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Transcript from June 20/21, 2011
                   Product Development- Iterating by Color
                   Global Product Management Talk with Robert Swanwick
           http://www.prodmgmttalk Subscribe: http://bit.ly/gHIWcO FB: http://on.fb.me/kQF1dY


ProdMgmtTalk Never participated in a twitter chat? FAQs - http://bit.ly/i88OuC Join us!
             How to participate in Global Prod Mgmt Talk http://bit.ly/i3f5Q7

ProdMgmtTalk Get ready! Join us at http://tweetchat.com/room/prodmgmttalk automatically appends hashtag
prodmgmttalk #prodmgmttalk

ProdMgmtTalk Discussion questions from each talk http://on.fb.me/fFRi7b Today’s questions: http://on.fb.me/iQvL1d

ProdMgmtTalk Please introduce yourself & where you're from when you come in!

joshua_d RT @ProdMgmtTalk: 20 minutes until today's creative discussion on iterating with color for Product/feature
development!http://bit.ly/lcUE8t -3:52 PM Jun 20th, 2011

ProdMgmtTalk On Skype w/our speaker, Robert Swanwick@swanwick & Adrienne Tan @brainmates discussing why
some people's tweets don't show up http://bit.ly/kn5C0e -3:53 PM Jun 20th, 2011

ProdMgmtTalk Welcome @joshua_d -3:53 PM Jun 20th, 2011

swanwick Looking forward to getting started in just a few mins. Thanks @cindyfsolomon for putting together chat
on -3:54 PM Jun 20th, 2011

ProdMgmtTalk Welcome @swanwick ! Looking forward to your presentation in 6 minutes! Iterating by Color
http://bit.ly/mifIO9 -3:55 PM Jun 20th, 2011

ProdMgmtTalk Discussing format with @swanwick questions posted as Q1, Q2, Q3. Please answer with A1, A2, A3 -
3:56 PM Jun 20th, 2011

ProdMgmtTalk Intro Robert: he manages many twitter accounts including @swanwick @twebevent @twchat
@SpkrInteractive -3:57 PM Jun 20th, 2011

swanwick Yes, I have multiple personality issues. :) -3:57 PM Jun 20th, 2011

ProdMgmtTalk Warning! @swanwick will be dj-ing this event - may mix up the questions: http://on.fb.me/iQvL1d

ProdMgmtTalk counting down 3 minutes to official start - today's talk will have a different flavor of fun - or color! -
3:58 PM Jun 20th, 2011

ProdMgmtTalk Never participated in a twitter chat? FAQs -http://bit.ly/i88OuC Join us in 10, 9, 8, 7... -3:59 PM Jun
20th, 2011

ProdMgmtTalk See a list of all the twitter chats: 433 and growing! Twitter Chat Schedule http://bit.ly/dJVfHk created
by @swanwick! -4:00 PM Jun 20th, 2011

swanwick If u can see this tweet, RT to ur peeps. Help out the Product Mgrs out there. Join us at
http://twebevent.com/prodmgmttalk -4:00 PM Jun 20th, 2011

                                      Sponsor Opportunities! http://bit.ly/gF0Tt3                                         1
Transcript from June 20/21, 2011
                  Product Development- Iterating by Color
                  Global Product Management Talk with Robert Swanwick
           http://www.prodmgmttalk Subscribe: http://bit.ly/gHIWcO FB: http://on.fb.me/kQF1dY

ProdMgmtTalk Join us NOW! At http://tweetchat.com/room/prodmgmttalk automatically appends
hashtag #prodmgmttalk -4:00 PM Jun 20th, 2011

brainmates Looking forward to learning something different with @swanwick on interating with colour in product
developmentk -4:00 PM Jun 20th, 2011

brainmates Hello everyone. Its Adrienne from Sydney -4:01 PM Jun 20th, 2011

ErikaLAndersen RT @brainmates: Looking forward to learning something different w/ @swanwick on interating with
colour in product development -4:01 PM Jun 20th, 2011

StacyLeidwinger Hi All! Stacy Leidwinger, Sr Dir. Prod Mgmt with @Vivisimo_Inc - Hi Robert! -4:02 PM Jun 20th, 2011

cindyfsolomon Please introduce yourself & where you're from! Cindy here, your co-host, tweeting from across bay
from San Francisco -4:02 PM Jun 20th, 2011

StacyLeidwinger @ErikaLAndersen Hi Erika! How are you? -4:02 PM Jun 20th, 2011

spkrinteractive About to start chatting with Product Mgrs on #prodmgmttalk Leading a discussion about "Iterating by
Color" Join us. -4:02 PM Jun 20th, 2011

nickcoster Join me in Sydney for a TweetChat at: http://tweetchat.com/room/prodmgmttalk -4:02 PM Jun 20th,
2011

ProdMgmtTalk Welcome @StacyLeidwinger @ErikaLAndersen ! -4:02 PM Jun 20th, 2011

StacyLeidwinger RT @swanwick: If u can see this tweet, RT Help out the Product Mgrs out there. Join us at
http://twebevent.com/prodmgmttalk -4:03 PM Jun 20th, 2011

swanwick Erika, Stacy gr8 to see you guys here. Looking forward to fun chat! -4:03 PM Jun 20th, 2011

brainmates RT @spkrinteractive: About to start chatting with Product Mgrs. Leading a discussion about "Iterating by
Color" Join us. -4:03 PM Jun 20th, 2011

ErikaLAndersen Great. How 'bout yourself? RT @StacyLeidwinger: @ErikaLAndersen Hi Erika! How are you? -4:03
PM Jun 20th, 2011

ProdMgmtTalk Please welcome, Robert Swanwick, 20 years in IT consulting including clients Accenture, AT&T,
Plumtree (now Oracle), & IBM -4:03 PM Jun 20th, 2011

swanwick @nickcoster I WISH I could join you in Sydney. :) -4:03 PM Jun 20th, 2011

ProdMgmtTalk Intro Robert: Now working with early stage firms on strategy & product management, presented at
Product Camp Washington, DC -4:04 PM Jun 20th, 2011



                                    Sponsor Opportunities! http://bit.ly/gF0Tt3                                       2
Transcript from June 20/21, 2011
                   Product Development- Iterating by Color
                   Global Product Management Talk with Robert Swanwick
           http://www.prodmgmttalk Subscribe: http://bit.ly/gHIWcO FB: http://on.fb.me/kQF1dY



ProdMgmtTalk Intro Robert: Founder of http://twebevent.com/, an online tool for integrating media with twitter
chats -4:04 PM Jun 20th, 2011

swanwick My name is Rob Swanwick. Originally from London, through NYC, and now DC. Product Manager and
Entrepreneur. -4:04 PM Jun 20th, 2011

