – Perhaps the most important of the three trends, the revolution in mobile technologies is far more encompassing than just the spread of such smart devices as the iPhone. By 2012, there will be more cellular subscribers than there are people on the plant, representing the 7th major communications revolution (printing press, recorded sound, radio, TV, personal computer, internet and now mobile). The convergence of these trends will dramatically impact how information is created and consumed, how processes are launched, how value is delivered, and how information is managed.
  6. Focus has shifted from SOR to SOE…A number of trends are converging to dramatically change Enterprise IT:Social – The spread of consumer-based social technologies is creating pressure within the enterprise to adopt similar social tools to connect employees, partners, and customers.Local – The spread of location-aware devices is creating new product and service opportunities that are targeted based on location and proximity.Mobile – Perhaps the most important of the three trends, the revolution in mobile technologies is far more encompassing than just the spread of such smart devices as the iPhone. By 2012, there will be more cellular subscribers than there are people on the plant, representing the 7th major communications revolution (printing press, recorded sound, radio, TV, personal computer, internet and now mobile). The convergence of these trends will dramatically impact how information is created and consumed, how processes are launched, how value is delivered, and how information is managed.
  7. How do an organization then prepare for the future?The market is demanding that information plumbers become skilled in managing information assets…Gartner just published a report about the need for Information Professionals…Per Gartner;“To fully exploit information, people are needed to explicitly manage it. The enterprises that are moving first to create these roles, and train for them, will be the first to benefit from information exploitation. Professional roles focused on information management will be different to that of established IT roles. An "information professional" will not be one type of role or skill set, but will in fact have a number of specializations.”
  8. How do an organization then prepare for the future?The market is demanding that information plumbers become skilled in managing information assets…Gartner just published a report about the need for Information Professionals…Per Gartner;“To fully exploit information, people are needed to explicitly manage it. The enterprises that are moving first to create these roles, and train for them, will be the first to benefit from information exploitation. Professional roles focused on information management will be different to that of established IT roles. An "information professional" will not be one type of role or skill set, but will in fact have a number of specializations.”
  9. we asked 1100 AIIM community members and 350 IT practitioners (IT Managers, IT Staff, Consultants, and small business owners) what level of expertise they would expect an information professionals to have. The survey respondents were asked to prioritize the knowledge areas identified by the Forrester report “A Snapshot Of Today’s Content And Collaboration Professional,” November 3, 2010.
  10. ISO 17024 demands clear lines of separation between examination development, examination delivery, and award of certification.AIIM contracted with Access Sciences and Prometric to help us develop this new certification according to ISO17024 and other relevant best practices.
  11. ISO 17024 demands clear lines of separation between examination development, examination delivery, and award of certification.AIIM contracted with Access Sciences and Prometric to help us develop this new certification according to ISO17024 and other relevant best practices.
  12. 68% of AIIM community members see value in such a Information certification for their organization, and this increases to 77% when we asked them about its value for them personally. We also tested the interest among the above IT managers, IT staff, consultants, and small business owners not connected to AIIM, and 38% of IT practitioners said that they would definitely or probably pursue a certification of this nature.The Information Certification must be of value to people tasked with planning and supporting the new environments, whether within a department, across departmental boundaries, or throughout the extended enterprise. This will be information practitioners and professionals, which is often a mix of IT staff, information and records managers, and line of business people responsible for information intensive processes and repositories. We also see an interest amongst solution providers and consultants.
  13. How do an organization then prepare for the future?The market is demanding that information plumbers become skilled in managing information assets…Gartner just published a report about the need for Information Professionals…Per Gartner;“To fully exploit information, people are needed to explicitly manage it. The enterprises that are moving first to create these roles, and train for them, will be the first to benefit from information exploitation. Professional roles focused on information management will be different to that of established IT roles. An "information professional" will not be one type of role or skill set, but will in fact have a number of specializations.”