CommPRO.biz presents: Twitter Best Practices Webinar - Featuring Cisco's John Earnhardt & iPressroom's Chris Bechtel

Editor's Notes

1. Brunswick Research, Spring 2011
2. Other Twitter Stats: 25 billion – Number of sent tweets on Twitter in 2010100 million – New accounts added on Twitter in 2010175 million – People on Twitter as of September 20107.7 million – People following @ladygaga (Lady Gaga, Twitter’s most followed user).Source: Internet 2010 in numbersPingdomJanuary 2011http://royal.pingdom.com/2011/01/12/internet-2010-in-numbers/
3. While vast majority of our social foot print to date is on Facebook and Twitter, we are expanding to other sites such as LinkedIn, Slideshare and Sribd. We are constantly looking for innovative ways to use the various social channels
4. And don’t forget to share best practices with your communityBlog posts, award submissions and speaking engagements such as this one, all helps to elevate your brand as a thought leader/expert in social media
5. When helping our people to navigate through the world of Social Media, we believe we should always have two objectives :We want to encourage people, because it’s the way to become the next generation collaboration leader we want to beWe must protect both our firm and our people when traveling through a world where everything is more open and everyone is more exposed than ever before.While the first one is more about culture, values and strategy, the second one is more about legal precautions and requirements. Both are necessary and need to be balanced. We also need to make sure that we are addressing all audiences involved, starting with three groups of employees: Employees who use corporate social media, be it externally or internallyEmployees who use social media in their private life, but reveal themselves as Cisco employeesEmployees who might become social media users in the futureFinally, we also need to consider the visitors to our corporate social media and how we want to engage with them in an encouraging, but safe way.In terms of the approach we believe there are four elements that will allow us to meet the objectives:We need a social media policy defining a clear and easily accessible set of rules of engagement across all social mediaOur audiences are not equally influential in this process. Let’s give the most support to those who will make the biggest differenceSystematic education is key. We cannot expect our people to pick up the new rules of engagement by accident. Remember John Mackey!Social media is at least as much about listening as it is about talking. We need to have the radar on all the time. Remember Dell!