StacyLeidwinger @ErikaLAndersen I'm good :) -4:04 PM Jun 20th, 2011

ProdMgmtTalk Intro Robert: Founder of KMers.org, an online community for knowledge management -4:04 PM Jun
20th, 2011

zoernert Thorsten Zoerner - with Vivisimo in Germany -4:05 PM Jun 20th, 2011

swanwick OK folks, let's do a warm-up. Q1: tell us a little bit about your product and its iterations -4:06 PM Jun 20th,
2011

joshua_d @swanwick have been in the past, currently Director of Product Marketing. -4:06 PM Jun 20th, 2011

ProdMgmtTalk @zoernert Welcome! -4:06 PM Jun 20th, 2011

swanwick Thorsten, good to have you on. Vivisimo seems very active in twitter chats. -4:07 PM Jun 20th, 2011

ProdMgmtTalk And Robert @swanwick throws out first pitch (changing up questions!) Q1: tell us a bit about your
product and its iterations -4:07 PM Jun 20th, 2011

swanwick Q1: Do you iterate your product? One big launch? -4:08 PM Jun 20th, 2011

cindyfsolomon RT @swanwick OK folks, let's do a warm-up. Q1: tell us a little bit about your product and its
iterations -4:09 PM Jun 20th, 2011

zoernert @swanwick Active - Realtime - SocialBuzz/Reputation Monitoring is part of my job :) (and a product I
managed a while ago) -4:09 PM Jun 20th, 2011

StacyLeidwinger A1: Our product Velocity provides information optimization. And we our newest custexp
optimization. Several iterations -4:10 PM Jun 20th, 2011

ProdMgmtTalk (You know YOU DO!) Warming up with a #prodmgmteasy question! RT @swanwick Q1: Do you iterate
your product? One big launch? -4:11 PM Jun 20th, 2011

swanwick If you haven't already read the blog post, I suggest a quick skim for context: http://bit.ly/hZhNcX -4:11 PM
Jun 20th, 2011

joshua_d A1: Do it depends on the type of product. -4:11 PM Jun 20th, 2011



                                      Sponsor Opportunities! http://bit.ly/gF0Tt3                                          3
Transcript from June 20/21, 2011
                   Product Development- Iterating by Color
                   Global Product Management Talk with Robert Swanwick
           http://www.prodmgmttalk Subscribe: http://bit.ly/gHIWcO FB: http://on.fb.me/kQF1dY

brainmates A1: Clients have combination of 1 big launch followed by smaller launches, big launches only as well as
smal product launches -4:11 PM Jun 20th, 2011

nickcoster A1) Part of that answer depends on the product. For tangible physical products it is hard to iterate post
release. -4:11 PM Jun 20th, 2011

swanwick @zoernert Excellent. You must have to iterate rep mgmt significantly. -4:11 PM Jun 20th, 2011

swanwick @zoernert Thoughts on Empire Avenue? -4:12 PM Jun 20th, 2011

zoernert A1: I personally prefer multiple iter. as this ensures best user experience. "do good and talk about it" (with
your clients) -4:12 PM Jun 20th, 2011

swanwick @StacyLeidwinger Weekly, monthly, how do you decide when to iterate? -4:12 PM Jun 20th, 2011

nickcoster A1) (cont) For software or service products iteration is easier. There is nothing to recall and change effect
is immediate. -4:13 PM Jun 20th, 2011

zoernert @swanwick :) You so my stock price on #EVA :) - great tool! Similar Idea I had with hashstoxx.eu a while ago
... -4:13 PM Jun 20th, 2011

StacyLeidwinger Adhere closely to roadmap - # times vary depending on features & cust req. RT @swanwick:
@StacyLeidwinger Weekly, monthly, -4:14 PM Jun 20th, 2011

lmckeogh A1: For HW can do a soft launch or beta to a limited group in order to gauge feedback and make last
minute improvements -4:15 PM Jun 20th, 2011

swanwick Q2: when looking at your feature backlog, how do you decide which iteration to put something in? -4:16
PM Jun 20th, 2011

lmckeogh A1: for software, it goes out. There may be a beta, but the product is what it is. Fixes are included in
periodic updates -4:16 PM Jun 20th, 2011

swanwick Q2: when looking at your feature backlog, how do you decide which iteration to put something in? -4:16
PM Jun 20th, 2011

lmckeogh A1: for software, it goes out. There may be a beta, but the product is what it is. Fixes are included in
periodic updates -4:16 PM Jun 20th, 2011

zoernert @nickcoster in regards to your #A1 - had a nice chat with a big telco last week - and those products are even
more complicated -4:18 PM Jun 20th, 2011




                                      Sponsor Opportunities! http://bit.ly/gF0Tt3                                          4
Transcript from June 20/21, 2011
                   Product Development- Iterating by Color
                   Global Product Management Talk with Robert Swanwick
           http://www.prodmgmttalk Subscribe: http://bit.ly/gHIWcO FB: http://on.fb.me/kQF1dY

StacyLeidwinger A2: A lot of times customer/market demands drives what prod feature is added and when -4:18 PM
Jun 20th, 2011

ProdMgmtTalk People - Twitter is apparently slow today, lots of noise on skype -4:19 PM Jun 20th, 2011

lmckeogh A2: use a combination of strategic & tactical planning. Start w/ strat items any time leftover work in tactical
/ short dev 1s -4:19 PM Jun 20th, 2011

zoernert A2: I am a fan of NPS and Kano Model http://bit.ly/lkExj4- both provide a decision criteria if you have a mass
of fedback -4:20 PM Jun 20th, 2011

swanwick @StacyLeidwinger how do you balance customer needs with product vision? -4:21 PM Jun 20th, 2011

zoernert A2: (cont) if not I prefer a relevancy analysis on the description of trial users (Do they see the "aspects" we
designed ?) -4:22 PM Jun 20th, 2011

cindyfsolomon Now: Product Development-Iterating by Color http://t.co/WYiXrKB @swanwick is adding questions
today! -4:22 PM Jun 20th, 2011

swanwick @zoernert Nice. Thx for sharing the link -4:22 PM Jun 20th, 2011

cindyfsolomon RT @zoernert A2: I'm fan of NPS & Kano Model http://t.co/S8x5Ljf both provide decision criteria if
you have mass of feedback -4:23 PM Jun 20th, 2011

brainmates RT @zoernert: Fan of NPS & Kano Model http://bit.ly/lkExj4 - both provide a decision criteria if you have
a mass of fedback -4:23 PM Jun 20th, 2011

swanwick @zoernert By "trial" do you mean paper prototypes? or alpha release? -4:25 PM Jun 20th, 2011

zoernert @swanwick type of trial depends heavy on the product. Sometimes paper, sometimes prototype - as many
senses as possible... -4:26 PM Jun 20th, 2011

swanwick Let's get to the "meat" -> Q3: How do you decide TO WHAT EXTENT to accomplish a given feature? -4:26
PM Jun 20th, 2011

swanwick Eg. Lots of different cars will get you from AtoB, but some will be faster and some will be more luxurious. -
4:27 PM Jun 20th, 2011

rcauvin @swanwick Product vision selects a set of prospect problems under a central theme. -4:28 PM Jun 20th,
2011

zoernert @swanwick do you remember the "Palm" story of innovation - with the wooden block? -4:28 PM Jun 20th,
2011

rcauvin @swanwick Primary criterion for scoring a customer request should be the extent to which it reinforces the
theme -4:29 PM Jun 20th, 2011

