13. Some stats… Spend online nearly doublethe worldwide average (43.5 hours per month versus 23.1) Visit nearly 100 different websites over three months, more than double the worldwide average of just 42. 55 and older are fastest-growing demographic of internet users - one in five internet users, more than people aged 10 to 24, 25 to 34, and 35 to 44 who comprise 10, 18, and 18 percent of internet users respectively. Newspaper and political websites are gaining traction. Group buying websitesGroupon, Watch more videos on average than the U.S., 147 per viewer compared to 100. 18-24 year old watches about 244 videos per month. Source: http://www.techvibes.com/blog. Research firm Comscore.
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15. 0K- I see the opportunity but where do I start?
16. Strategy before Tactics Build your skills Conduct a social media audit Develop your goals Establish objectives Build a social media plan Implement and measure
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18. Confidence comes with competence Workshops, webinars, books Seek out the early adopters in your work place or at home Open up social media to employees Lean into it personally…..Facebook, Youtube, Linked In, Twitter Corporately, listen before engaging
19. Some resources www.cepsm.ca : workshops, slides, consulting Marcom.ca: June 1/2 http://www.dreamgrow.com/best-selling-social-media-marketing-books-2011/#axzz1KkZTdOpl Marketing Profs Twitter ESPN, IMG, lancearmstrong, ochocinco, sportstourism, London2012, GoWhistler… Linked In Groups: Social Media Marketing: 153,000 members Social Media & Sport: 1,350 members Destination Marketing: 585 members
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21. Understand your digital presence Conduct a social media audit: Key search words used related to your organization, brand and service offering List of influencers and the tone of the conversations Competitive analysis S W O T analysis Recommendations
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24. What are you trying to achieve Build awareness? Gain market intelligence? Increase your web presence/digital footprint? Build relationships with new audiences? Recruit staff or volunteers? Generate revenue for the event, city and tourism partners? Attract partnership dollars?
25. Establish S M A R T Goals Actionable insights Facebook likes, twitter followers Mentions, re-tweets, positive blogs Qualified leads Listed within top 10 on preferred terms, listed Increase in Klout score Resumes received
32. Best Practices Integrate and leverage content across all platforms: web, Youtube, Facebook and Twitter AND traditional media Assign dedicated resources: community manager Cross promote and share content across the tourism partnership: City, municipality or region Accommodations, dining, attractions, transportation Event venue Athletes Volunteers Attendees Sponsors Ensure consistency in user names, hashtags Open up social media to your staff
34. Getting Attention Rewards programs for followers Contests on Twitter: http://www.seomoz.org/blog/7-new-tips-for-running-a-twitter-giveaway Flashmobs Ski Association of France 23,000 views Bondi Beach 1,000,000 + views
45. Strategy before Tactics Build your skills Conduct a social media audit Develop your goals Establish objectives Build an integrated social media plan Implement and measure