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10	
  tips	
  for	
  business	
  model	
  innovation	
  	
  




                                                 www.businessmodelsinc.com	
  
In	
  the	
  last	
  2	
  years	
  we	
  have	
  been	
  working	
  with	
  
more	
  than	
  40	
  international	
  clients	
  from	
  start-­‐
ups	
  to	
  corporate	
  organizations	
  on	
  business	
  
modeling.	
  We	
  put	
  all	
  our	
  experiences	
  together	
  
and	
  came	
  to	
  the	
  following	
  list	
  of	
  tips	
  for	
  
business	
  model	
  innovation.	
  

Njoy	
  business	
  modeling!	
  	
  


                                                  www.businessmodelsinc.com	
  
1	
  
Tip	
  #	
  
Map	
  your	
  current	
  business	
  
model	
  on	
  a	
  large	
  poster	
  
with	
  3M	
  post	
  it	
  notes.	
  
It	
  is	
  important	
  to	
  start	
  with	
  your	
  current	
  
business	
  model	
  first.	
  This	
  will	
  create	
  a	
  shared	
  
language	
  with	
  your	
  team	
  members	
  AND	
  
more	
  than	
  70%	
  find	
  opportunities	
  for	
  
improvement.	
  	
  

Post	
  it	
  notes	
  that	
  stick	
  are	
  helpful	
  working	
  on	
  
the	
  wall.	
  Sorry,	
  3M	
  works	
  best.	
  	
  	
  	
  
2	
  
Tip	
  #	
  
Don’t	
  try	
  this	
  alone.	
  Let	
  
your	
  colleagues	
  help	
  you!	
  
You’ll	
  get	
  much	
  better	
  and	
  faster	
  results	
  if	
  you	
  
map	
  a	
  business	
  model	
  with	
  other	
  people	
  like	
  
your	
  colleagues	
  or	
  team	
  members.	
  Different	
  
perspectives	
  offer	
  new	
  interesting	
  insights.	
  	
  
3	
  
Tip	
  #	
  
Visualize	
  your	
  business	
  
model!	
  
After	
  you	
  have	
  put	
  the	
  post-­‐it	
  notes	
  on	
  the	
  
business	
  model	
  canvas,	
  it	
  is	
  hard	
  to	
  explain	
  
the	
  results	
  to	
  others.	
  Visualization	
  of	
  your	
  
business	
  model	
  will	
  support	
  your	
  optimization	
  
and	
  innovation	
  discussions.	
  	
  
4	
  
Tip	
  #	
  
Translate	
  3	
  trends	
  into	
  
your	
  business	
  model!	
  
Source:	
  www.trendwatching.com	
  
We	
  know	
  what’s	
  going	
  on	
  in	
  our	
  market	
  place.	
  
But	
  do	
  we	
  translate	
  trends	
  and	
  developments	
  
into	
  our	
  business	
  model?	
  Can	
  we	
  transform	
  it	
  
into	
  value	
  for	
  our	
  (potential)	
  customers?	
  
Translate	
  3	
  trends	
  into	
  your	
  business	
  model!	
  
5	
  
Tip	
  #	
  
Learn	
  from	
  other	
  business	
  
models!	
  
Do	
  not	
  think	
  you	
  need	
  to	
  re-­‐invent	
  the	
  wheel.	
  
Easyjet	
  learned	
  from	
  SouthWest…	
  	
  

If	
  you	
  model	
  other	
  business	
  models	
  in	
  to	
  the	
  
canvas,	
  you	
  will	
  be	
  amazed	
  how	
  much	
  you	
  
can	
  learn	
  from	
  them.	
  	
  
6	
  
Tip	
  #	
  
Do	
  not	
  rely	
  on	
  1	
  model,	
  
build	
  prototypes.	
  
The	
  world	
  is	
  not	
  predictable.	
  You	
  do	
  not	
  know	
  
if	
  your	
  business	
  model	
  will	
  work.	
  Build	
  
prototypes	
  to	
  shorten	
  time	
  to	
  market	
  and	
  
learn	
  by	
  doing	
  building	
  business	
  model	
  
prototypes.	
  	
  
7	
  
Tip	
  #	
  
Apply	
  business	
  model	
  
patterns	
  
What	
  happens	
  if	
  you	
  apply	
  business	
  model	
  
patterns	
  to	
  your	
  business	
  model?	
  Does	
  the	
  
longtail	
  affect	
  our	
  model?	
  What	
  happens	
  if	
  we	
  
we	
  offer	
  things	
  for	
  free?	
  	
  
8	
  
Tip	
  #	
  
Build	
  a	
  (self)	
  sustainable	
  
business	
  model.	
  
Built	
  a	
  (self)	
  sustainable	
  
business	
  model	
  
In	
  this	
  business	
  model	
  from	
  a	
  saw	
  mill	
  in	
  
Tanzania,	
  the	
  chopped	
  wood	
  is	
  re-­‐planted.	
  By	
  
this	
  means	
  the	
  business	
  model	
  is	
  self	
  
sustainable.	
  

Can	
  your	
  model	
  be	
  self-­‐sustainable?	
  	