                                      Sponsor Opportunities! http://bit.ly/gF0Tt3                                          5
Transcript from June 20/21, 2011
                  Product Development- Iterating by Color
                  Global Product Management Talk with Robert Swanwick
           http://www.prodmgmttalk Subscribe: http://bit.ly/gHIWcO FB: http://on.fb.me/kQF1dY



brainmates A3: It depends on your market & their needs. -4:31 PM Jun 20th, 2011

swanwick RT @rcauvin: Product vision selects a set of prospect problems under a central theme. -4:31 PM Jun 20th,
2011

ProdMgmtTalk @rcauvin Welcome! yeah - very slow twitter today @swanwick is posting new questions here:
http://on.fb.me/kLmfWI Q3 (meat...) -4:31 PM Jun 20th, 2011

zoernert A3: Extend what gets described if you let your customers talk about the product/offering. -4:31 PM Jun
20th, 2011

lmckeogh A3: Answering - What market are you serving, what are their problems & what are they willing to pay
for/find useful. -4:32 PM Jun 20th, 2011

swanwick @zoernert Please share for the group if you can squeeze it into a few tweets. :) -4:32 PM Jun 20th, 2011

StacyLeidwinger RT @brainmates: A3: It depends on your market & their needs. -4:32 PM Jun 20th, 2011

lmckeogh A3 (cont'd) Kano sorts this out nicely by placing features on 2d grid based on user feedback -4:32 PM Jun
20th, 2011

rcauvin A3: At first, implement the feature only to the extent it is necessary for minimum viable product (MVP). -
4:33 PM Jun 20th, 2011

swanwick @rcauvin I like that approach a lot. But, Q3: how do u decide to what EXTENT to meet a customer request?
 -4:33 PM Jun 20th, 2011

lmckeogh A3: cannot be all things to all customers -4:34 PM Jun 20th, 2011

ErikaLAndersen RT @swanwick: RT @rcauvin: Product vision selects a set of prospect problems under a central
theme. -4:34 PM Jun 20th, 2011

rcauvin A3: Use the implementation of the feature & release of the MVP to learn more about the true needs of the
market. -4:34 PM Jun 20th, 2011

zoernert @swanwick The legend says, that before "Palm" was invented the founder said "It needs to fit into my shirt"
- so he crafted... -4:34 PM Jun 20th, 2011

swanwick @brainmates humour me with a generalization since we don't have the luxury of full consultation via 140
chars. :) -4:34 PM Jun 20th, 2011

zoernert @swanwick ...carried it a few days around - used it whenever he would use a "Palm" . So he had the "User
experience" first. -4:35 PM Jun 20th, 2011



                                     Sponsor Opportunities! http://bit.ly/gF0Tt3                                       6
Transcript from June 20/21, 2011
                  Product Development- Iterating by Color
                  Global Product Management Talk with Robert Swanwick
           http://www.prodmgmttalk Subscribe: http://bit.ly/gHIWcO FB: http://on.fb.me/kQF1dY

ErikaLAndersen RT @rcauvin: A3: At first, implement the feature only to extent necessary for minimum viable
product. -4:36 PM Jun 20th, 2011

swanwick @rcauvin great point. What about extending beyond MVP? -4:36 PM Jun 20th, 2011

brainmates RT @rcauvin: Implement the feature only to the extent it is necessary for minimum viable product
(MVP). -4:36 PM Jun 20th, 2011

ProdMgmtTalk Hacker News | The story of round rectangles http://bit.ly/lW6xmY re: Jeff Hawkins team leader,
wanted Palm Pilot to be simple -4:37 PM Jun 20th, 2011

rcauvin @swanwick Implement customer request only to the extent it reinforces product theme & is needed for
MVP. -4:37 PM Jun 20th, 2011

rcauvin @swanwick Once we release MVP, we "test" our requirements & feature assumptions and go further if
validated. -4:38 PM Jun 20th, 2011

swanwick So for extent. We use yellow=MVP, green=covers user need without too many mice running on the
wheel. ..... -4:40 PM Jun 20th, 2011

swanwick blue=long-term scaleable solution. -4:40 PM Jun 20th, 2011

swanwick While 3 colors is somewhat simplistic, we find that it dramatically helps with iteration planning discussions.
 -4:41 PM Jun 20th, 2011

swanwick and stops us from trying to go for a blue before we have iterated through yellow and green. -4:41 PM Jun
20th, 2011

rcauvin A3: Extent to which we implement cust request is determined by return on investment. -4:41 PM Jun 20th,
2011

swanwick Q4: anyone use something similar to that color method for deciding what LEVEL to accomplish a given
feature? -4:42 PM Jun 20th, 2011

ErikaLAndersen Test with customers? Against market? RT@rcauvin: @swanwick "test" our requirements/feature
assumptions -4:42 PM Jun 20th, 2011

swanwick @rcauvin yes, smart methodology to launch and then measure for possible extension. -4:43 PM Jun 20th,
2011

rcauvin A3: Guidelines for estimating ROI are consistency w/ product theme & level of implementation effort,
primarily. -4:43 PM Jun 20th, 2011

swanwick I blogged a bit about it: http://swanthinks.wordpress.com/2011/02/14/product-development-iterating-by-
color/ -4:44 PM Jun 20th, 2011


                                     Sponsor Opportunities! http://bit.ly/gF0Tt3                                          7
Transcript from June 20/21, 2011
                  Product Development- Iterating by Color
                  Global Product Management Talk with Robert Swanwick
           http://www.prodmgmttalk Subscribe: http://bit.ly/gHIWcO FB: http://on.fb.me/kQF1dY

zoernert A4: Used the color method too - beside of freetext analysis (which is kind of job illness of me) -4:44 PM Jun
20th, 2011

lmckeogh RT @rcauvin: A3: Extent to which we implement cust request is determined by return on investment. -
4:45 PM Jun 20th, 2011

brainmates RT @rcauvin: Extent to which we implement cust request is determined by return on investment. -4:45
PM Jun 20th, 2011

rcauvin @ErikaLAndersen "Test" assumptions by releasing to MARKET & validating anticipated "funnel" of
buyers/users. -4:46 PM Jun 20th, 2011

zoernert A4: (cont) A method I never use again for proddev is KPIs and BSC-systems .... -4:47 PM Jun 20th, 2011

