Influencing the Influencers
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A quick run through of what it means to be an influencer and how to influence influencers.
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Influencing the Influencers
- 1. Dennis Howlett Influencing the influencers: ...or how to suck less and get your story out ‣ 31st May, 2011 AccMan
- 2. Obligatory advert AccMan
- 3. What I really do.... beep! and I suspect you do too... AccMan
- 4. My mission...today If you’re in that camp - sorry !! AccMan
- 5. Your mission...every day ...as seen on Bill McDermott’s office wall AccMan
- 6. How did I become an “influencer?” ‣ Network like crazy with people who are smarter than me ‣ Contribute to blog comments, active on SCN ‣ Stay focused on the real world, not the hype ‣ Stake out positions with fact based argument ‣ Develop an individual, non-repeatable style ‣ Add a touch of ‘humor’ ‣ Rinse, repeat ‣ Be relentless...and eventually people notice AccMan
- 7. How did I become an “influencer?” Made a conscious decision to give away 80% of what I know. The other 20% pays the bills plus change AccMan
- 8. Flip that on its head ...that’s your job AccMan
- 9. What do I want as an “influencer?” ‣ A relationship not a transaction ‣ Engagement with people who are smarter than me ‣ Relevance to my interests (which change) ‣ Stories, stories, stories ‣ Customers, customers, customers AccMan
- 10. What I don’t want as an “influencer” ‣ To be patronised ‣ Poor research ‣ Carpet bombed with your crap ‣ Attention seekers ‣ ‘Cycling back’ ‣ Waste my time AccMan
- 11. 10 hints and tips ‣ Do the research - critical 1st step ‣ Find the 20 people most closely aligned to your interests ‣ Don’t be afraid to engage - we’re not monsters (mostly) ‣ Find multiple points of influence - no one person has the lock on a deal ‣ Learn which media people use and engage in THOSE media - email is teh sux ‣ Be prepared to be challenged - influencers do that all the time ‣ Ask questions - no-one knows it all, especially you ‣ Don’t be afraid of getting it wrong - we all do ‣ If one thing doesn’t work, try another (fail often) ‣ Treat it like daily exercise - tough but worthwhile AccMan
- 12. Some resources to kick start your efforts ‣ How do consultants get sticky – making yourself invaluable to your customers - http://www.peopleprocesstech.com ‣ Anything written by Hugh MacLeod - http://www.gapingvoid.com ‣ Understanding Influence, the Chris Brogan Effect - http:// www.jmorganmarketing.com/understanding-influence-the-chris- brogan-affect/ ‣ The Year of Understanding Influence - http://www.briansolis.com/ 2010/12/best-of-2010-the-year-of-understanding-influence/ ‣ Understanding influence in social media - http://www.slideshare.net/ Facegroup/understanding-influence-in-social-media ‣ Recordings from The Accidental Salesman - http:// www.theaccidentalsalesman.com/generating-sales-leads/ leveraging-the-power-of-your-network/ AccMan
- 13. I hope this guides your thinking AccMan
- 14. Dennis Howlett Thank You !! AccMan
- 15. Dennis Howlett Contact ‣ email: dahowlett@gmail.com ‣ Twitter: http://twitter.com/dahowlett ‣ Skype/Facebook/LinkedIn: dahowlett ‣ tel: +34 607 482 739 AccMan
- 16. Dennis Howlett Thanks to Hugh MacLeod aka @gapingvoid AccMan
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