  
9	
  
Tip	
  #	
  
“Show	
  me	
  the	
  money!”	
  
If	
  your	
  business	
  model	
  will	
  not	
  make	
  any	
  
money	
  today,	
  it	
  most	
  probably	
  won’t	
  do	
  
tomorrow.	
  So,	
  “Show	
  me	
  the	
  money!”	
  	
  	
  
10	
  
Tip	
  #	
  
Consider	
  Beyond	
  Profit	
  
profit!
                 potential!
                     +!
                               new school of
      old school               conscientious
     corporations!             entrepreneurs!

                                                     social impact!
−!                                              +!     potential!


                              old school not-
                                 for-profits!




                     −!
Nowadays	
  there	
  is	
  a	
  new	
  school	
  of	
  
entrepreneurs	
  emerging.	
  Profit	
  with	
  a	
  
purpose.	
  	
  

What	
  is	
  your	
  purpose	
  besides	
  profit?	
  	
  	
  
Ooops!	
  
Use	
  the	
  business	
  model	
  
canvas	
  ;-­‐)	
  
The	
  
Try	
  to	
  explain	
  a	
  business	
  model	
  without	
  the	
  
canvas…	
  This	
  one	
  might	
  look	
  obvious,	
  but	
  it	
  
isn’t.	
  Use	
  the	
  business	
  model	
  canvas	
  for	
  
business	
  model	
  innovation.	
  	
  
www.businessmodelgeneration.com	
  
10 Tips Business Model Innovation

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10 Tips Business Model Innovation

  • 1. 10  tips  for  business  model  innovation     www.businessmodelsinc.com  
  • 2. In  the  last  2  years  we  have  been  working  with   more  than  40  international  clients  from  start-­‐ ups  to  corporate  organizations  on  business   modeling.  We  put  all  our  experiences  together   and  came  to  the  following  list  of  tips  for   business  model  innovation.   Njoy  business  modeling!     www.businessmodelsinc.com  
  • 4. Map  your  current  business   model  on  a  large  poster   with  3M  post  it  notes.  
  • 5.
  • 6. It  is  important  to  start  with  your  current   business  model  first.  This  will  create  a  shared   language  with  your  team  members  AND   more  than  70%  find  opportunities  for   improvement.     Post  it  notes  that  stick  are  helpful  working  on   the  wall.  Sorry,  3M  works  best.        
  • 8. Don’t  try  this  alone.  Let   your  colleagues  help  you!  
  • 9.
  • 10. You’ll  get  much  better  and  faster  results  if  you   map  a  business  model  with  other  people  like   your  colleagues  or  team  members.  Different   perspectives  offer  new  interesting  insights.    
  • 13.
  • 14. After  you  have  put  the  post-­‐it  notes  on  the   business  model  canvas,  it  is  hard  to  explain   the  results  to  others.  Visualization  of  your   business  model  will  support  your  optimization   and  innovation  discussions.    
  • 16. Translate  3  trends  into   your  business  model!  
  • 18. We  know  what’s  going  on  in  our  market  place.   But  do  we  translate  trends  and  developments   into  our  business  model?  Can  we  transform  it   into  value  for  our  (potential)  customers?   Translate  3  trends  into  your  business  model!  
  • 20. Learn  from  other  business   models!  
  • 21.
  • 22. Do  not  think  you  need  to  re-­‐invent  the  wheel.   Easyjet  learned  from  SouthWest…     If  you  model  other  business  models  in  to  the   canvas,  you  will  be  amazed  how  much  you   can  learn  from  them.    
  • 24. Do  not  rely  on  1  model,   build  prototypes.  
  • 25.
  • 26. The  world  is  not  predictable.  You  do  not  know   if  your  business  model  will  work.  Build   prototypes  to  shorten  time  to  market  and   learn  by  doing  building  business  model   prototypes.    
  • 28. Apply  business  model   patterns  
  • 29.
  • 30. What  happens  if  you  apply  business  model   patterns  to  your  business  model?  Does  the   longtail  affect  our  model?  What  happens  if  we   we  offer  things  for  free?    
  • 32. Build  a  (self)  sustainable   business  model.  
  • 33. Built  a  (self)  sustainable   business  model  
  • 34. In  this  business  model  from  a  saw  mill  in   Tanzania,  the  chopped  wood  is  re-­‐planted.  By   this  means  the  business  model  is  self   sustainable.   Can  your  model  be  self-­‐sustainable?    
  • 36. “Show  me  the  money!”  
  • 37.
  • 38. If  your  business  model  will  not  make  any   money  today,  it  most  probably  won’t  do   tomorrow.  So,  “Show  me  the  money!”      
  • 41. profit! potential! +! new school of old school conscientious corporations! entrepreneurs! social impact! −! +! potential! old school not- for-profits! −!
  • 42. Nowadays  there  is  a  new  school  of   entrepreneurs  emerging.  Profit  with  a   purpose.     What  is  your  purpose  besides  profit?      
  • 44. Use  the  business  model   canvas  ;-­‐)  
  • 46. Try  to  explain  a  business  model  without  the   canvas…  This  one  might  look  obvious,  but  it   isn’t.  Use  the  business  model  canvas  for   business  model  innovation.