2.0 Adoption Council 2011 Salary Survey
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2011 Salary Survey of social business professionals from the 2.0 Adoption Council. For more information, visit http://www.20adoptioncouncil.com/
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2.0 Adoption Council 2011 Salary Survey
- 1. IT TAKES senior level direction TO unleash The 2.0 Adoption Council the benefits of workforce collaboration DachisGroup Better business, designed. New salary and career research from The 2.0 Adoption Council shows social business is maturing. There is a myth in the marketplace that 2.0 adoption can be driven from the ground up, with no formal structure in place for organizational acceptance or strategic imperative. The truth is that our member survey demonstrates that senior level professionals are directing staffs and worldwide teams with engagement strategies and legacy integration programs. The 2.0 Adoption Council is the among people who have premier “club” for early adopters. self-identified that this is their job. And while this survey was short — just three questions — the data is Depending on the emphasis of the very pure. It serves as an impor- company and its vision, social tant “mythbuster” in our space. business can emerge as a strategic imperative in any organizational Discussions at the CEO and Board domain. The mix of our member- level regularly involve 2.0 Adop- ship demonstrates that all work- tion Council members. On average, forces have a uniquely common they are managing million-dollar denominator: quite simply, social annual budgets on the roadmap business is about people. toward introducing social business See the next page for a visualization of to their organizations. This is the salary data and a few key insights what’s happening on the ground from the survey... by XPLANE | Dachis Group ©XPLANE 2011
- 2. Who’s responsible for social business? The 2.0 Adoption Council DachisGroup Better business, designed. $400,000 Here are our key takeaways from The 2.0 Adoption Council salary survey. SENIORITY Departmental variety Vision With 94 member responses, our median salary landed While still well represented, IT departments are no Innovation at $114,750 — Director level. Note how the bottom area longer the sole purveyor (or gatekeeper) for valuable organizations of the chart is almost completely empty. Translation: productivity, knowledge-sharing and intellectual will be key Working on 2.0 initiatives is not a “social sandbox” for capital assets. Today, 2.0 transformation in the large drivers for tire- kicking, groundswell, low-level employees. enterprise is fairly distributed throughout departments. social biz $300,000 (KM too). $260k $240k INNOVATION median SALARY: $150,000 HR OVERALL median SALARY: $220k Median SALARY: $105,500 CORPORATE $114,750 COMMUNICATIONS KNOWLEDGE $200k OPERATIONS median SALARY: $121,000 MANAGEMENT median SALARY: $162,500 median SALARY: $96,750 $180k IT LEARNING Median SALARY: $117,189 $160k MARKETING median SALARY: $118,750 Median SALARY: $105,000 $140k $120k $100k $80k $60k each dot represents a member’s salary (in U.S. dollars) $40k each area represents the salary span for members’ departments STRATEGY Median SALARY: $121,500 R&D $20k median SALARY: $80,000 SALARY by XPLANE | Dachis Group ©XPLANE 2011 www.20adoptioncouncil.com | www.xplane.com | www.dachisgroup.com