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Pros and Cons of Responsive Design
             April 2012
1. Responsive Design
   2. A Case Study
 3. Lessons Learned




           How did we get
               Here?
                            2
4
Mobile First, Luke Wroblewski, October 2011
Mobile First, Luke Wroblewski, October 2011   5
Mobile First, Luke Wroblewski, October 2011   6
Mobile First, Luke Wroblewski, October 2011   7
A new
 device
every day
The Promise – One Website, All Devices
From this
To this:
From this
To this:
17   Confidential, © 2010
           Mobomo LLC
Pros and Cons
Pros                         Cons
• Single version             • Technical
• Less maintenance             – Development time and
                                 resources
• Sharing links works          – Cross-browser and device
  across all platforms and       compatibilities
  devices                      – Loading times
                               – 508 compliance (image
• Future-ready                   resizing and hide/show)
• Not just about the         • Content
  device (narrow               – Different devices / different
  desktop use)                   objectives
                               – Content is not necessarily
• Mobile first – content         mobile-friendly
  strategy
Thank You – Q&A


        Ken Fang
        President

        (703) 675-3607
        ken.fang@mobomo.com
        www.mobomo.com

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The pros and cons of responsive design