A Crash Course in Ebook Publishing - Bay Area Travel Writers May 21, 2011

The Problem with Big Publishing ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

My Answer to the Problem: Smashwords ,[object Object],[object Object],[object Object],[object Object]

How Smashwords Works ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Indie ebooks published at Smashwords 140 6,000 28,500 75,000 (est)

THREE BIG TRENDS RESHAPING THE RULES OF PUBLISHING (and what it means to you)

TREND ONE Bookselling moving to the Web

Bookselling moves to the Web ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Percentage of book purchases made online vs B&M, P- and E- Brick & Mortar Web Today?

TREND TWO: Reading Moves to Screens, Ebooks Overtake print

Why ebooks are hot ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Ebooks to overtake print Print books Ebooks Today?

Ebooks as a percentage of US wholesale trade market Source: Association of American Publishers, publishers.org

Ebooks replacing print faster than most realize ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

TREND THREE Authors Become Publishers

Authors becoming publishers ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Number of books published indie vs. traditional Indie books Today? New trad. books

Indie Writers Have Opportunity to Out-Publish Big Publishers ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Indie ebook economics will drive revolution ,[object Object],[object Object],[object Object],[object Object]

How to produce and publish an ebook

Planning your move to ebooks ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Ebook devices (and customers) shape shift text ,[object Object],[object Object]

Publishing Flexibility for Travel Writers ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

How to Create an Ebook ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Pricing ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Ebook retailers want indie ebooks Mobile apps

Content Distribution Options Direct to customer Direct to retailer Distributor Publisher Pros High margin, direct contact with readers, retain all rights Good margin, exposure to millions of readers, real time reporting, retain rights Good margin, time-savings, access to multiple retailers , aggregated reporting and analytics, retain rights, priority support Advance, access to B&M retail, editing and revision, marketing and promotion, prestige Cons Customer service burden, credit card processing fees, tough to attract traffic Time consuming to manage multiple relationships, not all retailers offer direct option, distributors may offer higher margins Delayed reported from retailers (1-4 weeks), takes 7.5-10% commission on retail price Low royalties, reporting delayed up to six months, limited distribution, Lose rights, can go out of print quickly

The Seven Secrets to Ebook Publishing Success (how to participate in the ebook revolution)

#1 Write a Great Book ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Professional Covers Not Expensive (this was $45)

#2 Write Another Great Book ,[object Object],[object Object],[object Object],[object Object],[object Object]

#3 Maximize Distribution ,[object Object],[object Object],[object Object],[object Object],* Smashwords is a distributor, so of course I believe this

#4 Give (some of) Your Books away for Free ,[object Object],[object Object],[object Object],[object Object],Additional resource: Read FREE, by Chris Anderson

#5 Patience is a Virtue ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

#6 Trust Your Readers and Partners ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

#7 Marketing Starts Yesterday ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Resource: Smashwords Book Marketing Guide

Secret #8 Architect for Virality ,[object Object],[object Object],[object Object],[object Object],[object Object]

The Viral Dream First reader More Readers

Viral Decay, The Reality First reader Readers

Negative Virality First reader This book sucks!!!! = Last reader

The 7 8 Secrets to Ebook Publishing Success ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Visit the Smashwords Blog, 9/16/2010 for the 7 Secrets to Failure: http://blog.smashwords.com/2010/09/seven-secrets-to-ebook-publishing.html

Summary ,[object Object],[object Object],[object Object]

Free Ebook Publishing Resources ,[object Object],[object Object],[object Object]

Thank you for listening! Q&A Connect with Mark Coker: Web: www.smashwords.com Blog: blog.smashwords.com HuffPo: huffingtonpost.com/mark-coker Twitter: @ markcoker Facebook: facebook.com/markcoker Email: first initial second initial at smashwords dot com

A Crash Course in Ebook Publishing - Bay Area Travel Writers May 21, 2011

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A Crash Course in Ebook Publishing - Bay Area Travel Writers May 21, 2011