ProdMgmtTalk @swanwick says "Colors add another dimension of iteration-what to put in & what extent to spend
time to accomplish user need" -4:47 PM Jun 20th, 2011

swanwick @ErikaLAndersen I think all of the above for testing. The more the better as long as you are deriving useful
info. -4:47 PM Jun 20th, 2011

rcauvin @ErikaLAndersen Also test assumptions by putting real product in front of real users & observing/getting
feedback. -4:47 PM Jun 20th, 2011

mhowell @swanwick I have also considered the Kano Model in determining implementation for initial release -4:47
PM Jun 20th, 2011

cindyfsolomon @zoernert so many references to research! "freetext analysis"? -4:49 PM Jun 20th, 2011

swanwick @zoernert "freetext analysis"? -4:49 PM Jun 20th, 2011

mhowell @rcauvin A3: Not all features can be measured by strictly ROI. Example: Brand Recognition -4:49 PM Jun
20th, 2011

swanwick @zoernert How do you use colors? -4:49 PM Jun 20th, 2011

rcauvin @mhowell "return" != money -4:50 PM Jun 20th, 2011

rcauvin @mhowell Brand recognition is a form of return we get from our investment. -4:51 PM Jun 20th, 2011

ProdMgmtTalk @swanwick "splits into green & blue to say even after MVP, for another middle step for more
robust/less backend work" -4:51 PM Jun 20th, 2011

swanwick Q5: anything you read in the blog post that you think is usable in your organization? -4:52 PM Jun 20th,
2011



                                     Sponsor Opportunities! http://bit.ly/gF0Tt3                                         8
Transcript from June 20/21, 2011
                   Product Development- Iterating by Color
                   Global Product Management Talk with Robert Swanwick
           http://www.prodmgmttalk Subscribe: http://bit.ly/gHIWcO FB: http://on.fb.me/kQF1dY

ProdMgmtTalk @mhowell Welcome - today's updated discussion questions: http://on.fb.me/k1DOfO -4:52 PM Jun
20th, 2011

mhowell @rcauvin Brand Recognition can be a difficult concept to measure, especially for small companies -4:53
PM Jun 20th, 2011

cindyfsolomon Apparently a 4 minute lag on twitter search today - hampering quick response times for discussion...
Hang in for @swanwick Q5 -4:54 PM Jun 20th, 2011

zoernert @swanwick #colorsystem is in the way I use it traffic light (blue=red) "timeline" or "status" is the traffic -
4:54 PM Jun 20th, 2011

rcauvin @mhowell Indeed. But #leanstartup has shown that forming measurable assumptions is possible &
important. -4:54 PM Jun 20th, 2011

zoernert @mhowell doesn't Brand Recognition not always be reflected on the top line revenue. Got some nice
German reports showing that. -4:55 PM Jun 20th, 2011

mhowell @ProdMgmtTalk Sorry I'm late =) -4:56 PM Jun 20th, 2011

swanwick @rcauvin lots of ways to gain return that will turn into money down the line that r not money now. Trick is
to measure them. -4:57 PM Jun 20th, 2011

rcauvin RT @swanwick: lots of ways to gain return that will turn into money down the line. Trick is to measure them.
 -4:57 PM Jun 20th, 2011

ErikaLAndersen RT @mhowell: @rcauvin Brand Recognition can be a difficult concept to measure, especially for small
companies -4:57 PM Jun 20th, 2011

swanwick @zoernert Does red have a negative connotation? -4:59 PM Jun 20th, 2011

zoernert A5: (in regard to: http://bit.ly/kT9mfO ) Key takeaway: It is always a cone in product management -5:00 PM
Jun 20th, 2011

mhowell What if you’re not a startup =) RT @rcauvin: Indeed. But #leanstartup has shown that forming measurable
assumptions is important -5:01 PM Jun 20th, 2011

zoernert @swanwick red is not negative - but has to be not considered in the current agile dev process. -5:02 PM
Jun 20th, 2011

rcauvin @mhowell Some of the same principles still apply in a company that isn't a #leanstartup. -5:02 PM Jun 20th,
2011

ProdMgmtTalk First iteration of transcript quick today! Read from bottom up: June 20 transcript cleaning
http://bit.ly/mvTUiX -5:03 PM Jun 20th, 2011


                                      Sponsor Opportunities! http://bit.ly/gF0Tt3                                         9
Transcript from June 20/21, 2011
                  Product Development- Iterating by Color
                  Global Product Management Talk with Robert Swanwick
           http://www.prodmgmttalk Subscribe: http://bit.ly/gHIWcO FB: http://on.fb.me/kQF1dY



brainmates Definitely learnt something new about using colour to help prioritise features. Speak to everyone next
week. -5:03 PM Jun 20th, 2011

ProdMgmtTalk Join us next week for The Quest to be Market-driven with Mike Gospe of KickStart
Alliance @mikegospe -5:03 PM Jun 20th, 2011

swanwick If anyone has never seen the Twitter Chat Schedule, feel free to read about it and check it out
via http://bit.ly/ChatSched -5:03 PM Jun 20th, 2011

ProdMgmtTalk Join us next week for What product managers & product marketers need to do to become the
customers’ advocate w/ @mikegospe -5:04 PM Jun 20th, 2011

ProdMgmtTalk Please like us on FB to stay updated with news http://on.fb.me/kQF1dY -5:04 PM Jun 20th, 2011

ProdMgmtTalk Thank you Robert @swanwick for your patience & contribution today! -5:05 PM Jun 20th, 2011

mhowell You should all read the "Iterating by Color" post by@swanwick http://matti.co/kQLAfE -5:05 PM Jun 20th,
2011

swanwick Bye Everyone. Thx for the chat. Sorry twitter had so much lag today, but hopefully everyone gained
something. -5:05 PM Jun 20th, 2011

swanwick Thx to @cindyfsolomon and @brainmates for doing a great job organizing and hosting. -5:06 PM Jun 20th,
2011

ErikaLAndersen Red = STOP RT @swanwick: @zoernert Does red have a negative connotation? -5:06 PM Jun 20th,
2011

rcauvin @swanwick Thanks very much for the stimulating topic, questions, and conversation -5:06 PM Jun 20th,
2011

ProdMgmtTalk Nice to have @ErikaLAndersen join @brainmates @cindyfsolomon and @swanwick on Skype today!
verrryyyy slow twitter stream.... -5:06 PM Jun 20th, 2011

ProdMgmtTalk Please blog about today's talk & tweet us to be reposted http://www.prodmgmttalk.com -5:07 PM
Jun 20th, 2011

ProdMgmtTalk Please Join LinkedIn group http://linkd.in/jRmwRx Follow company: http://linkd.in/e3JmDn -5:07
PM Jun 20th, 2011

zoernert @swanwick thanks for the great questions - And I will rethink my "color schema" -5:07 PM Jun 20th, 2011




                                     Sponsor Opportunities! http://bit.ly/gF0Tt3                                    10
Transcript from June 20/21, 2011
                 Product Development- Iterating by Color
                 Global Product Management Talk with Robert Swanwick
          http://www.prodmgmttalk Subscribe: http://bit.ly/gHIWcO FB: http://on.fb.me/kQF1dY
                                                                                               ErikaLAn
dersen Thank you @ProdMgmtTalk: Nice to have @ErikaLAndersen join @brainmates @cindyfsolomon and
@swanwick on Skype today! -5:07 PM Jun 20th, 2011

ProdMgmtTalk Subscribe to newsletter to stay informed of ebook launch: http://bit.ly/gHIWcO -5:07 PM Jun 20th,
2011

