A Dialect of Our Own Design
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This document discusses the fundamentals of visual design and communication. It covers concepts like mental models, mapping, affordances, semiotics, typography, and color which are used to effectively convey meaning and ideas visually. The document advocates designing systems rather than individual pages, and highlights responsive web design as an important approach. It concludes by recommending further reading on visual grammar, design principles, and communicating design concepts.
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A Dialect of Our Own Design
- 1. A DIALECT OF OUR OWN DESIGN SIMON COLLISON Interlink, June 2011 @colly colly.com
- 27. MENTAL MODELS
- 28. The models people have of themselves, others, the environment, and the things with which they interact. MENTAL MODELS
- 29. Me Experience Interaction Others Environment Instruction
- 30. MAPPING
- 31. The relationship between two things. Natural mapping leads to immediate understanding. MAPPING
- 32. Control Outcome
- 33. Control Understanding Outcome
- 34. AFFORDANCE
- 35. An affordance is a quality of an object, or an environment, that allows an individual to perform an action. AFFORDANCE
- 36. SEMIOTICS
- 37. The study of signs offering an explanation of how people extract meaning from words, sounds and images. SEMIOTICS
- 38. Symbol Icon Index
- 39. TYPOGRAPHY
- 40. By using typography we give a written idea a visual form. TYPOGRAPHY
- 41. COLOUR
- 42. Colour can bring designs to life, inform hierarchies, create bonds between elements, add pace or emotion. COLOUR
- 43. THINK SMARTER
- 44. PART TWO AND SO TO WEB
- 46. OUR MISTAKES
- 60. We don’t design web pages. We design systems. SYSTEMS
- 62. OUR VOCABULARY
- 68. SO... WHAT NEXT?
- 69. THANK YOU SIMON COLLISON @colly http://colly.com
- 70. FURTHER READING Visual Grammar by Christian Leborg The Design of Everyday Things by Don Norman Understanding Comics by Scott McCloud Principles of Form and Design by Wucius Wong Designing for the Web by Mark Boulton Mental Models by Indi Young Communicating Design by Dan Brown