Become a Certified Information Professional (CIP), AIIM's newly-launched certification. Earning this designation demonstrates your ability to solve an organization's existing information-related problems as well as plan for the future.
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New Information Certification
1. In the social, mobile and cloud
era, what does it take to be an
Information Professional?
Atle Skjekkeland
Chief Operating Officer, AIIM
2 hours exam
@skjekkeland 100 questions
USD 265.-
4. www.aiim.org/certification
Trend #3: To the Cloud
“At year-end
2016, more
than 50
percent of
Global 1000
companies will
have stored
customer-
sensitive data
in the public
cloud.”
5. www.aiim.org/certification
Trend #4: Big Data
IDC:
• The world’s information is doubling
every two years.
• By 2020 the world will generate 50
times the amount of information
and 75 times the number of
"information containers”
• At the same time, the IT staff to
manage all this will grow less than
1.5 times.
Gartner:
• Through 2015, more than 85 percent of Fortune 500
organizations will fail to effectively exploit big data for
competitive advantage
8. www.aiim.org/certification
The Emerging Information Professional
“To fully exploit information, people are needed to explicitly
manage it. The enterprises that are moving first to create these
roles, and train for them, will be the first to benefit from
information exploitation.
Professional roles focused on information management will be
different to that of established IT roles.
An "information professional" will not be one type of role or skill
set, but will in fact have a number of specializations.”
Deb Logan and Regina Casonata, Gartner
9. www.aiim.org/certification
The Emerging Information Professional
“Our ongoing work with Forrester clients indicates that the skills
mix required to deliver and scale up enterprise-wide workplace
solutions, like enterprise social tools, infrastructure for engaging
Web experiences, and content management, is changing.
Raw technology skills are of lesser importance than they once
were. Now the ability to influence stakeholders across IT, legal,
communications, marketing, and HR is of utmost importance.”
Leslie Owens, Matthew Brown and Anjali Yakkundi, Forrester
10. www.aiim.org/certification
Skills You Need to Succeed
AIIM did a market survey with
1450+ respondents to identify
and invite subject matter
experts (SME)s.
The SMEs met for a Job Analysis
Workshop and conference calls
in May 2011.
They had a Test Specifications
Meeting June 2011.
Additional SMEs then joined
them for an Exam Item Writing
Workshop in mid June 2011.
The Standard Setting meetings
was in late June 2011.
11. Domain Focus Area/Sub-domain Weights
1. Access/ Use 1.1 Enterprise Search
1.2 Business Intelligence
1.3 Master Data Management
12
1.4 Text Analytics
2. Capture/ Manage 2.1 Information Capture
2.2 Business Process Management
2.3 Knowledge Management 20
2.4 Email Management
2.5 Content Management
3. Collaborate/ Deliver 3.1 Collaboration
3.2 Social Media
3.3 Information Workplace
3.4 Instant Messaging
18
3.5 Telecommuting Support
3.6 Web Conferencing
4. Secure/ Preserve 4.1 Security
4.2 Records Management
4.3 Data Privacy
4.4 Digital Rights Management
20
4.5 Archiving
4.6 E-Discovery
5. Architecture/ Systems 5.1 Information Architecture
5.2 Technical Architecture
5.3 Cloud Computing 15
5.4 Mobile Applications
5.5 Websites and portals
6. Plan/ Implement 6.1 Strategic Planning
6.2 Building the Business Case
6.3 Implementation Planning
6.4 Requirements Definition
15
6.5 Solution Design
6.6 Change Management
14. www.aiim.org/certification
Certified Information Professional
What is the CIP? Why take the CIP?