ProdMgmtTalk Join us next week for The Quest to be Market Driven with @mikegospe




                                   Sponsor Opportunities! http://bit.ly/gF0Tt3                                   11

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Product Development - Iterating by Color transcript

  • 1. Transcript from June 20/21, 2011 Product Development- Iterating by Color Global Product Management Talk with Robert Swanwick http://www.prodmgmttalk Subscribe: http://bit.ly/gHIWcO FB: http://on.fb.me/kQF1dY ProdMgmtTalk Never participated in a twitter chat? FAQs - http://bit.ly/i88OuC Join us! How to participate in Global Prod Mgmt Talk http://bit.ly/i3f5Q7 ProdMgmtTalk Get ready! Join us at http://tweetchat.com/room/prodmgmttalk automatically appends hashtag prodmgmttalk #prodmgmttalk ProdMgmtTalk Discussion questions from each talk http://on.fb.me/fFRi7b Today’s questions: http://on.fb.me/iQvL1d ProdMgmtTalk Please introduce yourself & where you're from when you come in! joshua_d RT @ProdMgmtTalk: 20 minutes until today's creative discussion on iterating with color for Product/feature development!http://bit.ly/lcUE8t -3:52 PM Jun 20th, 2011 ProdMgmtTalk On Skype w/our speaker, Robert Swanwick@swanwick & Adrienne Tan @brainmates discussing why some people's tweets don't show up http://bit.ly/kn5C0e -3:53 PM Jun 20th, 2011 ProdMgmtTalk Welcome @joshua_d -3:53 PM Jun 20th, 2011 swanwick Looking forward to getting started in just a few mins. Thanks @cindyfsolomon for putting together chat on -3:54 PM Jun 20th, 2011 ProdMgmtTalk Welcome @swanwick ! Looking forward to your presentation in 6 minutes! Iterating by Color http://bit.ly/mifIO9 -3:55 PM Jun 20th, 2011 ProdMgmtTalk Discussing format with @swanwick questions posted as Q1, Q2, Q3. Please answer with A1, A2, A3 - 3:56 PM Jun 20th, 2011 ProdMgmtTalk Intro Robert: he manages many twitter accounts including @swanwick @twebevent @twchat @SpkrInteractive -3:57 PM Jun 20th, 2011 swanwick Yes, I have multiple personality issues. :) -3:57 PM Jun 20th, 2011 ProdMgmtTalk Warning! @swanwick will be dj-ing this event - may mix up the questions: http://on.fb.me/iQvL1d ProdMgmtTalk counting down 3 minutes to official start - today's talk will have a different flavor of fun - or color! - 3:58 PM Jun 20th, 2011 ProdMgmtTalk Never participated in a twitter chat? FAQs -http://bit.ly/i88OuC Join us in 10, 9, 8, 7... -3:59 PM Jun 20th, 2011 ProdMgmtTalk See a list of all the twitter chats: 433 and growing! Twitter Chat Schedule http://bit.ly/dJVfHk created by @swanwick! -4:00 PM Jun 20th, 2011 swanwick If u can see this tweet, RT to ur peeps. Help out the Product Mgrs out there. Join us at http://twebevent.com/prodmgmttalk -4:00 PM Jun 20th, 2011 Sponsor Opportunities! http://bit.ly/gF0Tt3 1
  • 2. Transcript from June 20/21, 2011 Product Development- Iterating by Color Global Product Management Talk with Robert Swanwick http://www.prodmgmttalk Subscribe: http://bit.ly/gHIWcO FB: http://on.fb.me/kQF1dY ProdMgmtTalk Join us NOW! At http://tweetchat.com/room/prodmgmttalk automatically appends hashtag #prodmgmttalk -4:00 PM Jun 20th, 2011 brainmates Looking forward to learning something different with @swanwick on interating with colour in product developmentk -4:00 PM Jun 20th, 2011 brainmates Hello everyone. Its Adrienne from Sydney -4:01 PM Jun 20th, 2011 ErikaLAndersen RT @brainmates: Looking forward to learning something different w/ @swanwick on interating with colour in product development -4:01 PM Jun 20th, 2011 StacyLeidwinger Hi All! Stacy Leidwinger, Sr Dir. Prod Mgmt with @Vivisimo_Inc - Hi Robert! -4:02 PM Jun 20th, 2011 cindyfsolomon Please introduce yourself & where you're from! Cindy here, your co-host, tweeting from across bay from San Francisco -4:02 PM Jun 20th, 2011 StacyLeidwinger @ErikaLAndersen Hi Erika! How are you? -4:02 PM Jun 20th, 2011 spkrinteractive About to start chatting with Product Mgrs on #prodmgmttalk Leading a discussion about "Iterating by Color" Join us. -4:02 PM Jun 20th, 2011 nickcoster Join me in Sydney for a TweetChat at: http://tweetchat.com/room/prodmgmttalk -4:02 PM Jun 20th, 2011 ProdMgmtTalk Welcome @StacyLeidwinger @ErikaLAndersen ! -4:02 PM Jun 20th, 2011 StacyLeidwinger RT @swanwick: If u can see this tweet, RT Help out the Product Mgrs out there. Join us at http://twebevent.com/prodmgmttalk -4:03 PM Jun 20th, 2011 swanwick Erika, Stacy gr8 to see you guys here. Looking forward to fun chat! -4:03 PM Jun 20th, 2011 brainmates RT @spkrinteractive: About to start chatting with Product Mgrs. Leading a discussion about "Iterating by Color" Join us. -4:03 PM Jun 20th, 2011 ErikaLAndersen Great. How 'bout yourself? RT @StacyLeidwinger: @ErikaLAndersen Hi Erika! How are you? -4:03 PM Jun 20th, 2011 ProdMgmtTalk Please welcome, Robert Swanwick, 20 years in IT consulting including clients Accenture, AT&T, Plumtree (now Oracle), & IBM -4:03 PM Jun 20th, 2011 swanwick @nickcoster I WISH I could join you in Sydney. :) -4:03 PM Jun 20th, 2011 ProdMgmtTalk Intro Robert: Now working with early stage firms on strategy & product management, presented at Product Camp Washington, DC -4:04 PM Jun 20th, 2011 Sponsor Opportunities! http://bit.ly/gF0Tt3 2
