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Library Marketing for Decision Makers

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Scottish Library & Information Council (SLIC), CILIP in Scotland (CILIPS)
Scottish Library & Information Council (SLIC), CILIP in Scotland (CILIPS)

To (too?) Public: library Marketing and Public Relations in Public Libraries Today. Presentation by Katre Riisalu, President of the Estonian Librarians Association

EducationEntertainment & Humor
1 of 32
LIBRARY MARKETING FOR DECISION-MAKERS Tallinn 4 May 2011 Paula Kauppila
CONTENT ,[object Object],[object Object],[object Object]
FUNDAMENTAL PROPOSITIONS ,[object Object],[object Object],[object Object],[object Object]
TARGET GROUP ,[object Object],[object Object],[object Object],[object Object],[object Object]
TARGET GROUP (2) ,[object Object],[object Object],[object Object]
TARGET GROUP (3) ,[object Object],[object Object],[object Object]
TARGET GROUP (4) ,[object Object],[object Object],[object Object]
TARGET GROUP (5) ,[object Object],[object Object],[object Object]
TARGET GROUP (6) ,[object Object],[object Object],[object Object]
TARGET GROUP (7) ,[object Object],[object Object]
MY FRAMEWORK / CITY OF PORI ,[object Object],[object Object],[object Object],[object Object],[object Object]
WHY? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
WHY? (2) ,[object Object],[object Object],[object Object],[object Object]
WHAT? ,[object Object],[object Object],[object Object],[object Object]
WHAT? (2) ,[object Object],[object Object],[object Object]
WHAT? (3) ,[object Object],[object Object],[object Object],[object Object]
WHAT? (4) ,[object Object],[object Object],[object Object],[object Object]
CHALLENGE ,[object Object],[object Object],[object Object]
WHO? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
WHO? (2) ,[object Object],[object Object],[object Object]
HOW? OBJECTIVE AND PLAN ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
HOW? OBJECTIVE AND PLAN (2) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
HOW? OBJECTIVE AND PLAN (3) ,[object Object],[object Object],[object Object],[object Object],[object Object]
HOW? OBJECTIVE AND PLAN (4) ,[object Object],[object Object],[object Object]
HOW? OBJECTIVE AND PLAN (5) ,[object Object],[object Object],[object Object],[object Object],[object Object]
HOW? OBJECTIVE AND PLAN (6) ,[object Object],[object Object],[object Object],[object Object]
HOW? CONTENT AND JUSTIFICATIONS ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
HOW? CONTENT AND JUSTIFICATIONS (2) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
HOW? CONTENT AND JUSTIFICATIONS (3) ,[object Object],[object Object],[object Object],[object Object],[object Object]
HOW? INDIVIDUAL IDENTITY ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
HOW? INDIVIDUAL IDENTITY (2) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
HOW? INDIVIDUAL IDENTITY (3) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

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Library Marketing for Decision Makers

  • 1. LIBRARY MARKETING FOR DECISION-MAKERS Tallinn 4 May 2011 Paula Kauppila
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