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17. Pricing comparison By Sales channel Pick a well-selling recently launched book in your genre and find out prices across various channels Format Sales Channels List Price Sales price Discount (%) Hardcover Bookstores, Amazon Paperback Bookstores, Amazon Kindle, Ipad, Nook, eReader Amazon, Apple, B&N, Sony Audiobook Bookstores, Amazon
18. Pre-launch Pricing ( 1 st six weeks ) Format Sales Channels List Price Sales price Discount (%) Paperback Amazon, BN Paperback In-person Paperback Facebook ebook Amazon, BN, smashwords, etc
19. Launch Pricing ( next 6 months ) Format Sales Channels List Price Sales price Discount (%) Paperback Amazon, BN Paperback In-person Paperback Facebook ebook Amazon, BN, smashwords, etc
20. Post-launch Pricing ( next 12 months ) Format Sales Channels List Price Sales price Discount (%) Paperback Amazon, BN Paperback Facebook Paperback In-person ebook Amazon, BN, smashwords, etc
26. Buy this book and put down ideas you think will help you reach your target audience
27. Buy this book and put down ideas you think will help you drive word of mouth
28. Buy this book and leverage your own power to promote yourself!
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30. Implement a phased approach Pre-launch How many copies ? Launch How many copies? Post-Launch How many copies?
31. Pre-Launch Activities & expenses ROI stands for return on investment. You divide actual sales by your investment to create this ratio. A 1:1 ROI means that for every dollar you Invested you made a dollar. A good ROI is anything above 2:1 Activity Cost Sales Target ROI (Projected) ROI (Actual)
32. Launch Activities & expenses ROI stands for return on investment. You divide actual sales by your investment to create this ratio. A 1:1 ROI means that for every dollar you Invested you made a dollar. A good ROI is anything above 2:1 Activity Cost Sales Target ROI (Projected) ROI (Actual)
33. Post-Launch Activities & expenses ROI stands for return on investment. You divide actual sales by your investment to create this ratio. A 1:1 ROI means that for every dollar you Invested you made a dollar. A good ROI is anything above 2:1 Activity Cost Sales Target ROI (Projected) ROI (Actual)