25 Slideshare Marketing Tips For B2B

Apr 21, 20115 likes1,307 views

An essential guide to using Slideshare effectively for your presentations. Increase exposure and maximize return on investment. Easy to follow check list on our blog: http://www.spiderhousepr.com/blog/25-slideshare-marketing-tips-maximise-roi/

TWENTY-FIVE
25

MARKETING TIPS
Wednesday, 20 April 2011

This presentation is brought to you by...

Spiderhousepr
United Kingdom
info@spiderhousepr.com
www.spiderhousepr.com

Specialists in social media marketing and
UK local business search engine optimisation.
Consultations available.

www.spiderhousepr.com
Wednesday, 20 April 2011

.3. PRESENTATION
Include your business name, web address
and contact details within the ﬁrst few
slides - or subtly throughout.

.4. THE END
Your ﬁnal slide should contain contact
details.
www.spiderhousepr.com
Wednesday, 20 April 2011

.5. KEEP IT SHORT
There is more chance of your viewer
watching to the end and visiting your
website for more details

.6. VISUAL
Try not to make your presentations full of
plain text only
(ie make it more interesting than this one!)
www.spiderhousepr.com
Wednesday, 20 April 2011

.7. LEAVE SPACE
Slideshare add navigation to the left and
right of your presentation - leave space
around the edge

.8. CALL TO ACTION
Entice viewers to take action at the end of
your presentation - ask them to visit your
website of call. Bribe them!
www.spiderhousepr.com
Wednesday, 20 April 2011

.9. PRO ACCOUNT
Consider a pro account with custom
branding capability and lead capture built in

.10. SHARE
Use your other social networks & blog to
link to your slideshare presentation

www.spiderhousepr.com
Wednesday, 20 April 2011

.11. TITLE
Make it captivating and keyword rich

.12. DESCRIPTION
Compelling and keyword rich - local
businesses include your address and
telephone number!
www.spiderhousepr.com
Wednesday, 20 April 2011

.13. TAGS
Add your relevant keywords!

.14. LINKEDIN
Utilise the Linkedin Slideshare app

.15. PDF
Uploading as a pdf will ensure no
compatibility problems & easy downloading
www.spiderhousepr.com
Wednesday, 20 April 2011

.16. COMPETITION
If embedding on
your website click
“customize”
(its a small link which appears
when you click on “Embed”)
and choose
“Without related
content”.
(unless you are happy to display related content - possibly
competitors - alongside your presentation!).

www.spiderhousepr.com
Wednesday, 20 April 2011

For the full blog post containing all 25 tips
please visit our blog:
www.spiderhousepr.com/blog

www.spiderhousepr.com
Wednesday, 20 April 2011

Spiderhousepr
46 University Street
Belfast
BT7 1HB
Northern Ireland
United Kingdom
info@spiderhousepr.com
www.spiderhousepr.com

Specialists in social media marketing and
UK local business search engine optimisation.
Consultations available.
www.spiderhousepr.com
Wednesday, 20 April 2011

This document summarizes key points from a presentation about mastering B2B social media. The presentation was given by Brian Halligan, who authored a book on the topic. Some of the main ideas discussed include using social media to build reach before customers contact sales, focusing on relationships over transactions, and integrating social media with other marketing activities to amplify their impact. Metrics like ROI and cost per lead are important to show the value of social media for B2B.

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25 Slideshare Marketing Tips For B2B

1. TWENTY-FIVE 25 MARKETING TIPS Wednesday, 20 April 2011

2. This presentation is brought to you by... Spiderhousepr United Kingdom info@spiderhousepr.com www.spiderhousepr.com Specialists in social media marketing and UK local business search engine optimisation. Consultations available. www.spiderhousepr.com Wednesday, 20 April 2011

3. .1. USERNAME Choose a name that represents your business well eg. your business / brand name or a keyword rich name. .2. PROFILE Complete in full - use a branded image, include keywords and your domain www.spiderhousepr.com Wednesday, 20 April 2011

4. .3. PRESENTATION Include your business name, web address and contact details within the ﬁrst few slides - or subtly throughout. .4. THE END Your ﬁnal slide should contain contact details. www.spiderhousepr.com Wednesday, 20 April 2011

5. .5. KEEP IT SHORT There is more chance of your viewer watching to the end and visiting your website for more details .6. VISUAL Try not to make your presentations full of plain text only (ie make it more interesting than this one!) www.spiderhousepr.com Wednesday, 20 April 2011

6. .7. LEAVE SPACE Slideshare add navigation to the left and right of your presentation - leave space around the edge .8. CALL TO ACTION Entice viewers to take action at the end of your presentation - ask them to visit your website of call. Bribe them! www.spiderhousepr.com Wednesday, 20 April 2011

7. .9. PRO ACCOUNT Consider a pro account with custom branding capability and lead capture built in .10. SHARE Use your other social networks & blog to link to your slideshare presentation www.spiderhousepr.com Wednesday, 20 April 2011

8. .11. TITLE Make it captivating and keyword rich .12. DESCRIPTION Compelling and keyword rich - local businesses include your address and telephone number! www.spiderhousepr.com Wednesday, 20 April 2011

9. .13. TAGS Add your relevant keywords! .14. LINKEDIN Utilise the Linkedin Slideshare app .15. PDF Uploading as a pdf will ensure no compatibility problems & easy downloading www.spiderhousepr.com Wednesday, 20 April 2011

10. .16. COMPETITION If embedding on your website click “customize” (its a small link which appears when you click on “Embed”) and choose “Without related content”. (unless you are happy to display related content - possibly competitors - alongside your presentation!). www.spiderhousepr.com Wednesday, 20 April 2011

11. For the full blog post containing all 25 tips please visit our blog: www.spiderhousepr.com/blog www.spiderhousepr.com Wednesday, 20 April 2011

12. Spiderhousepr 46 University Street Belfast BT7 1HB Northern Ireland United Kingdom info@spiderhousepr.com www.spiderhousepr.com Specialists in social media marketing and UK local business search engine optimisation. Consultations available. www.spiderhousepr.com Wednesday, 20 April 2011

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25 Slideshare Marketing Tips For B2B