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Glyn Moody: The great prize: open innovation
- 4. video tapes to DVDs
- 6. once in a *civilisation*
- 8. most evident in the realm of content – music, film, text
- 9. brings need to move from approaches based on scarcity to those based on abundance
- 11. today: €50 memory stick, capacity 32 Gbytes, stores 5,000 songs
- 14. everyone with a smartphone can access *all* of it, anywhere
- 15. innovation driven not just by knowledge, but by connections
- 16. network effects – of knowledge, of knowers
- 18. top-down
- 21. adding knowledge to traditional innovation makes it slower
- 23. its birth and characteristics can be observed in the story of the free operating system, GNU/Linux
- 25. GNU is ”GNU's Not Unix” - a recursive acronym
- 26. one man's attempt to create a free version of the leading Unix operating system
- 28. in March 1991, 21-year-old student Linus Torvalds started writing one ”just for fun” – in his Helsinki bedroom
- 29. key inflection was August 1991, when he opened up his ”Linux” project using the Internet
- 32. different people approach a problem in different ways
- 33. adding more people increases the probability that someone’s approach will matched the problem in such a way that the solution is obvious (”shallow”) to that person
- 38. peer esteem
- 39. altruism
- 42. open call for solution
- 44. smaller-scale, tightly-specified, payment by results – DesignCrowd
- 45. mixed specification and payment terms – Challenge.gov
- 48. worth €40 ,000,000 present-day money
- 49. won unexpectedly by clockmaker, John Harrison
- 53. $1.5 billion dollars spent on private spaceflight industry
- 56. launching, landing, and operating a rover on the lunar surface ($20 million)
- 57. improved point-of-care TB diagnostic suitable for the developing world
- 59. 16 year-old Canadian won national science contest with drug cocktail for helping cystic fibrosis patients
- 60. largest pool of participants
- 62. need clear end-points, ideally with milestones against which progress can be checked
- 63. need maximum freedom for achieving those milestones and the final result
- 65. new communities can be created around problems
- 66. feedback from even wider circle of interested parties can be offered
- 67. provides broad educational benefits
- 69. motivates people to participate
- 70. easier to create sustained media interest
- 71. public is more engaged with prize and participants
- 73. stops re-invention of the wheel
- 75. adds to knowledge abundance
- 76. drives further open innovation