Get More Sales with your WordPress Blog #wcoc

Editor's Notes

1. Please raise your hand if your home page is not the most visited page on your website.
2. Please raise your hand if your home page is not the most visited page on your website.
3. Other examples range from 11% to 56%. The more social the brand (more blogs, more engagement in social media), the less traffic ends up on the homepage, but in articles/ FAQ/ Landing Pages etc.
4. What does a landing page look like? Phone top right, very very short form above the fold
5. And a landing page on Facebook
6. 2 calls to action on a landing page
7. When they follow an article from a tweet, a Facebook link or a search engine.
8. Especially with blog posts, this is the most important step.
9. Think about this in the coming weeks
10. Picture MC Escher – continuous stairs
11. They clicked on the link from someone the valued or were convinced by the subject matter in the title or popularity of a certain article.
12. You have these people in the loop, they only need to be offered the right solution for their problem/interest
13. You have these people in the loop, they only need to be offered the right solution for their problem/interest
14. You have these people in the loop, they only need to be offered the right solution for their problem/interest
15. You have these people in the loop, they only need to be offered the right solution for their problem/interest
16. You have these people in the loop, they only need to be offered the right solution for their problem/interest
17. You have these people in the loop, they only need to be offered the right solution for their problem/interest
18. Lots of calls to action
19. That’s where people land.
20. That’s where people land.
21. That’s where people land.
22. That’s where people land.
23. That’s where people land.