  • 3. Transcript from June 20/21, 2011 Product Development- Iterating by Color Global Product Management Talk with Robert Swanwick http://www.prodmgmttalk Subscribe: http://bit.ly/gHIWcO FB: http://on.fb.me/kQF1dY ProdMgmtTalk Intro Robert: Founder of http://twebevent.com/, an online tool for integrating media with twitter chats -4:04 PM Jun 20th, 2011 swanwick My name is Rob Swanwick. Originally from London, through NYC, and now DC. Product Manager and Entrepreneur. -4:04 PM Jun 20th, 2011 StacyLeidwinger @ErikaLAndersen I'm good :) -4:04 PM Jun 20th, 2011 ProdMgmtTalk Intro Robert: Founder of KMers.org, an online community for knowledge management -4:04 PM Jun 20th, 2011 zoernert Thorsten Zoerner - with Vivisimo in Germany -4:05 PM Jun 20th, 2011 swanwick OK folks, let's do a warm-up. Q1: tell us a little bit about your product and its iterations -4:06 PM Jun 20th, 2011 joshua_d @swanwick have been in the past, currently Director of Product Marketing. -4:06 PM Jun 20th, 2011 ProdMgmtTalk @zoernert Welcome! -4:06 PM Jun 20th, 2011 swanwick Thorsten, good to have you on. Vivisimo seems very active in twitter chats. -4:07 PM Jun 20th, 2011 ProdMgmtTalk And Robert @swanwick throws out first pitch (changing up questions!) Q1: tell us a bit about your product and its iterations -4:07 PM Jun 20th, 2011 swanwick Q1: Do you iterate your product? One big launch? -4:08 PM Jun 20th, 2011 cindyfsolomon RT @swanwick OK folks, let's do a warm-up. Q1: tell us a little bit about your product and its iterations -4:09 PM Jun 20th, 2011 zoernert @swanwick Active - Realtime - SocialBuzz/Reputation Monitoring is part of my job :) (and a product I managed a while ago) -4:09 PM Jun 20th, 2011 StacyLeidwinger A1: Our product Velocity provides information optimization. And we our newest custexp optimization. Several iterations -4:10 PM Jun 20th, 2011 ProdMgmtTalk (You know YOU DO!) Warming up with a #prodmgmteasy question! RT @swanwick Q1: Do you iterate your product? One big launch? -4:11 PM Jun 20th, 2011 swanwick If you haven't already read the blog post, I suggest a quick skim for context: http://bit.ly/hZhNcX -4:11 PM Jun 20th, 2011 joshua_d A1: Do it depends on the type of product. -4:11 PM Jun 20th, 2011 Sponsor Opportunities! http://bit.ly/gF0Tt3 3
  • 4. Transcript from June 20/21, 2011 Product Development- Iterating by Color Global Product Management Talk with Robert Swanwick http://www.prodmgmttalk Subscribe: http://bit.ly/gHIWcO FB: http://on.fb.me/kQF1dY brainmates A1: Clients have combination of 1 big launch followed by smaller launches, big launches only as well as smal product launches -4:11 PM Jun 20th, 2011 nickcoster A1) Part of that answer depends on the product. For tangible physical products it is hard to iterate post release. -4:11 PM Jun 20th, 2011 swanwick @zoernert Excellent. You must have to iterate rep mgmt significantly. -4:11 PM Jun 20th, 2011 swanwick @zoernert Thoughts on Empire Avenue? -4:12 PM Jun 20th, 2011 zoernert A1: I personally prefer multiple iter. as this ensures best user experience. "do good and talk about it" (with your clients) -4:12 PM Jun 20th, 2011 swanwick @StacyLeidwinger Weekly, monthly, how do you decide when to iterate? -4:12 PM Jun 20th, 2011 nickcoster A1) (cont) For software or service products iteration is easier. There is nothing to recall and change effect is immediate. -4:13 PM Jun 20th, 2011 zoernert @swanwick :) You so my stock price on #EVA :) - great tool! Similar Idea I had with hashstoxx.eu a while ago ... -4:13 PM Jun 20th, 2011 StacyLeidwinger Adhere closely to roadmap - # times vary depending on features & cust req. RT @swanwick: @StacyLeidwinger Weekly, monthly, -4:14 PM Jun 20th, 2011 lmckeogh A1: For HW can do a soft launch or beta to a limited group in order to gauge feedback and make last minute improvements -4:15 PM Jun 20th, 2011 swanwick Q2: when looking at your feature backlog, how do you decide which iteration to put something in? -4:16 PM Jun 20th, 2011 lmckeogh A1: for software, it goes out. There may be a beta, but the product is what it is. Fixes are included in periodic updates -4:16 PM Jun 20th, 2011 swanwick Q2: when looking at your feature backlog, how do you decide which iteration to put something in? -4:16 PM Jun 20th, 2011 lmckeogh A1: for software, it goes out. There may be a beta, but the product is what it is. Fixes are included in periodic updates -4:16 PM Jun 20th, 2011 zoernert @nickcoster in regards to your #A1 - had a nice chat with a big telco last week - and those products are even more complicated -4:18 PM Jun 20th, 2011 Sponsor Opportunities! http://bit.ly/gF0Tt3 4
  • 5. Transcript from June 20/21, 2011 Product Development- Iterating by Color Global Product Management Talk with Robert Swanwick http://www.prodmgmttalk Subscribe: http://bit.ly/gHIWcO FB: http://on.fb.me/kQF1dY StacyLeidwinger A2: A lot of times customer/market demands drives what prod feature is added and when -4:18 PM Jun 20th, 2011 ProdMgmtTalk People - Twitter is apparently slow today, lots of noise on skype -4:19 PM Jun 20th, 2011 lmckeogh A2: use a combination of strategic & tactical planning. Start w/ strat items any time leftover work in tactical / short dev 1s -4:19 PM Jun 20th, 2011 zoernert A2: I am a fan of NPS and Kano Model http://bit.ly/lkExj4- both provide a decision criteria if you have a mass of fedback -4:20 PM Jun 20th, 2011 swanwick @StacyLeidwinger how do you balance customer needs with product vision? -4:21 PM Jun 20th, 2011 zoernert A2: (cont) if not I prefer a relevancy analysis on the description of trial users (Do they see the "aspects" we designed ?) -4:22 PM Jun 20th, 2011 cindyfsolomon Now: Product Development-Iterating by Color http://t.co/WYiXrKB @swanwick is adding questions today! -4:22 PM Jun 20th, 2011 swanwick @zoernert Nice. Thx for sharing the link -4:22 PM Jun 20th, 2011 cindyfsolomon RT @zoernert A2: I'm fan of NPS & Kano Model http://t.co/S8x5Ljf both provide decision criteria if you have mass of feedback -4:23 PM Jun 20th, 2011 brainmates RT @zoernert: Fan of NPS & Kano Model http://bit.ly/lkExj4 - both provide a decision criteria if you have a mass of fedback -4:23 PM Jun 20th, 2011 swanwick @zoernert By "trial" do you mean paper prototypes? or alpha release? -4:25 PM Jun 20th, 2011 zoernert @swanwick type of trial depends heavy on the product. Sometimes paper, sometimes prototype - as many senses as possible... -4:26 PM Jun 20th, 2011 swanwick Let's get to the "meat" -> Q3: How do you decide TO WHAT EXTENT to accomplish a given feature? -4:26 PM Jun 20th, 2011 swanwick Eg. Lots of different cars will get you from AtoB, but some will be faster and some will be more luxurious. - 4:27 PM Jun 20th, 2011 rcauvin @swanwick Product vision selects a set of prospect problems under a central theme. -4:28 PM Jun 20th, 2011 zoernert @swanwick do you remember the "Palm" story of innovation - with the wooden block? -4:28 PM Jun 20th, 2011 rcauvin @swanwick Primary criterion for scoring a customer request should be the extent to which it reinforces the theme -4:29 PM Jun 20th, 2011 Sponsor Opportunities! http://bit.ly/gF0Tt3 5