The 2 hours one-time, single- Enhance your value to
part proctored exam has 100 employers and clients
multiple-choice questions, Lead your organization into the
electronically scored. world of mobile, social, cloud
The exam is available from and big data
Prometric test centers across Demonstrate your ability to
the world bridge IT and business
www.prometric.com/aiim
Keep your information
Price is USD 265.- management skills current and
AIIM is not requiring competitive
candidates to have any Become part of the next wave
minimum education or of information professionals
experience before taking the
exam
15. www.aiim.org/certification
Feedback
77% of AIIM community
members see value in a such a
certification for them personally
68% of AIIM community
members see value in such a
certification for their
organization
38% of IT practitioners not
connected to AIIM said that
they would definitely or
probably pursue such a
certification
16. www.aiim.org/certification
Feedback
“Every information management professional and information architect should
become a Certified Information Professional. Experienced pros can quickly identify
and fill knowledge gaps, while newcomers have a solid learning path to become
an information subject matter expert. Earning the CIP designation demonstrates to
your organization and clients that you are a valuable resource for their enterprise
information initiatives.”
J. Kevin Parker, CIP, ECMS, SharePointS, Enterprise Information Architect, Web
Engineer, SharePoint SME
“The AIIM Information Certification clearly connects all aspects of content, people,
data and processes; which are behind or should be considered to solve these
problems. I very highly recommend it.”
Vikram Setia, Managing Partner, infoMENTUM Limited
“The Certified Information Professional certification is the best way to move your
organization to the modern world! It validates the knowledge your team has to
deliver the right information to the right people at the right time and right cost, and
to satisfy legal, records, executive/operations, and technology requirements.”
Catherine Webber, JD, MSW, MBA, President, Smart Government
17. www.aiim.org/certification
Next Step
The “SAT” -- Information about the CIP can be found at
www.aiim.org/certification
The “Prep Course” – FREE exam preparation videos in 6
domains are available on the website at
www.aiim.org/videos
Exam can be taken at any Prometric testing center,
worldwide.
Exam Length: 2 hours, 100 multiple choice questions
Cost $265
Register at www.prometric.com/aiim
Editor's Notes
3 things feeding this growth according to Geoffrey Moore and last years research; 1. Mobile, 2. Broadband, 3. AccessComputers are every where, and we are expecting 2nd (and 3rd and 4th!) mobile revolution.We have new sets of devices and smart phonesWe use phones to launch processes and generate geographically tagged informationWe have a new class of content consumption devicesAnd what about mobile:The shipment of smartphones and tablets has now surpassed the shipment of computersAt the MMA Forum Asia conference it was said 4.2 Billion people have a tootbrush but 5.1 Billion people have a mobile phone subscription..ChaCha interviewed 1,500 teens and young adults about their media habits.• If forced to pick one device, 61% would take phone, 18% the computer, 11% TV and 11% radio• 68% of teens said their favorite way to communicate was SMS, vs 10% voice calls, 9% facebook, 3% instant messaging and ...0.3% preferred emailAstonishing finding from UK survey of youth• 10% of youth think its ok to send SMS text messages while having sex, according to Retrovo research• 49% say its ok to send messages while eating
Otherthings feeding the exponential growth…AccessInfinite content, no barriers to entry, no barriers to exitCommunications are any-to-many-to-oneSocial networks, blogs, Skype, TwitterBroadbandInfinite content, no barriers to entry, no barriers to exitCommunications are any-to-many-to-oneSocial networks, blogs, Skype, TwitterTake social media:People now spend more time on Facebook than Google96% of 18-35 yr olds are on a social network34% of bloggers post opinions about products and brands78% of consumers trust peer recommendations, while only 14% trust advertisementQ: Will your website be relevant…?
Almost half of all CIOs expect to operate their applications and infrastructures via cloud technologies within the next five years. This change will necessitate that CIOs reimagine IT and lead their organizations through a process of creative destruction, which will need to be supported by the information professionals.Organizations are shifting their focus from information TECHNOLOGY to how information is MANAGED. The stakes related to effective information management are rising at the same time that demands from the business to reduce costs are accelerating. The Gartner 2011 CIO Survey amongst 2,000 CIOs found the following top 10 business and technology priorities for 2011.
The volume is growing exponentially, - which means that what we experience today is nothing compared to what will come. This increase in volume will force us to rethink how we identify, capture and manage information assets."It's Not Information Overload. It's Filter Failure”, said author Clay Shirky at Web 2.0 Expo a few years ago. Nobody complaints about knowledge overload.And most people actually complain that they don’t get enough information…. We are drowning in data, but thirsting for knowledgeIt will in fact increase by 50 times by 2020….
