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공감 미디어: 트위터
- 1. : 2011.5.16 1
- 2. > > > > > > ( ) >( ) ( ) > : www.berlinlog.com > twitter.com/npool 2
- 3. I. II. : III. 3
- 4. I. 4
- 5. “If the news is important, it will find me!” 5
- 6. 6
- 7. 1 1 : , , 7
- 8. 1: = 8
- 9. 2: = 9
- 10. 3: = ‘ ’ 10
- 11. 11
- 12. 12
- 13. 13
- 14. 14
- 15. Push- & Pull-Communication 15
- 16. Push- & Pull- Communication > Push-C.: , , (publish) > Pull-C.: (subscribe) 16
- 17. Pull Communication = 17
- 18. 18
- 19. / Information Overload • , . • Bertram Gross (1964): The Managing of Organizations • Alvin Toffler (1970): Future Shock 19
- 20. • • : (Table of Contents), (glossary), (footnote) • (WWW): (Browser) • , (sitemap) • (Location Based Service) • Friends are Filters! 20
- 21. ? = ? 21
- 22. Clay Shirky, “Itʼ not information overload, itʼs filter failure.” 22
- 23. 23
- 24. The strength of week ties • (primary informations) : strong ties • : , , , • : , , , 24
- 25. The strength of week ties • (primary informations) : strong ties • : , , , • : , , , : 24
- 26. 25
- 27. 25
- 28. 25
- 29. 25
- 30. vs. 26
- 31. > > > > 27
- 32. Twitter is a news distribution media! > (tweet) 21% (2010 ) > (tweet) 79% > RT > (tweet) 25% 28
- 33. Content 29
- 34. Content Social Experience! 29
- 35. > > > Gatekeeper , Superhubs > ? >>> 30 ‘ ’ !!!!
- 36. II. : 31
- 37. 75% Reach and Usage by Country (2010 4 ) Social Networks & Blogs Country Reach (Percent) ( :1 ) Brasil 86 5.03 Italy 78 6.28 USA 74 6.35 France 73 4.10 Germany 63 4.13 Suiss 59 3.44 World 75 6.0 Growth + 24 % 66% : Nielsen 32
- 38. The Internet is ... Social! 33
- 39. 34
- 40. !!! 35
- 41. Networked Customer 36
- 42. 3 1. 2. 3. 37
- 43. 1. (network density) 38
- 44. 1-1. network density between people 39
- 45. 1-2. network density between people and objects 40
- 46. e.g. Social Graph (Facebook) 41
- 47. 42
- 48. 42
- 49. 2. 43
- 50. 44
- 51. 45
- 52. : , 46
- 53. 1987 47
- 54. 2009 = 48
- 55. : ‘ ’ , 49
- 56. 3. 50
- 57. : RSS Feed, RT, Follow, Like, etc. 51
- 58. ! 52
- 59. 53
- 60. Flashmob 54
- 61. , (Sylt) 55
- 62. 2009 (SNS) : 5000 ‘ ’ 56
- 63. 57
- 64. 2009 10 21 / / ⇓ , ⇓ 2009 11 23 : 98 58
- 65. 59
- 66. 60
- 67. KitKat 61
- 68. Give rainforests a break 62
- 69. 2010 3 17 “Have a break?” 63
- 70. 1. 17 , 2. 17 , ( : 79 ) 3. 18 ,“ ” 4. 18 , ! 64
- 71. 65
- 72. 66
- 73. 67
- 74. 68
- 75. Networked Customer ? 69
- 76. 1. 2. = 70
- 77. 71
- 78. III. (Empathy & Resonance) 72
- 79. 73
- 80. Resonance-Point 73
- 81. 74
- 82. (swing/wave) 75
- 83. Resonance Point ? 76
- 84. (empathy) (curation) 77
- 85. → > 1 1 : ‘ ’ > : (empathy) , , > / : 78
- 86. > : Mission Impossible! > / 1 >‘ ’ 79
- 87. 80
- 88. : Old Spice & Mustafa : http://www.berlinlog.com/?p=335 81
- 89. 82
- 90. 82
- 91. 82
- 92. 83
- 93. 83
- 94. 83
- 95. (curation) > PD ! > + 84
- 96. : > 100% > PR > , , , , ? 85
- 97. : > ,‘ ’ > : > 86
- 98. : John Boehner > http://www.americaspeakingout.com/ > , > , , : > American Prosperity, Fiscal Accountability, American Values, National Security, Open Mic 87
- 99. : Oreo >“ OREO & milk moments” > “World’s Fan of the Week” 88
- 100. Coke’s “Fans First” Approach in Social Communities Michael Donnelly Group Director, Worldwide Interactive Marketing 89
- 101. 90
- 102. The great technology of the 21st century isn’t mechanical. It’s emotional! 91
- 103. 20th century competition was 92
- 104. 20th century competition was 21st century competition is won by heart and soul. 92
- 105. The 21st century leader has the heart of an idealist, 93
- 106. The 21st century leader has the heart of an idealist, the soul of a renegade, 93
- 107. The 21st century leader has the heart of an idealist, the soul of a renegade, and the conscience of a shepherd! 93
- 108. ! 94
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