  • 6. Transcript from June 20/21, 2011 Product Development- Iterating by Color Global Product Management Talk with Robert Swanwick http://www.prodmgmttalk Subscribe: http://bit.ly/gHIWcO FB: http://on.fb.me/kQF1dY brainmates A3: It depends on your market & their needs. -4:31 PM Jun 20th, 2011 swanwick RT @rcauvin: Product vision selects a set of prospect problems under a central theme. -4:31 PM Jun 20th, 2011 ProdMgmtTalk @rcauvin Welcome! yeah - very slow twitter today @swanwick is posting new questions here: http://on.fb.me/kLmfWI Q3 (meat...) -4:31 PM Jun 20th, 2011 zoernert A3: Extend what gets described if you let your customers talk about the product/offering. -4:31 PM Jun 20th, 2011 lmckeogh A3: Answering - What market are you serving, what are their problems & what are they willing to pay for/find useful. -4:32 PM Jun 20th, 2011 swanwick @zoernert Please share for the group if you can squeeze it into a few tweets. :) -4:32 PM Jun 20th, 2011 StacyLeidwinger RT @brainmates: A3: It depends on your market & their needs. -4:32 PM Jun 20th, 2011 lmckeogh A3 (cont'd) Kano sorts this out nicely by placing features on 2d grid based on user feedback -4:32 PM Jun 20th, 2011 rcauvin A3: At first, implement the feature only to the extent it is necessary for minimum viable product (MVP). - 4:33 PM Jun 20th, 2011 swanwick @rcauvin I like that approach a lot. But, Q3: how do u decide to what EXTENT to meet a customer request? -4:33 PM Jun 20th, 2011 lmckeogh A3: cannot be all things to all customers -4:34 PM Jun 20th, 2011 ErikaLAndersen RT @swanwick: RT @rcauvin: Product vision selects a set of prospect problems under a central theme. -4:34 PM Jun 20th, 2011 rcauvin A3: Use the implementation of the feature & release of the MVP to learn more about the true needs of the market. -4:34 PM Jun 20th, 2011 zoernert @swanwick The legend says, that before "Palm" was invented the founder said "It needs to fit into my shirt" - so he crafted... -4:34 PM Jun 20th, 2011 swanwick @brainmates humour me with a generalization since we don't have the luxury of full consultation via 140 chars. :) -4:34 PM Jun 20th, 2011 zoernert @swanwick ...carried it a few days around - used it whenever he would use a "Palm" . So he had the "User experience" first. -4:35 PM Jun 20th, 2011 Sponsor Opportunities! http://bit.ly/gF0Tt3 6
  • 7. Transcript from June 20/21, 2011 Product Development- Iterating by Color Global Product Management Talk with Robert Swanwick http://www.prodmgmttalk Subscribe: http://bit.ly/gHIWcO FB: http://on.fb.me/kQF1dY ErikaLAndersen RT @rcauvin: A3: At first, implement the feature only to extent necessary for minimum viable product. -4:36 PM Jun 20th, 2011 swanwick @rcauvin great point. What about extending beyond MVP? -4:36 PM Jun 20th, 2011 brainmates RT @rcauvin: Implement the feature only to the extent it is necessary for minimum viable product (MVP). -4:36 PM Jun 20th, 2011 ProdMgmtTalk Hacker News | The story of round rectangles http://bit.ly/lW6xmY re: Jeff Hawkins team leader, wanted Palm Pilot to be simple -4:37 PM Jun 20th, 2011 rcauvin @swanwick Implement customer request only to the extent it reinforces product theme & is needed for MVP. -4:37 PM Jun 20th, 2011 rcauvin @swanwick Once we release MVP, we "test" our requirements & feature assumptions and go further if validated. -4:38 PM Jun 20th, 2011 swanwick So for extent. We use yellow=MVP, green=covers user need without too many mice running on the wheel. ..... -4:40 PM Jun 20th, 2011 swanwick blue=long-term scaleable solution. -4:40 PM Jun 20th, 2011 swanwick While 3 colors is somewhat simplistic, we find that it dramatically helps with iteration planning discussions. -4:41 PM Jun 20th, 2011 swanwick and stops us from trying to go for a blue before we have iterated through yellow and green. -4:41 PM Jun 20th, 2011 rcauvin A3: Extent to which we implement cust request is determined by return on investment. -4:41 PM Jun 20th, 2011 swanwick Q4: anyone use something similar to that color method for deciding what LEVEL to accomplish a given feature? -4:42 PM Jun 20th, 2011 ErikaLAndersen Test with customers? Against market? RT@rcauvin: @swanwick "test" our requirements/feature assumptions -4:42 PM Jun 20th, 2011 swanwick @rcauvin yes, smart methodology to launch and then measure for possible extension. -4:43 PM Jun 20th, 2011 rcauvin A3: Guidelines for estimating ROI are consistency w/ product theme & level of implementation effort, primarily. -4:43 PM Jun 20th, 2011 swanwick I blogged a bit about it: http://swanthinks.wordpress.com/2011/02/14/product-development-iterating-by- color/ -4:44 PM Jun 20th, 2011 Sponsor Opportunities! http://bit.ly/gF0Tt3 7
  • 8. Transcript from June 20/21, 2011 Product Development- Iterating by Color Global Product Management Talk with Robert Swanwick http://www.prodmgmttalk Subscribe: http://bit.ly/gHIWcO FB: http://on.fb.me/kQF1dY zoernert A4: Used the color method too - beside of freetext analysis (which is kind of job illness of me) -4:44 PM Jun 20th, 2011 lmckeogh RT @rcauvin: A3: Extent to which we implement cust request is determined by return on investment. - 4:45 PM Jun 20th, 2011 brainmates RT @rcauvin: Extent to which we implement cust request is determined by return on investment. -4:45 PM Jun 20th, 2011 rcauvin @ErikaLAndersen "Test" assumptions by releasing to MARKET & validating anticipated "funnel" of buyers/users. -4:46 PM Jun 20th, 2011 zoernert A4: (cont) A method I never use again for proddev is KPIs and BSC-systems .... -4:47 PM Jun 20th, 2011 ProdMgmtTalk @swanwick says "Colors add another dimension of iteration-what to put in & what extent to spend time to accomplish user need" -4:47 PM Jun 20th, 2011 swanwick @ErikaLAndersen I think all of the above for testing. The more the better as long as you are deriving useful info. -4:47 PM Jun 20th, 2011 rcauvin @ErikaLAndersen Also test assumptions by putting real product in front of real users & observing/getting feedback. -4:47 PM Jun 20th, 2011 mhowell @swanwick I have also considered the