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How to Use Email Marketingand Social Media,[object Object],to Increase Salesby Building Relationships,[object Object]
Increasing Use of Email Marketing,[object Object],Nearly 2/3 of all businesses expect to increase their use of email marketing, and small businesses are the most likely of all ,[object Object],Source: Social Media Examiner’s Social Media Study April 18, 2011,[object Object],http://bitly.com/eURtxf,[object Object]
Why Email Marketing?,[object Object],[object Object]
Positions you as an expert, as a “go to” person in your field.
Positions you as likeable and trustworthy.  People want to do business with people they know, like and trust.
Keeps your customers “in the know”.,[object Object]
Segment your list
Subject line - From line
Be consistent
Analyze your data and adjust
Make links clickable
Don’t email without permission
Don’t include the kitchen sink
Don’t skip the email service provider!,[object Object]
EmailAfter,[object Object]
Email Example,[object Object]
Social Media is Still Fairly New,[object Object],Source: Altimeter Group, Jeremiah Owyang,[object Object],http://www.web-strategist.com/blog/research/,[object Object]
Facebook,[object Object],[object Object]
  30 billion pieces of content shared each month
  96% of millennials have joined a social network
  Fastest growing segment: 55-65 yr-old females,[object Object]
Facebook Ex: Sweet Leaf Tea,[object Object]

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Email Marketing and Social Media 101