Focus has shifted from SOR to SOE…A number of trends are converging to dramatically change Enterprise IT:Social – The spread of consumer-based social technologies is creating pressure within the enterprise to adopt similar social tools to connect employees, partners, and customers.Local – The spread of location-aware devices is creating new product and service opportunities that are targeted based on location and proximity.Mobile – Perhaps the most important of the three trends, the revolution in mobile technologies is far more encompassing than just the spread of such smart devices as the iPhone. By 2012, there will be more cellular subscribers than there are people on the plant, representing the 7th major communications revolution (printing press, recorded sound, radio, TV, personal computer, internet and now mobile). The convergence of these trends will dramatically impact how information is created and consumed, how processes are launched, how value is delivered, and how information is managed.
Focus has shifted from SOR to SOE…A number of trends are converging to dramatically change Enterprise IT:Social – The spread of consumer-based social technologies is creating pressure within the enterprise to adopt similar social tools to connect employees, partners, and customers.Local – The spread of location-aware devices is creating new product and service opportunities that are targeted based on location and proximity.Mobile – Perhaps the most important of the three trends, the revolution in mobile technologies is far more encompassing than just the spread of such smart devices as the iPhone. By 2012, there will be more cellular subscribers than there are people on the plant, representing the 7th major communications revolution (printing press, recorded sound, radio, TV, personal computer, internet and now mobile). The convergence of these trends will dramatically impact how information is created and consumed, how processes are launched, how value is delivered, and how information is managed.
How do an organization then prepare for the future?The market is demanding that information plumbers become skilled in managing information assets…Gartner just published a report about the need for Information Professionals…Per Gartner;“To fully exploit information, people are needed to explicitly manage it. The enterprises that are moving first to create these roles, and train for them, will be the first to benefit from information exploitation. Professional roles focused on information management will be different to that of established IT roles. An "information professional" will not be one type of role or skill set, but will in fact have a number of specializations.”
How do an organization then prepare for the future?The market is demanding that information plumbers become skilled in managing information assets…Gartner just published a report about the need for Information Professionals…Per Gartner;“To fully exploit information, people are needed to explicitly manage it. The enterprises that are moving first to create these roles, and train for them, will be the first to benefit from information exploitation. Professional roles focused on information management will be different to that of established IT roles. An "information professional" will not be one type of role or skill set, but will in fact have a number of specializations.”
we asked 1100 AIIM community members and 350 IT practitioners (IT Managers, IT Staff, Consultants, and small business owners) what level of expertise they would expect an information professionals to have. The survey respondents were asked to prioritize the knowledge areas identified by the Forrester report “A Snapshot Of Today’s Content And Collaboration Professional,” November 3, 2010.
ISO 17024 demands clear lines of separation between examination development, examination delivery, and award of certification.AIIM contracted with Access Sciences and Prometric to help us develop this new certification according to ISO17024 and other relevant best practices.
ISO 17024 demands clear lines of separation between examination development, examination delivery, and award of certification.AIIM contracted with Access Sciences and Prometric to help us develop this new certification according to ISO17024 and other relevant best practices.
68% of AIIM community members see value in such a Information certification for their organization, and this increases to 77% when we asked them about its value for them personally. We also tested the interest among the above IT managers, IT staff, consultants, and small business owners not connected to AIIM, and 38% of IT practitioners said that they would definitely or probably pursue a certification of this nature.The Information Certification must be of value to people tasked with planning and supporting the new environments, whether within a department, across departmental boundaries, or throughout the extended enterprise. This will be information practitioners and professionals, which is often a mix of IT staff, information and records managers, and line of business people responsible for information intensive processes and repositories. We also see an interest amongst solution providers and consultants.
How do an organization then prepare for the future?The market is demanding that information plumbers become skilled in managing information assets…Gartner just published a report about the need for Information Professionals…Per Gartner;“To fully exploit information, people are needed to explicitly manage it. The enterprises that are moving first to create these roles, and train for them, will be the first to benefit from information exploitation. Professional roles focused on information management will be different to that of established IT roles. An "information professional" will not be one type of role or skill set, but will in fact have a number of specializations.”