Kano Model in determining implementation for initial release -4:47 PM Jun 20th, 2011 cindyfsolomon @zoernert so many references to research! "freetext analysis"? -4:49 PM Jun 20th, 2011 swanwick @zoernert "freetext analysis"? -4:49 PM Jun 20th, 2011 mhowell @rcauvin A3: Not all features can be measured by strictly ROI. Example: Brand Recognition -4:49 PM Jun 20th, 2011 swanwick @zoernert How do you use colors? -4:49 PM Jun 20th, 2011 rcauvin @mhowell "return" != money -4:50 PM Jun 20th, 2011 rcauvin @mhowell Brand recognition is a form of return we get from our investment. -4:51 PM Jun 20th, 2011 ProdMgmtTalk @swanwick "splits into green & blue to say even after MVP, for another middle step for more robust/less backend work" -4:51 PM Jun 20th, 2011 swanwick Q5: anything you read in the blog post that you think is usable in your organization? -4:52 PM Jun 20th, 2011 Sponsor Opportunities! http://bit.ly/gF0Tt3 8
  • 9. Transcript from June 20/21, 2011 Product Development- Iterating by Color Global Product Management Talk with Robert Swanwick http://www.prodmgmttalk Subscribe: http://bit.ly/gHIWcO FB: http://on.fb.me/kQF1dY ProdMgmtTalk @mhowell Welcome - today's updated discussion questions: http://on.fb.me/k1DOfO -4:52 PM Jun 20th, 2011 mhowell @rcauvin Brand Recognition can be a difficult concept to measure, especially for small companies -4:53 PM Jun 20th, 2011 cindyfsolomon Apparently a 4 minute lag on twitter search today - hampering quick response times for discussion... Hang in for @swanwick Q5 -4:54 PM Jun 20th, 2011 zoernert @swanwick #colorsystem is in the way I use it traffic light (blue=red) "timeline" or "status" is the traffic - 4:54 PM Jun 20th, 2011 rcauvin @mhowell Indeed. But #leanstartup has shown that forming measurable assumptions is possible & important. -4:54 PM Jun 20th, 2011 zoernert @mhowell doesn't Brand Recognition not always be reflected on the top line revenue. Got some nice German reports showing that. -4:55 PM Jun 20th, 2011 mhowell @ProdMgmtTalk Sorry I'm late =) -4:56 PM Jun 20th, 2011 swanwick @rcauvin lots of ways to gain return that will turn into money down the line that r not money now. Trick is to measure them. -4:57 PM Jun 20th, 2011 rcauvin RT @swanwick: lots of ways to gain return that will turn into money down the line. Trick is to measure them. -4:57 PM Jun 20th, 2011 ErikaLAndersen RT @mhowell: @rcauvin Brand Recognition can be a difficult concept to measure, especially for small companies -4:57 PM Jun 20th, 2011 swanwick @zoernert Does red have a negative connotation? -4:59 PM Jun 20th, 2011 zoernert A5: (in regard to: http://bit.ly/kT9mfO ) Key takeaway: It is always a cone in product management -5:00 PM Jun 20th, 2011 mhowell What if you’re not a startup =) RT @rcauvin: Indeed. But #leanstartup has shown that forming measurable assumptions is important -5:01 PM Jun 20th, 2011 zoernert @swanwick red is not negative - but has to be not considered in the current agile dev process. -5:02 PM Jun 20th, 2011 rcauvin @mhowell Some of the same principles still apply in a company that isn't a #leanstartup. -5:02 PM Jun 20th, 2011 ProdMgmtTalk First iteration of transcript quick today! Read from bottom up: June 20 transcript cleaning http://bit.ly/mvTUiX -5:03 PM Jun 20th, 2011 Sponsor Opportunities! http://bit.ly/gF0Tt3 9
  • 10. Transcript from June 20/21, 2011 Product Development- Iterating by Color Global Product Management Talk with Robert Swanwick http://www.prodmgmttalk Subscribe: http://bit.ly/gHIWcO FB: http://on.fb.me/kQF1dY brainmates Definitely learnt something new about using colour to help prioritise features. Speak to everyone next week. -5:03 PM Jun 20th, 2011 ProdMgmtTalk Join us next week for The Quest to be Market-driven with Mike Gospe of KickStart Alliance @mikegospe -5:03 PM Jun 20th, 2011 swanwick If anyone has never seen the Twitter Chat Schedule, feel free to read about it and check it out via http://bit.ly/ChatSched -5:03 PM Jun 20th, 2011 ProdMgmtTalk Join us next week for What product managers & product marketers need to do to become the customers’ advocate w/ @mikegospe -5:04 PM Jun 20th, 2011 ProdMgmtTalk Please like us on FB to stay updated with news http://on.fb.me/kQF1dY -5:04 PM Jun 20th, 2011 ProdMgmtTalk Thank you Robert @swanwick for your patience & contribution today! -5:05 PM Jun 20th, 2011 mhowell You should all read the "Iterating by Color" post by@swanwick http://matti.co/kQLAfE -5:05 PM Jun 20th, 2011 swanwick Bye Everyone. Thx for the chat. Sorry twitter had so much lag today, but hopefully everyone gained something. -5:05 PM Jun 20th, 2011 swanwick Thx to @cindyfsolomon and @brainmates for doing a great job organizing and hosting. -5:06 PM Jun 20th, 2011 ErikaLAndersen Red = STOP RT @swanwick: @zoernert Does red have a negative connotation? -5:06 PM Jun 20th, 2011 rcauvin @swanwick Thanks very much for the stimulating topic, questions, and conversation -5:06 PM Jun 20th, 2011 ProdMgmtTalk Nice to have @ErikaLAndersen join @brainmates @cindyfsolomon and @swanwick on Skype today! verrryyyy slow twitter stream.... -5:06 PM Jun 20th, 2011 ProdMgmtTalk Please blog about today's talk & tweet us to be reposted http://www.prodmgmttalk.com -5:07 PM Jun 20th, 2011 ProdMgmtTalk Please Join LinkedIn group http://linkd.in/jRmwRx Follow company: http://linkd.in/e3JmDn -5:07 PM Jun 20th, 2011 zoernert @swanwick thanks for the great questions - And I will rethink my "color schema" -5:07 PM Jun 20th, 2011 Sponsor Opportunities! http://bit.ly/gF0Tt3 10
  • 11. Transcript from June 20/21, 2011 Product Development- Iterating by Color Global Product Management Talk with Robert Swanwick http://www.prodmgmttalk Subscribe: http://bit.ly/gHIWcO FB: http://on.fb.me/kQF1dY ErikaLAn dersen Thank you @ProdMgmtTalk: Nice to have @ErikaLAndersen join @brainmates @cindyfsolomon and @swanwick on Skype today! -5:07 PM Jun 20th, 2011 ProdMgmtTalk Subscribe to newsletter to stay informed of ebook launch: http://bit.ly/gHIWcO -5:07 PM Jun 20th, 2011 ProdMgmtTalk Join us next week for The Quest to be Market Driven with @mikegospe Sponsor Opportunities! http://bit.ly/gF0Tt3 11