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>
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> : www.berlinlog.com
> twitter.com/npool
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16. Push- & Pull- Communication
> Push-C.: , ,
(publish)
> Pull-C.:
(subscribe)
16
19. / Information Overload
• ,
.
• Bertram Gross (1964): The Managing of Organizations
• Alvin Toffler (1970): Future Shock
19
20. •
• : (Table of Contents),
(glossary), (footnote)
• (WWW): (Browser)
• , (sitemap)
• (Location Based Service)
• Friends are Filters!
20
24. The strength of week ties
• (primary informations)
: strong ties
• : , , ,
• : , , ,
24
25. The strength of week ties
• (primary informations)
: strong ties
• : , , ,
• : , , ,
:
24
32. Twitter is a news distribution media!
> (tweet) 21% (2010 )
> (tweet) 79%
> RT
> (tweet) 25%
28
35. >
>
> Gatekeeper , Superhubs
> ?
>>> 30
‘ ’ !!!!
37. 75%
Reach and Usage by Country (2010 4 )
Social Networks & Blogs
Country Reach (Percent)
( :1 )
Brasil 86 5.03
Italy 78 6.28
USA 74 6.35
France 73 4.10
Germany 63 4.13
Suiss 59 3.44
World 75 6.0
Growth + 24 % 66%
: Nielsen
32
62. 2009
(SNS)
:
5000 ‘ ’
56
64. 2009 10 21
/
/
⇓
,
⇓
2009 11 23 : 98
58
69. 2010 3 17
“Have a break?”
63
70. 1. 17 ,
2. 17 , (
: 79 )
3. 18 ,“
”
4. 18 , !
64
85. →
> 1 1 : ‘ ’
> : (empathy) , ,
> / :
78
86. > : Mission Impossible!
> / 1
>‘ ’
79
88. :
Old Spice &
Mustafa
: http://www.berlinlog.com/?p=335
81
98. : John Boehner
> http://www.americaspeakingout.com/
> ,
> , , :
> American Prosperity, Fiscal Accountability, American Values, National
Security, Open Mic
87
99. : Oreo
>“ OREO & milk moments”
> “World’s Fan of the Week”
88
100. Coke’s “Fans First” Approach in Social
Communities
Michael Donnelly
Group Director, Worldwide Interactive Marketing
89
106. The 21st century leader has
the heart of an idealist,
the soul of a renegade,
93
107. The 21st century leader has
the heart of an idealist,
the soul of a renegade,
and the conscience of a
shepherd!
93