2. Chris Lema 5+ years working with WordPress 17 years managing software engineers & creatives 17 years launching web-based software solutions Currently the VP of Software Engineering & Marketing at Emphasys Software cflema@gmail.com http://chrislema.com http://www.facebook.com/chrislema http://twitter.com/chrislema
3. Just the two of us, Me & Al Gore, Building the Internet together
5. Lies holding you back WordPress is only for bloggers All WordPress sites look the same (like blogs) You can’t get a great site without being a coder Unless you’re technical, you should just host on WordPress.com
6. A Secure Start Not all hosts are equal Security by Obscurity Table Prefix (don’t use ‘wp_’) Username (don’t use ‘admin’)
13. A Word about Themes The point is to get launched quickly! Free & Premium are “right” solutions for the right situations. Picking the right type (blog, magazine, photo) is critical. Uniqueness comes from your content and photos, not just the design.