Why is Social Media Important? CPG & Food Industries Keynote
•
9 likes•6,111 views
Keynote Presentation at NFRA CPG Food CEO Conference, Naples, Florida National Frozen and Refrigerated Food Association Conference Prepared by @LeeBogner, Founder + CMIO @LeeBogner.com Group | former CIO | Chief Information Officer and Head of Social Media Business Unit at NY digital agency, Former eCommerce Chief / GM at buybuyBaby.com [#2 baby retailer, eCommerce and stores, omni-channel retailer] - End-to-end eCommerce strategy and operations management Former CIO/CMO at Real Savvy Media [now DisneyFamily.com/Parenting] - end-to-end Digital Content and Media firm Contact Lee at 347-871-4533 | LeeBogner@LeeBogner.com | www.LeeBogner.com
Recommended
Recommended
More Related Content
Viewers also liked
Viewers also liked (12)
Recently uploaded
Recently uploaded (20)
Why is Social Media Important? CPG & Food Industries Keynote
- 2. MAD MEN
- 5. DALE CARNEGIE MAD MEN
- 6. 62% ONE DIGITAL DEAL ACTIVITY 2010 GMA Report
- 7. Shopper marketers are experimenting with a broad set of deal-related vehicles 2010 GMA Report
- 8. providing greater targeting than traditional coupons and circulars and offer new collaboration opportunities. 2010 GMA Report
- 13. Shopping SOCIAL
- 17. Shopping SOCIAL
- 18. Shopping SOCIAL
- 20. Food has ALWAYS been Social
- 21. Food and recipes/cooking are #3 and #5 blog-related topics among women
- 27. 14-25* minutes on Facebook
- 28. 44* minutes a day
- 29. DOING BEING
- 31. Build Brands through PARTICIPATION “Something you Buy” “Something you Trust” “Something you Want” “Something you Prefer” “Something you Love” “Something you Participate In”
- 34. #1
- 35. #2
- 36. #3
- 37. #4
- 38. #5
- 39. #6
- 40. OBJECTIVES, then Tactics IMPACT 1 2 3 4 5 6 7 8 MONTHS
- 47. National Frozen & Refrigerated Foods Association 1,758 Facebook Fans 405 members in LinkedIn Group Corporate and Consumer Websites and Email Newsletters Facebook Features: Sweeps, Recipes, Cooking Videos CASE STUDY
- 48. American Egg Board 84,724 Facebook Fans 2,548 Twitter Followers 2,528 YouTube Views Facebook Features: Games, Causes, Recipes, Videos, Events, Polls CASE STUDY
- 49. Cattlemen’s Beef Board 2,308 Facebook Fans 628 Twitter Followers 3,433 YouTube Views Utilizes Facebook, Twitter, YouTube, RSS and LinkedIn Separates consumer sites from producer sites CASE STUDY
- 50. Grocery Manufacturers Assoc. 248 Facebook Fans 394 Twitter Followers Does not utilize YouTube No consumer-facing website Facebook Features: FDA, Food Pricing, Recycling, Safety, Health/Nutrition CASE STUDY
- 51. National Pork Board 215 Facebook Fans 2,992 Twitter Followers 13,082 YouTube Views Corporate Sites: Job postings and industry news Consumer Sites: Recipes, announcements, demonstrations CASE STUDY
- 52. Eggo Waffles 14,287 Facebook Fans Cause-Related Campaigns Company Page on LinkedIn “Share 1,000,000 Breakfasts” Little Social Media Outside Of FB & Corporate Site CASE STUDY
- 53. TombStone Pizza (Nestle) 187,054 Facebook Fans 3,011 YouTube Views Special Features: Special offers, polls, product talk “What do you want on your TombStone?” RSS Feeds Some Technical Issues CASE STUDY
- 54. Land O’ Lakes 2,978 Facebook Fans 625 Twitter Followers 1,109 YouTube Views Consumer Website Serves As Access Point Recipes Are Focal Point – Tweets, Demos, Blog Posts CASE STUDY